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The Decor Queen: Design with Style, Design with Smile
At The Decor Queen, every day begins with a simple yet powerful belief “Design with style, design with smile.” This phrase is more than a catchy motto—it’s our guiding philosophy. It's the spark that fuels our creativity, the standard we measure our work by, and the soul of our brand. More than just a manufacturer or supplier of decorative products, The Decor Queen is a movement—an evolving journey to infuse joy, beauty, and style into every celebration. We believe that every special occasion—whether grand or intimate, traditional or trendy—deserves to be celebrated with elegance and enthusiasm. Our mission is to transform ordinary spaces into extraordinary experiences. From a toddler’s first birthday to a bride’s last night as a single woman, from festive Diwali gatherings to surprise retirement parties, we bring the magic of beautiful design into the lives of millions And at the heart of everything we do is a single purpose To deliver smiles, one decoration at a time.
Our Story: The Making of a Queen
The Decor Queen was not built in a day. It was born from a dream—an aspiration to bring more color, creativity, and character to celebrations across India. What began as a humble initiative in a small workshop with a few passionate designers has grown into a thriving company with a pan-India presence and a wide array of innovative decor solutions. Our founders, deeply passionate about art and aesthetics, realized that while India is a land of celebrations, many events lacked that extra sparkle—something unique, thoughtful, and stylish. They envisioned a brand that would elevate every moment of joy, giving people not just decorations but memories that linger. From our first handcrafted birthday banner to large-scale thematic installations, every step of our journey has been paved with creativity, hard work, and an unwavering belief in the power of beauty. We began with grassroots community support, participated in local events, and slowly expanded to serve customers nationwide. What’s made The Decor Queen successful is not just our product range—it’s our relentless focus on innovation, quality, and heart.
Our Philosophy: Design with Purpose and Passion
We believe that design is not just about looks—it’s about emotion. Every product we create carries intention and imagination. Whether it's a whimsical unicorn birthday kit, a chic floral backdrop, or a bold neon party sign, each piece is designed to evoke joy, spark conversations, and make memories. Our motto, “Design with style, design with smile,” reflects two core values:
Style: We stay ahead of trends, blending traditional elements with modern aesthetics. We source high-quality materials and collaborate with top designers to ensure our products not only look stunning but also reflect current tastes. We believe that style elevates experiences—so we make sure every item carries that extra spark of sophistication.
Smile: We understand the emotional core of every celebration. A party isn't just a party—it’s a moment where families reunite, friendships deepen, and new journeys begin. Our designs aim to evoke happiness, create a sense of wonder, and bring genuine smiles to every face in the room.
What We Offer: From Balloons to Bespoke Setups
The Decor Queen offers a comprehensive range of decoration products and services to suit every occasion and budget. Here’s a glimpse into what we do:
Birthday Party Decorations
Whether it's a child’s first birthday or a milestone 50th, we specialize in theme-based decor kits, including banners, cake toppers, balloon garlands, table centerpieces, and more. From cartoon characters to classy vintage styles, we make every birthday unforgettable.
Festival Decor
India is a nation of festivals, and each festival is a burst of color, tradition, and excitement. Our decor kits for Diwali, Eid, Christmas, Holi, and more are designed to blend festive spirit with aesthetic elegance—making homes, offices, and public spaces come alive.
Baby Showers & Gender Reveals
Welcoming a new life into the world is one of the most precious moments. Our soft, pastel-themed baby shower kits, cute props, and elegant signage help create warm, Instagram-worthy setups that reflect the joy of parenthood.
Bridal & Bachelorette Decor
Brides deserve to celebrate in style, and our bachelorette and bridal shower kits are crafted with glamor and sass. From boho themes to chic rose-gold aesthetics, we ensure every bride-to-be feels like royalty.
Customized & Corporate Solutions
Need a personalized message? A unique theme for a corporate milestone? We offer fully customizable decoration packages for events that require a personal or professional touch.
Crafting Joy, One Product at a Time
Every product we design and produce goes through a meticulous process of research, prototyping, and testing. Our in-house designers collaborate closely with event planners, customers, and trend analysts to create items that meet three key criteria Emotional Impact It must spark joy and enhance the emotional vibe of the celebratin. This is where the "smile" in our motto really shines. We believe that a decoration is successful not when it's hung up but when it lights up a room—and the people in it.
Sustainability and Responsibility
While we focus on beauty and fun, we also take our responsibility toward the environment seriously. The Decor Queen is committed to gradually shifting towards eco-friendly materials wherever possible. We promote reusable products, biodegradable options, and minimal-plastic packaging to do our part for the planet. We are also proud to work with women-led teams and local artisans, empowering communities and supporting ethical production practices. Celebrations shouldn’t come at the cost of conscience—and with The Decor Queen, they never do.
Our Community: Celebrating with Us
We are nothing without our customers—the families, friends, and event lovers who trust us to be part of their most cherished moments. Over the years, our community has grown from a few hundred loyal clients to thousands of families, event organizers, and businesses across the country. Through user-generated content, social media stories, and heartfelt reviews, our customers continue to inspire us with their creativity and love. They share how our products helped them surprise a loved one, brighten a festival, or simply make an ordinary day feel special. This community is our crown jewel—and their smiles are the greatest reward.
Innovation Meets Affordability
In a market flooded with imported or uninspired decor, The Decor Queen stands out by offering stylish, affordable, and locally-made solutions. We constantly innovate to keep our prices accessible while ensuring our quality remains premium. We don’t just follow trends—we set them. Our creative teams monitor global party decor movements, bringing in fresh styles while adapting them to the Indian aesthetic. Be it minimalist, rustic, neon, or floral—we ensure everyone finds something that suits their taste and space.
Pan-India Reach and Digital Presence
We’ve built a robust network that spans metros, towns, and even remote locations—ensuring that The Decor Queen can bring joy to celebrations in every corner of India. Our strong e-commerce presence means customers can browse, customize, and order with just a few clicks. Through strategic partnerships with retail outlets and online platforms, we ensure timely delivery, easy ordering, and unmatched customer service. Our team is always ready to assist, ensuring that your party prep is as joyful as the event itself.
The Road Ahead: Expanding the Queen’s Reign
We are continuously evolving. In the coming years, The Decor Queen aims to expand into new product categories, launch eco-conscious collections, collaborate with influencers and event planners, and explore international markets. We envision a future where every celebration, no matter how big or small, is touched by the magic of thoughtful design—and we’re determined to be at the heart of that movement.
Style, Smiles, and the Spirit of Celebration
At The Decor Queen, we don't just decorate—we celebrate. We celebrate creativity, human connection, and the power of visual joy. From our humble roots to becoming a beloved name in event decor, our journey has always been about one thing: creating smiles through style. With every balloon we inflate, every banner we hang, and every kit we pack, we do so with love, pride, and the promise of turning your moments into memories. Because when you design with style, and design with smile—magic happens.
Operations Commenced On 2006
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 400 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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