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The Matka Khichdi

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  • The Matka Khichdi
  • The Matka Khichdi
  • The Matka Khichdi
  • 600 - 800 Sq.ft
    Area Req
  • INR 20 Lakh - 30 Lakh
    Investment Size
  • 10-20
    No. Of Franchise Outlets
  • 2020
    Establishment Year

About brand - The Matka Khichdi

The Matka Khichdi

Welcome to The Matka Khichdi, where we celebrate the timeless and comforting charm of India’s beloved superfood—Khichdi. With its roots deeply embedded in the cultural fabric of India, Khichdi is more than just a meal; it's a symbol of nourishment, simplicity, and warmth. It’s a dish that transcends generations, bringing families together with its earthy flavors and soothing qualities. At The Matka Khichdi, we bring this classic comfort food into the modern era, reimagining it in exciting new ways while honoring its rich history.

Khichdi, traditionally made with rice and pulses, has been a staple across regions in India. It is often one of the first solid foods given to babies and is a popular choice for those seeking a light, nutritious, and easily digestible meal. The Matka Khichdi elevates this beloved dish by offering over 30 unique varieties of Khichdi, each incorporating diverse flavors, textures, and ingredients inspired by regional and global cuisines. From the most traditional to the most innovative, our menu ensures that every serving of Khichdi is a comforting, nourishing, and delightful culinary journey.

Our Story: Redefining Khichdi for the Modern Age

Founded by a passionate team with extensive experience in sales, marketing, branding, and consumer relations, The Matka Khichdi aims to reinvigorate India’s cherished dish with a fresh, modern twist. Our founders recognized that Khichdi is a dish loved by all but felt it needed a bit of innovation to match the tastes and preferences of today’s food-conscious world. Combining their expertise and deep respect for traditional Indian cuisine, they set out to create a menu that celebrates Khichdi’s simplicity, while enhancing it with exciting flavors, textures, and international influences.

Each serving of Khichdi at The Matka Khichdi is more than just a meal; it is a harmonious blend of nutritional goodness, innovative flavors, and culinary creativity. Whether you’re craving a warm, comforting bowl of traditional Khichdi or eager to try something new and bold, we have a variety of options that cater to every palate and dietary preference.

The Essence of Khichdi: A Dish with a Legacy

Khichdi is an age-old dish with a rich legacy that has been passed down through generations in Indian households. It’s a dish that has seen countless variations, yet its essence remains the same—a nourishing, balanced meal that provides comfort and relief. The simplicity of rice and pulses, combined with aromatic spices, is what makes Khichdi the ideal comfort food for people of all ages.

At The Matka Khichdi, we honor this tradition, but we also understand that today’s consumers seek more than just comfort—they seek flavorful and diverse culinary experiences. This understanding is what led us to create a menu of 30+ Khichdi varieties, each offering something distinct yet rooted in the classic flavors that have made Khichdi a household favorite for centuries.

Our Menu: A Modern Twist on a Classic Comfort Food

At The Matka Khichdi, we pride ourselves on offering a wide array of Khichdi options that cater to different tastes, preferences, and dietary requirements. Here’s what you can expect when you visit us:

  1. Traditional Khichdi Varieties: Our classic Khichdi is the soul of our menu. Prepared with the perfect ratio of rice and pulses, tempered with spices like cumin, mustard seeds, and turmeric, it delivers the comforting flavors of a traditional Indian meal. We also offer regional varieties, each influenced by the unique flavors of different parts of India—from the earthy Gujarati Khichdi to the aromatic Bengali Khichdi made with ghee and seasonal vegetables.
  2. Innovative Khichdi Creations: We’ve taken the classic Khichdi and infused it with international flavors and creative twists. For example, we offer a Mediterranean Khichdi, featuring olive oil, olives, and feta cheese, or a Mexican Khichdi with black beans, corn, and a sprinkle of lime. These variations bring global cuisines to the traditional Khichdi base, allowing you to experience a new world of flavors in every bite.
  3. Healthy & Nutrient-Rich Khichdi Options: At The Matka Khichdi, we understand the importance of healthy eating. That’s why we offer Khichdi options made with whole grains, millets, quinoa, and lentils—packed with fiber, protein, and essential nutrients. We also offer gluten-free and vegan varieties, ensuring that everyone can enjoy a nourishing bowl of Khichdi without compromising on taste or nutrition.
  4. Flavored Khichdi with Add-ons: Our diverse menu features Khichdi with unique add-ons that elevate the experience even further. Choose from ingredients like caramelized onions, paneer, tofu, or vegetables for a more substantial meal. We also offer a variety of sauces and chutneys to complement each dish, allowing you to further personalize your Khichdi and make it your own.
  5. Seasonal and Limited-Edition Flavors: To keep things exciting and fresh, we introduce seasonal and limited-edition Khichdi varieties. These special flavors are inspired by the freshest seasonal produce or international food trends, offering something new to look forward to with each visit.

Our Commitment to Quality and Freshness

We believe that quality ingredients are the foundation of a great dish, and Khichdi is no exception. At The Matka Khichdi, we take great care in sourcing only the finest grains, pulses, spices, and vegetables. We use fresh, local ingredients wherever possible to ensure that each bowl of Khichdi is not only delicious but also packed with nutrition. Our dedication to quality extends to our cooking process, where we prioritize slow-cooked techniques that enhance the flavor and texture of every dish.

Why Choose The Matka Khichdi?

At The Matka Khichdi, we bring together the best of tradition and innovation. Here’s why you should choose us for your next meal:

  1. Unique and Diverse Menu: With over 30 varieties of Khichdi, we offer a selection that caters to all tastes, whether you’re looking for something traditional, experimental, healthy, or indulgent.
  2. Quality Ingredients: We prioritize fresh, local, and premium ingredients to ensure the best taste and nutritional value in every dish.
  3. Customization: Our menu allows you to personalize your Khichdi experience with a wide range of toppings, sauces, and add-ons, ensuring your meal is exactly as you like it.
  4. Innovative Twists: We infuse global flavors and creative techniques into traditional Khichdi, giving you a unique culinary experience every time you visit.
  5. Healthy Options: With nutrient-rich options made from millets, quinoa, and gluten-free grains, we provide wholesome meals that cater to modern health-conscious diners.
  6. Comforting and Nourishing: Whether you’re in the mood for a comforting, soothing meal or something exciting and bold, our Khichdi will nourish both your body and soul.

The Future of Khichdi: A Global Culinary Journey

At The Matka Khichdi, we’re not just serving food; we’re on a mission to redefine the way people think about Khichdi. With our innovative approach, we plan to expand our offerings even further, introducing new flavors, seasonal specials, and international inspirations to keep the experience fresh and exciting.

We aim to make Khichdi a global phenomenon, embraced not only by those who grew up with it but also by new generations and cultures seeking a wholesome, flavorful, and customizable meal.

At The Matka Khichdi, we celebrate the magic of Khichdi by offering a modern take on a traditional dish. With our diverse menu of over 30 unique Khichdi varieties, high-quality ingredients, and a focus on customization, we strive to deliver a culinary experience that is both comforting and exciting. Whether you’re seeking a familiar taste of home or an adventurous new twist on an old favorite, we have something for every palate. Join us at The Matka Khichdi and embark on a delicious journey through the world of Khichdi, where tradition meets innovation in every bite.

The Matka Khichdi Franchise Cost & Investment

Commenced Operations

Operations Commenced On 2020

Franchise Commenced On 2020

Franchise Details
Units

Investment INR 20lakh - 30lakh

Franchise/Brand Fee INR 500000

Royalty/Commission 5 %

Details

Performance guarantee to Unit Franchise Yes

Anticipated percentage return on investment 22 %

Likely pay back period of capital for a Unit Franchise 1-2 Years

Other investment requirements No

The Matka Khichdi Expansion Plans

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

 

Tags: Food And Beverage Business Franchise in Delhi   |   Food And Beverage Business Franchise in Haryana   |   Food And Beverage Business Franchise in Himachal Pradesh   |   Food And Beverage Business Franchise in Jammu and Kashmir   |   Food And Beverage Business Franchise in Punjab   |   Show more...

The Matka Khichdi Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 600 - 800 Sq.ft

Preferred location of unit franchise outlet main road , market area

The Matka Khichdi Franchise Training

Detailed operating manuals for franchisees Yes

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

The Matka Khichdi Franchise Agreement Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 3 Years

Is the term renewable? Yes

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How to get The Matka Khichdi Franchise

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