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The Juice Farm: From Soil to Soul
At The Juice Farm, our roots stretch deep into the fertile soil of rural India, where hardworking small landholding farmers cultivate fruits with care, skill, and love passed down through generations. These are not just farms—they are living legacies. In every vineyard, orchard, and grove, there is a story of struggle, perseverance, and hope. And it is here that our journey begins.
We saw more than just fruit growing in these lands. We saw an opportunity: a chance to transform the lives of the farmers who form the backbone of Indian agriculture. By creating a world-class supply chain that prioritizes fair pay, transparency, and sustainability, The Juice Farm set out to do more than just make juice—we set out to make a difference.
Our Mission
At The Juice Farm, we exist to:
Our commitment to quality, community, and sustainability is what sets us apart in the rapidly growing world of natural juice brands.
From Local Farms to Global Standards
India is one of the world’s largest producers of fruits, yet many small-scale farmers remain at the mercy of volatile markets and exploitative intermediaries. At The Juice Farm, we decided to turn this around.
We built a farm-to-bottle cold-pressed juice brand grounded in ethical sourcing, where farmers are seen not as suppliers, but as partners. Our direct trade model cuts out middlemen, ensuring that a significant share of the value stays with the growers. Each bottle of juice represents a farmer's dedication—and we honour that with every sip.
Empowering Indian Farmers: The Heart of Our Business
We currently work with hundreds of small landholding farmers in regions known for their rich soil and ideal climatic conditions for fruit cultivation. These farmers grow some of India’s best grapes, pomegranates, mangoes, guavas, jamuns, and more.
By supporting our growers with:
…we are building a model where farmer prosperity leads to product purity.
Empowering Indian farmers is not a CSR activity for us—it is our business model. When farmers thrive, so does the ecosystem around them, creating ripples of impact across rural communities.
What Makes The Juice Farm Unique?
We use the cold-press method to extract juice. This technique uses hydraulic pressure without heat, helping to retain maximum nutrients, natural enzymes, and antioxidants. Whether it's grape juice packed with resveratrol, or pomegranate juice rich in iron, each bottle is a nutritional powerhouse.
Cold-pressed juice also retains the natural flavor of fruit, offering a clean, refreshing, and wholesome taste that processed juices can never match.
No added sugar. No artificial flavoring. No preservatives.
Our juices are made using pure fruit pulp, and nothing else. We let the fruit speak for itself—because when it's grown right, it doesn’t need anything extra.
We pride ourselves on transparency. Every bottle of The Juice Farm juice can be traced back to its origin farm, giving consumers confidence in what they’re drinking and the assurance that it was ethically sourced and sustainably made.
Our commitment to the environment is as strong as our commitment to farmers:
In everything we do, we work toward reducing our carbon footprint and preserving natural resources.
Our Product Range: Juice That Speaks for Itself
Whether you're looking for a detox cleanse, a post-workout drink, or simply something refreshing and healthy, we’ve got a juice for you:
We also offer subscription plans, bulk packages, and corporate gifting options, making it easier for our customers to integrate health into everyday life.
Our Community Impact
By offering fair wages, agricultural education, and community development support, we have helped farmers:
We believe in building an ecosystem where rural prosperity meets urban wellness. The Juice Farm is not just a juice company. It’s a bridge between the countryside and the city, between tradition and innovation, between people and purpose.
Our Vision for the Future
As the demand for healthier beverage alternatives continues to rise, we plan to:
We envision a future where the words Indian fruit juice stand for quality, purity, and fairness—and we’re working hard to make that a reality.
Join the Movement
We invite you to be part of The Juice Farm story—a story of soil and soul, flavor and fairness. When you choose our juices, you’re choosing more than just a drink. You’re choosing:
Explore our full range of juices, learn about our farmers, and discover what real, honest juice tastes like.
The Juice Farm – From Our Farms to Your Bottle, With Integrity.
Operations Commenced On 2020
Franchise Commenced On 2024
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 150000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 10-11 Months
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Maharashtra
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Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 400 Sq.ft
Preferred location of unit franchise outlet Maharashtra
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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