Mens Wear The Stiff Collar Franchise Cost – How to get, Contact, Apply, Fee

Established in 2012, The Stiff Collar (TSC) was born out of a desire to offer shirts that combine the elegance and precision of British craftsmanship with an eye for unique, contemporary style. The result? A product that speaks to both tradition and innovation, embodying the best of both worlds.

The inception of Stiff Collar Apparel Pvt Ltd began with a casual conversation over tea between four friends who shared a common frustration. They found it increasingly difficult to find shirts that offered both the perfect fit and a touch of character. Shirts often felt either too generic or poorly tailored, and the idea of purchasing a truly distinctive, well-fitting shirt seemed elusive. The friends, all of whom had traveled and witnessed the impeccable tailoring of British shirts, were inspired by what they had seen in the UK. They realized that they could create a solution that would combine the refinement of British tailoring with the richness of Indian culture. And thus, The Stiff Collar was born.

The founding philosophy of TSC revolves around a few key pillars: quality, fit, and comfort. From the outset, the founders set out to create a brand that could provide a "quality final product" with a personal experience for every customer. Despite starting with minimal resources, their perseverance and commitment to excellence helped them grow. Today, TSC is a recognized name in the world of fashion, known for its attention to detail, quality craftsmanship, and commitment to innovation.

At TSC, the company aims to challenge the status quo of shirt-making. They take pride in offering shirts that not only fit well but also reflect the personality and character of the wearer. The core idea behind the brand’s name, "The Stiff Collar," is simple: the collar is a defining feature of a shirt, and in many ways, it defines the man wearing it. Whether it’s the classic button-down collar, the refined mandarin collar, or a more casual half-sleeve style, TSC believes that the collar is a crucial element of personal style. The stiff collar symbolizes precision, formality, and an uncompromising attitude towards quality—traits that the brand upholds in every aspect of its work.

Quality is at the heart of everything TSC does. The brand’s approach to quality goes beyond mere aesthetics; it encompasses every detail of the shirt-making process, from the selection of fabric to the final fit. TSC’s commitment to using only 100% pure cotton for its shirts is a testament to the importance of comfort and breathability. Cotton is not just a durable fabric; it is soft, lightweight, and ensures that the wearer feels comfortable throughout the day. The careful selection of fabrics such as Oxford, Poplin, Twill, Chambray, Herringbone, and Satin ensures that each shirt has its own unique texture and character.

Moreover, TSC believes that quality should not be sacrificed in the pursuit of affordability. While many brands may offer lower prices, they often do so at the expense of quality. TSC, on the other hand, strives to deliver value for money without compromising on the integrity of the product. This approach includes using high-quality yarns that undergo mercerizing, pre-shrinking, and softening processes, ensuring that the shirts maintain their integrity even after multiple washes. Additionally, the brand uses extra gussets and darts, along with longer shirt lengths, to ensure both comfort and durability.

A key aspect of TSC’s commitment to quality is the company’s attention to the finer details. For example, the shirts feature a split yoke at the back shoulder, which enhances mobility and ensures a better fit. This is a hallmark of British tailoring, a style that TSC has proudly adopted. Furthermore, each shirt comes with detachable collar stays, ensuring that the collar remains stiff and sharp throughout the day, no matter how long the wearer has been on the move. The shirts also undergo rigorous quality checks to identify and address any loose threads, imperfections, or missing buttons before they reach the customer.

TSC's shirts are designed to offer a fit for every body type. Recognizing that no two people are alike, the brand offers three primary fits: regular fit, slim fit, and a plus-size range. The variety ensures that everyone, regardless of shape or size, can experience the comfort and elegance of a well-tailored shirt. Additionally, TSC offers a wide range of fabric weaves, from the sturdy Oxford to the lightweight and breathable linen, ensuring that every customer can find a shirt that suits their personal style and the occasion.

The shirts are meticulously crafted to reflect the high standards of British tailoring while incorporating unique Indian touches. For instance, while the shirt design follows classic British techniques, such as a split yoke and the option for detachable collar stays, TSC also includes Indian-inspired elements. These might include hand-printed inlays, cuffs lined with heritage fabrics, and collars adorned with traditional Kalamkari or Ikat patterns. This blend of English precision and Indian artistry creates shirts that are not only well-made but also distinctively styled.

Whether it’s a formal corporate event, a wedding, or a casual day at the office, TSC offers a shirt for every occasion. The brand also recognizes the growing demand for casual wear and, as a result, has expanded its product range to include polo shirts, t-shirts, and more relaxed options. These shirts are made from mid-weight cotton jersey, ensuring that they remain comfortable without sacrificing style.

The experience at The Stiff Collar extends beyond just the product itself. The brand values its customers and strives to create an experience that makes them feel valued and appreciated. This customer-centric approach is evident not only in the quality of the product but also in the company's willingness to listen to feedback. TSC regularly interacts with its customers, responding to suggestions and continuously evolving its offerings. This has led to a loyal customer base, with many returning year after year for the brand’s premium-quality shirts.

The company also recognizes that its success is a reflection of the trust and loyalty its customers have shown. To express gratitude, TSC ensures that it consistently delivers high-quality products that meet or exceed expectations. Whether it’s a simple shirt or a more specialized garment, the brand aims to build long-lasting relationships with its customers by offering top-notch service and a product that truly enhances the customer’s wardrobe.

From its humble beginnings with an initial capital of just Rs. 6 lakhs and a second-hand computer, The Stiff Collar has grown into a well-known name in the fashion industry. The brand’s initial struggles were overshadowed by its relentless pursuit of quality, and over the years, TSC has expanded its product range and improved its operations. The company has moved from a small office to a warehouse in Andheri’s industrial area, and through the support of angel investors and industry experts, it continues to grow.

Despite its expansion, TSC has remained true to its roots. The team at TSC still holds to the values of collaboration, creativity, and perseverance that were the driving forces behind the brand’s creation. The brand continues to set new trends and create fresh style statements, all while maintaining an unwavering commitment to its founding principles: quality, comfort, and timeless elegance.

The Stiff Collar is more than just a brand; it’s a testament to the power of passion, perseverance, and craftsmanship. By blending the best of British tailoring with the rich culture and artistry of India, TSC has created a unique and stylish range of shirts that cater to the modern man. Whether you're looking for a formal shirt for a business meeting or a relaxed casual option for a weekend outing, TSC offers something for every occasion. With a commitment to quality, fit, and comfort, The Stiff Collar ensures that its customers can enjoy not only a well-tailored shirt but also an experience that is tailored to their needs. Through innovation, attention to detail, and a passion for craftsmanship, TSC continues to redefine what it means to wear a shirt that truly fits.