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Saurashtra Gathiya Rath: A Journey of Taste, Tradition & Transformation
Welcome to Saurashtra Gathiya Rath — where the flavors of Gujarat’s Saurashtra region meet culinary innovation, community empowerment, and the passion of a visionary. We invite you to indulge in a world of culinary excellence as we take you on a gastronomic adventure through our vibrant food concepts, where every bite tells a story, every spice sings with culture, and every plate is a celebration of heritage.
At the heart of this enterprise is not just a desire to serve good food — but a mission to preserve, innovate, and empower. Our founder, a passionate innovator and cook at heart, envisioned a platform where traditional food could be respected, modernized, and shared with the world, all while empowering people with the skills and knowledge they need to thrive.
This is the story — and the future — of Saurashtra Gathiya Rath.
The Origin: Saurashtra — A Culinary Legacy
The Saurashtra region is a melting pot of flavors, spices, and ancient culinary customs. From the streets of Rajkot to the lanes of Jamnagar, the region’s snacks, farsans, and meals carry a flavor profile that is unique, bold, comforting, and deeply nostalgic. Of all the delicacies that define this region, one stands tall — the beloved Gathiya.
Gathiya, a crunchy and spiced gram flour snack, is more than just food. It’s a part of the Saurashtrian identity. Eaten for breakfast with tea, served during festivals, packed into tiffins for long train rides, or laid out in wedding feasts — Gathiya is comfort, culture, and crunch in every bite.
Saurashtra Gathiya Rath was born from the desire to take this humble snack and elevate it, to let it travel from roadside stalls to curated restaurants, from local bazaars to national shelves — while still preserving the spirit of its origin.
Our Vision: From Tradition to Transformation
We are not just here to sell Gathiya or serve Saurashtrian food — we’re here to build a movement. One that:
Our founder’s personal passion for cooking and innovation forms the soul of this venture. With every product, outlet, and initiative, we strive to create excellence, nurture talent, and celebrate India’s culinary richness.
The Brand: What is Saurashtra Gathiya Rath?
Saurashtra Gathiya Rath is a multi-format culinary venture dedicated to authentic Saurashtrian snacks, meals, and sweets, reimagined for the modern Indian and global customer.
We operate through:
Flagship Restaurants
A vibrant and immersive dining experience where customers can explore authentic Saurashtrian thalis, farsans, and festival foods in a sit-down, family-friendly setting. Our décor reflects Gujarati art, folk music, and traditional kitchen tools.
Food Trucks & Mobile “Raths”
The heart of our brand – these mobile food units, styled as traditional Raths (chariots), travel across cities bringing fresh, hot Gathiya and snacks to urban centers, college campuses, festivals, and tourist hotspots. Affordable, accessible, and full of character.
Packaged Products
A growing line of retail-ready snacks, including:
These are available in our stores and online.
Skill Development Centers
We’re building centers across to train local youth and women in cooking, hospitality, and entrepreneurship — equipping them with the tools to join or launch within the food ecosystem.
The Culinary Experience: More Than Just Gathiya
While Gathiya is our hero product, our culinary journey is far broader. Our menu is a rich tapestry of Saurashtra’s full flavor palette, including:
Why We Stand Out
In a market flooded with generic snack brands and superficial fusion concepts, Saurashtra Gathiya Rath offers something rare and real:
Authenticity
Our recipes are handed down across generations, perfected by local cooks, and made in small batches for quality and flavor.
Accessibility
Through our “Rath” model and affordable pricing, we serve everyone — from working professionals to students, from early risers to late-night snackers.
Innovation
We reimagine tradition — like Gathiya Wraps, Fafda Tacos, or Handvo Burgers — without losing cultural essence.
Empowerment-Driven
We invest in our people. From training first-time cooks to mentoring young entrepreneurs, we’re creating not just jobs — but livelihoods.
Sustainability
Our trucks run on clean energy where possible. We use eco-friendly packaging, partner with local farmers, and aim to be a zero-waste kitchen brand.
Empowering Through Food
Our founder believes: “Food should not only feed bodies, but also futures.” That’s why Saurashtra Gathiya Rath is committed to empowerment as deeply as it is to flavor.
When you dine at or invest in Saurashtra Gathiya Rath, you’re not just consuming — you’re contributing to social upliftment and economic change.
Growth, Expansion & The Road Ahead
We’re ready to grow — and we’re inviting partners, franchisees, investors, and collaborators to join us as we expand our reach. Cooking school & Saurashtra Food Museum in Rajkot
Franchise Opportunities: Bring a Rath to Your City
We are now opening our doors to franchise partners who share our love for food, culture, and enterprise. If you’re looking to start a profitable food business with strong operational support, this is your chance.
Operations Commenced On 2007
Franchise Commenced On 2022
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 1200 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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