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Sarangi - The Kanjivaram Sari Store Bringing Kanchipuram’s Bridal Silk Sarees to the World
Sarangi is a prestigious brand known for offering exquisite bridal silk sarees that blend the rich heritage of traditional handloom weaving with the contemporary needs of modern brides. Established with a clear vision of showcasing the finest Kanchipuram silk sarees to a global audience, Sarangi works closely with master weavers in the renowned weaving town of Kanchipuram, Tamil Nadu. The brand’s sarees are crafted with the finest silk, meticulous attention to detail, and intricate weaving techniques that have been passed down through generations.
What sets Sarangi apart is its ability to offer these timeless works of art in a modern, accessible way. The brand is committed to making premium bridal silk sarees available to women who seek authenticity, elegance, and luxury for their special occasions. Sarangi's bridal collection is curated to ensure that every bride finds the perfect saree to mark one of the most important events of her life, offering both traditional designs as well as contemporary interpretations of the classic Kanchipuram silk.
The heart of Sarangi’s success lies in its partnership with skilled master weavers in Kanchipuram. The town is known worldwide for its exceptional silk weaving traditions, where skilled artisans create unique and breathtaking bridal sarees. Each saree is woven by hand with meticulous care, using the finest quality silk threads and gold zari work. The weaving process involves multiple stages, including the preparation of the silk yarn, dyeing, and intricate handloom weaving that can take days, even weeks, to complete.
Sarangi’s collections are a testament to this tradition, with each saree reflecting the timeless beauty and craftsmanship of Kanchipuram. The brand also caters to a wide range of customers by offering both classic and contemporary designs, ensuring that brides can find the perfect attire for their special day. Whether it’s a traditional wedding or a more modern celebration, Sarangi’s diverse collection is designed to complement the unique preferences and styles of every bride.
One of the key elements that has helped Sarangi establish a loyal customer base is the brand’s commitment to customer satisfaction. Brides who have chosen Sarangi for their special occasion have consistently praised the brand for its high-quality products and exceptional service.
A delighted customer shared:
"I wore this beautiful sari for my friend’s son’s wedding in California. The texture and weave were gorgeous, and the sari draped beautifully on me. I felt good inside out."
Another customer mentioned:
"It was a pleasure shopping at Sarangi. The staff were extremely helpful, and I felt so comfortable choosing my wedding saree from their amazing collection."
Other customers have also expressed their satisfaction, saying:
“I received many compliments when I wore it to a function recently. Hope to purchase more quality handloom silk saris from Sarangi.”
“The best collection of Kanchivaram sarees comes from Sarangi.”
These testimonials reflect the brand’s ability to meet the needs of its customers, offering not just a beautiful product but also an enriching shopping experience. The attention to detail, the quality of the sarees, and the professional service have made Sarangi a trusted name in bridal fashion.
Sarangi’s bridal collection has not gone unnoticed in the media, with several fashion and wedding portals recommending the brand for brides-to-be. For example, thegorgeousbride.com, a well-known bridal fashion blog, says:
"We are on constant lookout for perfect wedding wear, and look what we found for you – Sarangi… Their bridal collection is beautiful and super gorgeous."
This recognition from trusted bridal resources speaks volumes about Sarangi’s ability to create bridal sarees that resonate with brides who are looking for something special. Sarangi’s commitment to offering high-end, handcrafted silk sarees has positioned it as a premier destination for brides looking for the ultimate in luxury, quality, and style.
Sarangi is now looking to expand its reach by offering franchise opportunities to entrepreneurs who are passionate about fashion, quality, and customer service. As a Sarangi franchisee, you will be part of a growing brand that is reshaping the bridal fashion landscape with its exclusive collections of Kanchipuram silk sarees. This franchise opportunity is ideal for individuals looking to invest in a business that combines tradition with contemporary retailing and offers high-end fashion to customers who value luxury and authenticity.
Access to a Proven Brand and Established Product Line: Sarangi’s collection is one of the finest in the bridal wear segment, particularly in the Kanchipuram silk saree category. The brand has established a strong reputation for quality and craftsmanship, making it a popular choice among brides. As a franchisee, you’ll benefit from being part of an established brand with a loyal customer base, as well as a product line that is in high demand.
Omni-Channel Retail Experience: Sarangi embraces the power of omni-channel commerce, ensuring that its products are available both online and in-store. As a franchisee, you will gain access to the brand’s e-commerce platform, allowing you to serve customers both through a physical retail store and an online presence. This modern approach to retailing gives you the ability to reach a broader audience, maximizing sales opportunities.
Comprehensive Training and Support: Sarangi offers franchisees complete support to help them succeed in the fashion retail business. From the initial setup to day-to-day operations, you’ll receive thorough training in all aspects of running a retail store. This includes product knowledge, store operations, customer service, sales strategies, inventory management, and more. You’ll also receive ongoing marketing and promotional support to help drive traffic and increase sales.
Marketing and Product Support: As a franchisee, you will benefit from Sarangi’s marketing efforts and expert guidance. The brand provides comprehensive marketing support, including promotional materials, advertising content, and access to digital marketing campaigns. Sarangi’s team works closely with franchisees to create localized marketing strategies that resonate with the target audience in your city, helping to build brand awareness and increase foot traffic.
A Women-Friendly Business: Sarangi’s business model is designed to be inclusive and empowering for all, especially women. The fashion industry, particularly bridal wear, is driven by the needs and desires of women, and Sarangi’s franchise opportunity offers a business model that is ideal for women entrepreneurs. Whether you’re a first-time business owner or an experienced retailer, Sarangi provides the resources and support needed to succeed in this exciting and lucrative industry.
Flexible Investment and Growth Potential: Sarangi’s franchise model is adaptable, with investment opportunities that cater to a variety of business owners. From first-time entrepreneurs to experienced business leaders, the franchise offers a scalable model that can grow with you. The potential for expansion and increased profitability is significant, particularly as Sarangi’s brand recognition continues to grow.
Joining Sarangi as a franchisee offers you the opportunity to be part of a brand that is revolutionizing bridal wear in India. With our exclusive collection of Kanchipuram bridal sarees, a robust omni-channel retail strategy, and a dedicated support team, you will be well-equipped to succeed in the high-end fashion market.
Whether you're passionate about fashion, driven by an entrepreneurial spirit, or seeking a business with a strong brand and profitable growth potential, Sarangi offers the perfect platform to make your mark in the world of bridal fashion.
Operations Commenced On 2008
Franchise Commenced On 2018
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 500000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana
- NA -
Gujarat, Maharashtra
- NA -
Chandigarh, Pondicherry
Type of property required for this franchise opportunity Commercial
Floor area requirement 1800 - 3000 Sq.ft
Preferred location of unit franchise outlet Main road with 3-4 car parking and visibility
Detailed operating manuals for franchisees Yes
Franchisee training location Chennai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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