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Suumaya Industries Ltd., headquartered in Mumbai, stands as a pioneering conglomerate that captures the essence of modern business through its multifaceted operations. As the parent company of Suumaya Group, it primarily specializes in the supply chain management (SCM) of textiles, PVC, petrochemicals, and agricultural commodities. Among its notable subsidiaries, Suumaya Lifestyle Ltd. has emerged as a key player in the fashion industry, particularly in women's ethnic wear. This article delves into the journey of Suumaya Industries, its ethos, operational excellence, and its significant contributions to the fashion landscape.
The inception of Suumaya can be traced back to 1985, when its founder, Mr. Mahesh Devchand Gala, ventured into the textile industry. Starting with a modest retail shop selling unstitched suits for women in Santacruz, Mumbai, Gala quickly garnered a reputation for quality and reliability. Within two years, he transitioned from retail to manufacturing, establishing a small factory equipped with eight machines.
This strategic shift laid the foundation for what would become a remarkable growth trajectory. Over the next few decades, Suumaya expanded its manufacturing capabilities, growing its infrastructure to over 1,200 machines and creating employment opportunities for more than 2,500 individuals. The brand's commitment to quality, innovation, and sophistication propelled it into the limelight, making it a go-to name in the textile community, especially for fashion-conscious women.
Suumaya Lifestyle Ltd.: A Hub for Women's Kurtis
At the heart of Suumaya Industries lies Suumaya Lifestyle Ltd., a dedicated manufacturer of women's kurtis. Nestled in the bustling area of Malad West, Mumbai, the company prides itself on being a reliable destination for high-quality ethnic wear. Its strategic location near the Silver Oaks Hotel enhances its accessibility, attracting fashion retailers, designers, and enthusiasts alike.
Suumaya Lifestyle Ltd. has positioned itself as a customer-centric brand, adapting to the evolving trends in ethnic fashion. The company’s manufacturing unit engages in comprehensive research and development, continuously anticipating and incorporating the latest styles into its product line. By collaborating with fashion experts, Suumaya ensures that its kurti designs reflect contemporary preferences while maintaining traditional craftsmanship.
Product Offerings and Customer Experience
Suumaya Lifestyle Ltd. boasts an extensive range of products, from classic kurtis to modern tunics, catering to diverse tastes and occasions. Whether customers seek pieces for casual outings or festive celebrations, Suumaya offers a variety of choices, ensuring that every woman can find the perfect garment to express her individuality.
The company's dedication to customer satisfaction is evident in its operational ethos. Suumaya Lifestyle Ltd. places great emphasis on facilitating bulk orders for retailers, ensuring efficient production and timely delivery. Their approach includes comprehensive packages that pair women's kurtis with essential fashion components, creating a streamlined procurement process for retail partners.
Innovation in Design and Technology
In a dynamic fashion landscape, staying relevant requires constant innovation. Suumaya Lifestyle Ltd. embraces this challenge, continually exploring new patterns, embroidery techniques, and technological advancements. The company has positioned itself at the forefront of ethnic fashion, regularly introducing cutting-edge designs that resonate with modern women.
This commitment to innovation has solidified Suumaya's reputation as a trendsetter in the industry. The brand's ability to adapt to changing consumer preferences while preserving the essence of traditional attire underscores its unique market position.
Expanding Horizons: Retail and B2B Presence
Suumaya Industries Ltd. has not only established a strong retail presence but also a robust B2B network. With around 150 SIS (shop-in-shop) stores, over 50 exclusive brand outlets (EBOs), and 10 franchisee locations across India, Suumaya has successfully created a vast distribution network. This extensive reach allows the brand to cater to customers from both local and distant markets, further enhancing its visibility and accessibility.
The company's strategic approach to expansion reflects its commitment to growth and adaptability. As the first company listed on the stock exchange in the women's wear sector, Suumaya has demonstrated a strong foundation and a clear vision for future expansion.
Commitment to Quality and Sustainability
Quality has always been at the core of Suumaya's operations. The company employs stringent quality control measures throughout its manufacturing processes, ensuring that each product meets high standards of excellence. Customer feedback consistently highlights the brand's dedication to providing top-notch quality, captivating designs, and exceptional customer service.
Moreover, Suumaya Industries recognizes its responsibility towards sustainability. As the fashion industry grapples with environmental challenges, Suumaya is committed to exploring eco-friendly practices in its production processes. This includes sourcing materials responsibly and implementing sustainable manufacturing techniques, aligning with the growing consumer demand for ethical fashion.
Celebrating Womanhood Through Fashion
Suumaya’s mission transcends mere commerce; it celebrates womanhood and individuality. The brand's ethos is rooted in empowering women through fashion, offering them garments that not only enhance their appearance but also boost their confidence. Each kurti is designed to reflect the beauty and strength of modern Indian women, bridging the gap between tradition and contemporary style.
The brand’s dedication to diversity is reflected in its extensive range of products, which cater to various body types, age groups, and fashion sensibilities. Suumaya believes that every woman deserves to feel beautiful and confident in her attire, and this philosophy guides its design and manufacturing processes.
Suumaya Industries Ltd. represents a remarkable journey of growth, innovation, and commitment to quality in the textile and fashion sectors. From its humble beginnings in 1985 to its current stature as a leading name in women's ethnic wear, Suumaya has continually adapted to the changing landscape of the fashion industry.
With a focus on customer satisfaction, innovation, and sustainability, Suumaya Lifestyle Ltd. has established itself as a dependable hub for women's kurtis, catering to a diverse clientele across India. As it continues to expand its horizons and explore new opportunities, Suumaya remains dedicated to celebrating womanhood and empowering women through fashion, making it a brand synonymous with elegance and reliability.
In a world where fashion trends come and go, Suumaya stands out as a beacon of quality and creativity, ensuring that every woman can find her perfect expression of style. Whether for casual wear, festive occasions, or professional settings, Suumaya Lifestyle Ltd. is poised to be the go-to destination for women seeking to elevate their ethnic wardrobe, celebrating the beauty and spirit of womanhood in every stitch.
Operations Commenced On 1994
Franchise Commenced On 2015
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 30 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 15 %
Likely pay back period of capital for a Unit Franchise 3-4 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 350 - 500 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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