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SUB 91: A Beacon of Freshness, Flavor, and Fusion

In a world where fast food has become synonymous with compromise—on nutrition, freshness, and sometimes even taste—SUB 91 emerges as a bold and refreshing alternative. We are more than just a sandwich brand. We are a culinary movement, rooted in tradition and inspired by innovation, proudly bringing the iconic Submarine sandwich to Indian streets with a distinctly local twist. SUB 91 isn’t just food. It’s a story—of culture, of connection, and of a shared dream to redefine what quick, wholesome, and flavorful dining can be for the modern Indian consumer.

Everything.

The name "SUB 91" is a tribute to both form and foundation. “SUB” represents the classic Submarine sandwich—a long, layered roll filled with meats, veggies, sauces, and love. The number 91 is India’s international dialing code, proudly stamped into our identity as a symbol of our origins and our promise: to deliver a product that blends international appeal with local flavor. Together, “SUB 91” signifies our commitment to global standards paired with deep Indian roots—a fusion of the world’s favorite sandwich style with the unique tastes, preferences, and culinary heritage of India.

Our Origins: A Dream Born at a Metro Station

Every great brand has a story, and ours began not in a corporate boardroom, but in the bustling heart of Delhi—at the Kashmere Gate Metro Station. It was April 1st, 2022, when Hemant Khatana and Himanshu Choudhary, two school friends with a shared love for food and a bigger dream, opened the doors to the first SUB 91 outlet. With a modest setup, a handful of ingredients, and a bold idea, they set out to challenge the norms of fast food. Their vision? To create a brand that offered Indians a healthier, more flavorful, and culturally relevant version of the classic Submarine sandwich. Little did they know, this humble beginning would soon spark a revolution in India’s food scene.

Our Vision: Freshness Without Compromise

At SUB 91, we believe that fast food doesn’t have to mean unhealthy or uninspired. In fact, we reject the very idea that convenience should come at the cost of quality. Our vision is simple but powerful To offer a refreshing and nutritious alternative to traditional fast food—without compromising on taste, quality, or affordability. Every sandwich we make is a commitment—to our customers, to our values, and to the broader food ecosystem in India. We want to prove that eating well and eating fast can go hand in hand.

Craftsmanship in Every Bite

At the core of SUB 91 lies our obsession with quality. Our sandwiches are not mass-produced products off an assembly line. Each one is crafted with care, layered with precision, and built with the freshest ingredients we can source. From the first slice of bread to the final drizzle of sauce, our subs are a celebration of color, texture, and taste. We’re constantly experimenting with new flavor profiles, local ingredients, and global trends—ensuring that our menu remains exciting, inclusive, and uniquely Indian.

Fusion That Feels Familiar

The beauty of the SUB 91 experience lies in our ability to take a globally loved format—the Submarine sandwich—and infuse it with Indian soul. Whether it’s the spice levels, the selection of chutneys, or the use of regional ingredients, our menu has been designed to resonate with India’s diverse taste preferences. At SUB 91, you’re not just eating a sandwich. You’re taking a culinary journey across India and beyond, all wrapped up in a single, satisfying bite.

More Than Just a Meal: A Lifestyle Choice

In today’s health-conscious world, consumers are more mindful than ever of what they eat. And rightly so. The rise of lifestyle diseases, sedentary habits, and processed foods have made healthy eating not just a choice, but a necessity. SUB 91 is proud to be part of this shift—offering food that’s not only delicious but also nutritious. We Our calorically conscious menu ensures that health-aware consumers, gym-goers, students, and professionals can all find something that supports their lifestyle—without giving up flavor or fun.

Supporting Local. Sourcing Smart.

One of our core values is sustainability, and that begins with how and where we source our ingredients. SUB 91 is committed to building a resilient, local supply chain that supports Indian farmers, bakers, and suppliers. We actively choose This not only ensures freshness but also reduces our carbon footprint and strengthens our connection to the communities we serve.

Beyond Food: The SUB 91 Experience

At SUB 91, we don’t just serve food—we create experiences. Our outlets are designed to be modern, welcoming spaces that invite customers to relax, connect, and enjoy their meal. Whether it’s the subway-themed interiors, our upbeat music playlists, or the friendly smiles of our team members, every visit to SUB 91 is meant to be memorable. We believe in Our goal is to become a go-to destination for students, professionals, and families looking for a clean, cheerful space to eat well and feel good.

Growth and Expansion

From a single metro station outlet, SUB 91 has quickly grown into a recognizable and trusted brand in the health-conscious fast food segment. Our growth is fueled by a loyal customer base, a strong brand identity, and a scalable model. Looking ahead, our roadmap includes Our vision is clear: to make SUB 91 a national leader in nutritious fast food, and eventually, to take our Indian-inspired submarine sandwiches to the global stage.

Our Founders: Visionaries Behind the Brand

Behind every successful brand are people with passion, and SUB 91 is no exception. Hemant Khatana and Himanshu Choudhary brought more than just friendship to the table — they brought complementary skills, entrepreneurial grit, and a shared vision. Hemant, with a background in operations, and Himanshu, with a knack for branding and marketing, formed the perfect duo to launch and grow SUB 91. Together, they continue to guide the brand with authenticity, agility, and ambition. Their story is a reminder that great ideas don’t need fancy boardrooms—just a metro station, a vision, and the courage to build something new.

Join the Revolution

We believe SUB 91 is more than a brand — it’s a movement toward better eating, better living, and better choices. It’s about saying “yes” to food that excites the palate and fuels the body. It’s about celebrating local, embracing global, and inspiring the next generation of mindful eaters. Whether you’re a customer craving a fresh bite, a partner looking to grow with us, or a food lover who believes in better fast food—there’s a place for you at SUB 91.