No. of Franchise Outlets: 130
Investment: Rs. 1 Cr. - Rs. 2 Cr
• Established in 2003 in the U.S., The Counter is 21st century’s answer to other regular burger joints; with more than 100 stores currently in development throughout the US
• The Brand is present in North America, Ireland and Saudi Arabia
• The concept is to offer the customers an extensive list of fresh ingredients that allow them to build their own customized gourmet burgers from the 312,120+ possible combinations
• As part of The Counter Culture customers will receive the most up-to-date promotions, announcements and information.
• The company has featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®