Snackburg is a fast-casual burger chain that specializes in creating high-quality, customizable burgers that are made with locally sourced, fresh ingredients. The brand's mission is to provide its customers with a delicious and satisfying meal that can be enjoyed on the go or in a relaxed, comfortable atmosphere.
Target Audience: Snackburg's target audience includes busy professionals, students, and families who are looking for a quick, delicious, and affordable meal. The brand also appeals to health-conscious consumers who want to enjoy a tasty burger without compromising on quality or nutrition.
Brand Personality: Snackburg's brand personality is friendly, approachable, and down-to-earth. The brand values authenticity, simplicity, and innovation, and strives to create a warm and welcoming atmosphere for its customers.
Brand Promise: Snackburg promises to provide its customers with a delicious and satisfying burger experience that is made with fresh, high-quality ingredients. The brand also promises to offer a customizable menu that allows customers to create their own unique burger creations that cater to their specific tastes and preferences.
Brand Voice: Snackburg's brand voice is casual, friendly, and informative. The brand communicates with its customers in a clear and concise manner, and always strives to be helpful and accommodating.
Brand Visuals: Snackburg's visual identity is bold, modern, and playful. The brand's logo features a stylized burger icon that is simple and easily recognizable. The brand's colour palette is bright and vibrant, with shades of Blue, yellow, and orange that evoke feelings of warmth, energy, and freshness. The brand's signage, packaging, and advertising all feature mouth-watering images of its delicious burgers and other menu items.
Competitive Advantage: Snackburg's competitive advantage lies in its commitment to using fresh, locally sourced ingredients to create its burgers. The brand also offers a customizable menu that allows customers to create their own unique burger creations, which sets it apart from other fast-casual burger chains. Additionally, Snackburg's focus on quality and innovation helps to differentiate it from other burger brands in the market.
Operations Commenced On 2022
Franchise Commenced On 2023
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 50000
Royalty/Commission 3 %
Anticipated percentage return on investment 54 %
Likely pay back period of capital for a Unit Franchise 1-6 Months
Other investment requirements No
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West Bengal, Odisha
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Bihar, Jharkhand
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Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 350 Sq.ft
Preferred location of unit franchise outlet Busy Street, Market Area,Junction Area, Malls
Detailed operating manuals for franchisees Yes
Franchisee training location Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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