The 90ml Affair Franchise Cost – How to get, Contact, Apply, Fee

The 90ml Affair is an artisanal coffee brand created with a passion for authentic South Indian filter coffee and the timeless experience associated with every carefully brewed cup. At the heart of our brand is a simple belief: great coffee should be authentic, flavorful, convenient, and accessible to everyone.
Our specialty lies in traditional South Indian coffee decoction and specialty coffee shots, thoughtfully crafted to capture the rich aroma, depth, and character of estate-origin coffee. We bring the essence of traditional filter coffee into a modern format, allowing coffee lovers to enjoy an authentic experience without the need for expensive coffee machines or complicated brewing equipment.
The 90ml Affair is more than just a coffee brand. It is an expression of India's rich coffee culture, a celebration of craftsmanship, and an attempt to make a beloved traditional beverage a natural part of modern lifestyles.

The Story Behind The 90ml Affair

Coffee has always been more than a beverage. In South India, it is closely connected with family, hospitality, conversations, memories, and everyday rituals.
The familiar aroma of freshly prepared filter coffee can instantly create a feeling of warmth and comfort. It can be the first drink of the morning, a welcome beverage for guests, a companion during work, or a reason to sit down and talk.
The 90ml Affair draws inspiration from these everyday moments. Our objective is to preserve the soul of South Indian filter coffee while presenting it in a convenient and contemporary format.
The name “The 90ml Affair” reflects the idea of a small but meaningful coffee ritual—one that can create a surprisingly memorable experience.

Our Vision

Our vision is to establish The 90ml Affair as a trusted and recognizable name in the artisanal coffee space by bringing authentic South Indian filter coffee to coffee lovers across different lifestyles and locations.
We want to make traditional coffee more accessible without compromising its character.
Our long-term vision is to build a coffee brand that successfully connects heritage, craftsmanship, quality, convenience, and modern consumption.

Our Mission

Our mission is to simplify the traditional coffee experience while preserving its authentic character.
We aim to Deliver authentic South Indian filter coffee experiences. Offer convenient and ready-to-use coffee decoction. Highlight the distinctive character of estate-origin coffee. Provide specialty coffee shots for modern consumers. the need for complicated brewing equipment. Maintain consistency in taste and quality. Celebrate Indian coffee culture. Make premium coffee experiences more accessible.Create products suitable for homes, offices, hospitality, and cafés.

The Essence of South Indian Filter Coffee

South Indian filter coffee has a unique identity.
Traditionally prepared using a metal filter, coffee grounds are slowly brewed with hot water to produce a concentrated decoction. This decoction is then combined with hot milk and sweetener to create the familiar beverage loved across generations.
The slow brewing process helps develop a rich aroma and distinctive flavor.
The 90ml Affair takes inspiration from this traditional preparation and presents the coffee decoction in a format designed for modern convenience.

Our Signature Coffee Decoction

Our signature coffee decoction is at the core of The 90ml Affair.
It is designed to provide the concentrated coffee base needed to create a flavorful South Indian filter coffee with minimal effort.
Customers do not need to grind beans, measure coffee powder, operate a traditional filter, or wait for the brewing process.
Simply use the decoction with milk and sweetener according to personal preference, and a comforting cup of filter coffee can be prepared in moments.

Traditional Taste, Modern Convenience

Modern lifestyles are busy.
People want quality but often do not have the time or equipment required for traditional preparation.
The 90ml Affair bridges this gap.
We bring the experience of traditional South Indian filter coffee into a convenient format, allowing consumers to enjoy their favorite beverage without compromising their schedules.
Our approach combines the emotional appeal of traditional coffee with the practicality expected by today's consumers.

No Coffee Machine Required

One of our strongest propositions is simplicity.
The 90ml Affair is designed to be enjoyed without a coffee machine.
This makes our coffee suitable for a wide range of customers, including:

• Coffee lovers at home
• Working professionals
• Students
• Travelers
• Office teams
• Hotels
• Restaurants
• Cafés
• Corporate workplaces
• Hospitality businesses

The ability to prepare authentic-tasting coffee without specialized equipment makes our concept highly convenient.

Estate-Origin Coffee

We believe coffee has a story that begins long before it reaches the cup.
The growing region, estate, climate, soil, cultivation practices, processing, and roasting can all contribute to the final character of coffee.
Our focus on estate-origin flavor reflects our appreciation for this journey.
We aim to help customers experience coffee with greater depth and appreciation by highlighting the distinctive characteristics associated with quality coffee origins.

Specialty Coffee Shots

Alongside traditional decoction, The 90ml Affair offers the concept of specialty coffee shots.
These concentrated formats are designed for customers who enjoy a stronger and more contemporary coffee experience.
Coffee shots can also provide versatility in preparation, allowing customers and food-service businesses to explore different serving styles.
This combination of traditional decoction and modern coffee shots helps the brand appeal to a wider range of coffee consumers.

Quality at the Heart of Our Brand

Quality is one of the most important pillars of The 90ml Affair.
We believe a convenient product should never mean compromising on the coffee experience.
Our focus is on delivering a consistent combination of aroma, flavor, strength, and overall satisfaction.
From coffee selection and preparation to packaging and presentation, every stage contributes to the final customer experience.

Celebrating Coffee Craftsmanship

Coffee making involves craftsmanship.
The balance between coffee characteristics, roasting, grinding, brewing, and preparation influences the final cup.
The 90ml Affair respects this craftsmanship while adapting it for today's consumers.
Our objective is to make artisanal coffee approachable without making the customer responsible for complicated preparation techniques.

Coffee for Everyday Moments

The beauty of coffee lies in its ability to fit into almost any part of the day.
A cup can provide comfort in the morning, energy during work, relaxation in the evening, or companionship during conversations.
The 90ml Affair is designed around these everyday moments.
We want our products to become part of customers' routines—not something reserved only for special occasions.

The Morning Ritual

For many coffee lovers, the day does not truly begin until they have had their first cup.
The aroma, warmth, and taste of coffee can create a sense of familiarity and comfort.
Our convenient decoction allows consumers to recreate that experience quickly, helping transform the morning coffee routine into an easy and enjoyable ritual.

Coffee and Conversations

Coffee has a natural ability to bring people together.
Family conversations, office discussions, friendships, business meetings, and casual gatherings often happen around a cup of coffee.
The 90ml Affair celebrates this social side of coffee.
Our brand represents not just the drink but the moments, memories, and conversations created around it.

Designed for Homes

Our coffee decoction is particularly suited for consumers who want an authentic coffee experience at home.
There is no need for complicated equipment or specialized knowledge.
Whether preparing one cup for yourself or multiple cups for family and guests, our format is designed to make the process simple and convenient.

Designed for Offices

Coffee is an important part of workplace culture.
Employees often use coffee breaks to refresh themselves, connect with colleagues, and recharge.
The 90ml Affair provides an easy solution for offices that want to offer flavorful coffee without investing in elaborate brewing infrastructure.

Hospitality and Food-Service Applications

Our products can also be relevant to hotels, restaurants, cafés, caterers, and other food-service businesses.
The ready-to-use decoction format can simplify preparation and help businesses serve a consistent South Indian coffee experience.
It can also provide hospitality businesses with an opportunity to introduce authentic Indian filter coffee to customers who may be unfamiliar with traditional preparation.

Bridging Tradition and Modernity

The 90ml Affair exists at the intersection of two worlds.
One is the traditional world of South Indian filter coffee, with its heritage, ritual, aroma, and emotional connection.
The other is the modern world, where consumers value convenience, speed, portability, and simplicity.
Our brand brings these worlds together.
We believe tradition should evolve without losing its identity.

Making Indian Coffee More Accessible

Indian coffee has a rich heritage and enormous potential.
However, consumers outside traditional coffee-drinking communities may not always know how to prepare authentic filter coffee.
By offering a convenient decoction format, The 90ml Affair aims to make the experience easier to discover.
Our ambition is to introduce more people to the distinctive taste and cultural story of South Indian coffee.

A Modern Artisanal Brand

While tradition forms the foundation of our identity, The 90ml Affair is designed for the modern consumer.
We combine artisanal thinking with contemporary convenience.
Our approach focuses on creating a brand that feels authentic, approachable, and relevant to today's coffee culture.

Our Commitment to Authenticity

Authenticity is central to everything we represent.
We do not want South Indian filter coffee to become just another generic coffee product.
We want to preserve the recognizable character that makes it special.
Our commitment is to remain connected to traditional coffee culture while continuing to innovate around convenience and accessibility.

Looking Towards the Future

The coffee industry is evolving rapidly.
Consumers are becoming more interested in specialty coffee, coffee origins, convenient formats, and unique beverage experiences.
The 90ml Affair is positioned to participate in this evolution while staying rooted in South Indian coffee traditions.
Looking ahead, we aim to expand our product portfolio, explore new coffee formats, develop stronger partnerships, reach new customer segments, and introduce authentic Indian coffee experiences to a broader audience.

Our Values

Our brand is guided by several core values:

Authenticity: Respecting the heritage and character of South Indian filter coffee.

Quality: Maintaining high standards across our coffee experience.

Convenience: Making authentic coffee simple to prepare and enjoy.

Craftsmanship: Appreciating the skill and care behind great coffee.

Innovation: Developing modern formats without losing traditional identity.

Customer Experience: Creating coffee moments that customers remember and enjoy.

The 90ml Affair Promise

We believe great coffee should not require complicated equipment, extensive preparation, or specialized knowledge.
It should simply require good coffee and a desire to enjoy it.

The 90ml Affair brings together the richness of South Indian coffee heritage and the convenience of modern consumption. Our decoction and specialty coffee shots are designed to make authentic coffee experiences accessible wherever life takes you.

Whether it is enjoyed at home, in an office, at a café, during travel, or while sharing a conversation with someone special, every serving represents our commitment to making coffee more convenient without losing its soul.

Our Coffee Philosophy

At The 90ml Affair, we believe coffee is an experience—not merely a beverage.

It is the aroma that fills the room.
It is the warmth of the first sip.
It is the conversation shared over a cup.
It is the comfort of a familiar tradition.
It is the convenience of enjoying quality coffee anywhere.

Our philosophy is simple:

Authentic in Taste.
Rooted in Tradition.
Inspired by Estates.
Crafted with Care.
Simple to Prepare.
Easy to Enjoy.

The 90ml Affair – Small Measure, Big Coffee Experience.