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  • Area Req
    700 Sq.ft
  • Investment Range
    INR 30 Lac - 50 Lac
  • Franchise Outlets
    No Outlets
Business Details

About Us:

‘SOJANYA’ is a brand owned by the prestigious ‘Daulat Ram Om Prakash’ group. We have our outlets all over Delhi, with the main unit in Chandni Chowk, Delhi. Being in Apparel business since 1958, we are known for providing quality fashionable Apparels at very affordable prices. Having been in the industry for nearly 6 decades we have built a very loyal customer base who continuously look out for our new collection.

In 2015, we started selling our ethnic collection online. Currently we are # 1 sellers on all major ecommerce portals such as Amazon, Myntra and Jabong. Our online business has increased to a turnover of ~ 10 Cr last year and this is expected to increase to ~15 to 18 Cr this year. The love for our product is clearly shown by the reviews we get from our customer and also seeing a very high % of our repeat clientele.

Now we plan to increase our retail presence so that we are more closer to the customer. Thus looking for a franchise based business model.

Founding Member: 

Keshav Gupta (Indian School of Business, Hyderabad (Co 2014))

Investment Details

Commenced Operations

Operations Commenced On 1958

Franchising / Distribution Commenced On 1958

Franchise Details

Investment INR 30lac - 50lac

Franchise/Brand Fee INR 5000000

Royalty/Commission 50 %

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

- NA -

Franchise Details

Anticipated percentage return on investment 100 %

Likely pay back period of capital for a unit franchise 1-4 Years

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Domestic

Floor area requirement 700 Sq.ft

Training Details

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes

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