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Tea Treasure is not just a brand; it's a movement aimed at transforming the way tea is perceived, prepared, and enjoyed in India and beyond. Founded by a dedicated team of tea connoisseurs and tasters, the company specializes in high-quality specialty teas, catering to a growing audience of tea enthusiasts eager to explore new flavors and experiences. While deeply rooted in the rich tradition of 'chai,' Tea Treasure stands out as a youthful brand committed to innovation and excellence.
Tea Treasure embodies the concept of healthy teas seamlessly integrated into daily routines. The brand's ethos revolves around creating enjoyable, relaxing experiences that contribute to overall well-being. Each cup of Tea Treasure tea symbolizes good times and moments of peace, inviting consumers to embrace the joy of tea drinking. The emphasis on quality and craftsmanship sets Tea Treasure apart in the bustling Indian tea market, which has often been dominated by mass-produced options lacking authenticity and character.
Bridging the specialty tea gap
In the contemporary tea landscape, there exists a noticeable gap in the specialty tea market within India. Tea Treasure aims to fill this void by offering a wide array of premium teas and unique blends crafted in-house. By focusing on specialty teas, the brand addresses the growing demand for diverse flavors and high-quality products, appealing to both traditional Chai drinkers and modern tea enthusiasts alike.
Freshness Redefined: Direct from the Gardens
One of the core principles at Tea Treasure is the commitment to freshness. The company sources its teas directly from established tea gardens, eliminating intermediaries and ensuring that customers receive the freshest products possible. This approach not only enhances flavor and quality but also fosters fair relationships with farmers and skilled teapickers.
Seasonal sourcing for quality assurance
Tea Treasure employs a seasonal sourcing strategy, which allows for consistent quality control. By procuring tea during specific harvest times, the brand guarantees that each batch maintains its unique flavor profile and freshness. This commitment to quality extends beyond just the end product; it encompasses the entire supply chain, ensuring that both consumers and producers benefit from a fair and transparent process.
The Freshness Factor
When customers choose Tea Treasure, they can be confident that they are enjoying some of the freshest organic teas available. With no long-term stockroom storage or unnecessary waiting periods, each cup brewed is a reflection of the vibrant tea gardens from which it originates. This transparency not only enriches the tea experience but also enhances consumer trust in the brand.
A Journey into Herbal Teas
In addition to traditional chai, Tea Treasure is committed to elevating herbal teas. The brand’s range of premium herbal infusions is crafted in collaboration with certified herbalists from India and expert herbalists from the USA. By sourcing the finest organic herbs from around the world, Tea Treasure creates unique, flavorful blends that are entirely caffeine-free.
The Art of Herbal Blending
Tea Treasure’s herbal infusions are designed to provide more than just flavor; they aim to deliver wellness benefits that resonate with health-conscious consumers. The brand’s herbal blends are thoughtfully created, taking into account the medicinal properties of each ingredient. This holistic approach ensures that every cup offers a delightful taste while promoting overall health and well-being.
A Global Perspective on Herbs
The brand’s commitment to sourcing high-quality ingredients extends beyond India. By collaborating with international suppliers, Tea Treasure taps into a diverse range of herbs, allowing for innovative blends that are both exciting and restorative. This global perspective not only enhances the variety of products offered but also enriches the cultural experience of tea drinking.
A Commitment to Quality Service
Tea Treasure’s dedication to quality extends to its customer service. The brand prides itself on providing excellent personal service, ensuring that each interaction is meaningful and customer-focused. This commitment to customer satisfaction reinforces the brand’s image as a reliable and customer-centric tea supplier.
Personalized Tea Experiences
Recognizing that tea is a deeply personal experience for many, Tea Treasure offers tailored recommendations to help customers discover blends that suit their preferences and lifestyle. Whether it’s a relaxing herbal infusion or a robust chai, the brand’s knowledgeable team is always ready to assist, making each customer feel valued and appreciated.
Building a Community of Tea Lovers
In addition to serving high-quality teas, Tea Treasure is dedicated to fostering a community of tea enthusiasts. By organizing events, tastings, and workshops, the brand encourages consumers to explore the diverse world of tea. These initiatives not only deepen customer engagement but also create a sense of belonging among tea lovers.
Sustainability: A Core Value
In today’s environmentally conscious world, sustainability has become a crucial consideration for consumers. Tea Treasure recognizes this need and integrates sustainable practices throughout its operations. From sourcing organic ingredients to minimizing waste, the brand strives to leave a positive impact on both the environment and the communities involved in tea production.
Eco-Friendly Packaging
Tea Treasure is committed to using eco-friendly packaging materials that are both functional and sustainable. By opting for recyclable and biodegradable options, the brand reduces its environmental footprint while ensuring that customers receive their products in a manner that aligns with their values.
Supporting Local Farmers
Tea Treasure’s direct sourcing model not only guarantees freshness but also supports local farmers. By building strong relationships with producers, the brand ensures fair wages and encourages sustainable farming practices. This holistic approach benefits both the tea growers and the consumers, fostering a sense of community and shared responsibility.
Tea Treasure is more than just a tea brand; it is a vision for the future of tea consumption. By blending tradition with innovation, the company is redefining the tea experience in India and beyond. Its commitment to quality, sustainability, and customer satisfaction positions Tea Treasure as a leader in the specialty tea market.
As the brand continues to grow, it remains focused on its core values—freshness, quality, and wellness. By introducing new blends, expanding its product offerings, and engaging with the community, Tea Treasure aims to make a lasting impact on the tea culture in India and inspire a new generation of tea enthusiasts.
Whether you’re a seasoned tea drinker or someone new to the world of tea, Tea Treasure invites you to join its journey of discovery and enjoyment. With each sip, you become part of a community that values quality, health, and the simple pleasure of a well-brewed cup of tea. Welcome to the Tea Treasure family!
Operations Commenced On 2015
Franchise Commenced On 2017
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 50000
Royalty/Commission 10 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 25 %
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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