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The ThickShake Factory
When it comes to indulgence in a glass, few names shine as brightly in India as The ThickShake Factory. Recognized as India’s first premium thick shake brand and one of the fastest-growing QSR (Quick Service Restaurant) chains in the country, The ThickShake Factory has redefined how India enjoys milkshakes, smoothies, and cold beverages.
At its heart, The ThickShake Factory is built on one core belief: that every sip should be an experience of richness, flavour, and happiness.
The Beginning of a Sweet Journey
The story of The ThickShake Factory is one of vision, innovation, and resilience. The brand was born from a simple realization – India lacked a premium, specialized destination for thick shakes and indulgent milk-based beverages. While international markets had thriving shake bars, India’s QSR scene was largely dominated by pizzas, burgers, and coffees.
Sensing this gap, the founders launched The ThickShake Factory in. Their mission was clear: create a unique beverage chain dedicated to thick shakes while using the finest ingredients, world-class recipes, and an uncompromising focus on quality. From the very beginning, the brand captured the imagination of young consumers, students, and families looking for a refreshing alternative to traditional QSR menus.
Crafting the Perfect Indulgence
What truly sets The ThickShake Factory apart is its dedication to rich, indulgent, and customizable milkshakes. The brand didn’t just introduce India to premium shakes—it created an entire lifestyle around them.
Over 50 shake flavors ranging from classic favorites like Belgian Chocolate and Oreo Crumble to exotic blends like Ferrero Rocher and Nutella Brownie.
40+ toppings and mix-ins that allow customers to personalize their drink with everything from fresh fruits to crunchy cookies.
The signature “Shape Your Shake” concept that lets every customer design a shake tailored to their taste buds.
Beyond shakes, the menu also features smoothies, cold coffees, slushies, fruit-flavored beverages, and specialty creations, making it a versatile destination for every mood.
Each drink is prepared using proprietary ice-cream bases and hand-picked ingredients, ensuring consistency in taste and texture across every outlet. The ThickShake Factory doesn’t just serve beverages—it serves experiences in every glass.
Building India’s First Premium Shake QSR
The QSR industry in India is competitive, but The ThickShake Factory carved its niche with focus, innovation, and a differentiated product offering. Unlike multi-cuisine chains, it specialized in shakes and beverages—making it the category leader in premium milkshake QSRs.The outlets are designed to be youthful, vibrant, and Instagram-friendly. Every store resonates with the brand’s core audience—Gen Z and millennials—while also being family-friendly. From branding to packaging, everything reflects indulgence, joy, and a modern lifestyle.
Quality & Supply Chain Excellence
Consistency is key in QSR success, and The ThickShake Factory excels here. The brand has developed its own proprietary ice-cream base, ensuring that every outlet delivers the same indulgent taste. Its supply chain management covers everything from sourcing ingredients to logistics, ensuring freshness, hygiene, and quality control.
The Customer Experience
The ThickShake Factory has always been a customer-centric brand. Every aspect of the experience is designed to delight:
Friendly service in every outlet.
Trendy, youthful store designs perfect for hangouts and celebrations.
Customizable drinks that empower the customer’s creativity.
Affordable luxury—premium shakes at prices accessible to students, young professionals, and families.
The brand understands that today’s customers don’t just buy products—they buy experiences. And The ThickShake Factory delivers on both taste and memories.
Franchise Model & Entrepreneurial Growth
Another key reason for the brand’s success is its franchise model. The ThickShake Factory offers entrepreneurs a proven, profitable business opportunity with end-to-end support in training, supply chain, branding, and operations. With growing demand and high margins, it has become a preferred QSR franchise for aspiring food business owners in India.
This model not only fuels the brand’s rapid growth but also creates a strong community of partners sharing the same passion for shakes.
Remain true to its core promise—crafting the richest, most indulgent shakes in the world.
The ThickShake Factory is more than a QSR—it is a movement that celebrates indulgence, creativity, and happiness in every sip. From pioneering India’s first premium thick shake brand to becoming a globally recognized player, it has stayed true to its mission: to bring people together over shakes that are thick, creamy, and unforgettable.
With a strong foundation, visionary leadership, and unwavering customer love, The ThickShake Factory continues to shake up the food & beverage industry—one glass at a time.
Operations Commenced On 2013
Franchise Commenced On 2014
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 800000
Royalty/Commission 00 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements NO
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Preferred location of unit franchise outlet tier 1 cities
Detailed operating manuals for franchisees Yes
How long is the franchise term for? 5 Years
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