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Rollex Coffee: A Journey of Heritage, Taste, and Entrepreneurial Excellence
Dav and Mel Hospitality Pvt. Ltd. presents a unique business opportunity through its newest venture, Rollex Coffee. Known for the success of popular food brands such as Mad Fries, We Chai, We Crunch, and Milky Ma, the company has demonstrated a strong vision for innovation and quality in the food and beverage industry. Rollex Coffee is a natural extension of this legacy—an inviting space where every cup is a tribute to rich coffee traditions, especially the beloved culture of South Indian filter coffee.
Designed to bridge tradition with modern business convenience, Rollex Coffee is more than just a coffee outlet. It is a celebration of flavor, a symbol of heritage, and a profitable franchise model that empowers entrepreneurs to succeed with minimal operational burden.
Celebrating Coffee Culture
At the heart of Rollex Coffee lies a deep respect for South Indian filter coffee, often referred to as "Kaapi." This style of coffee, deeply rooted in tradition, is revered not just for its robust and aromatic profile, but also for its cultural significance. Prepared using a unique blend of roasted coffee beans and chicory, and served with frothy milk in steel tumblers and dabara sets, South Indian filter coffee is an experience that connects generations.
Rollex Coffee embraces this tradition while infusing a modern twist, presenting a balanced identity that appeals to traditional coffee lovers as well as modern-day consumers looking for premium, handcrafted beverages. The result is a product that is both nostalgic and novel, familiar yet fresh.
A Business Model Tailored for Success
What sets Rollex Coffee apart is not just its distinctive product but also a business model engineered for operational simplicity, high profitability, and rapid returns. The model has been developed with the clear objective of reducing entry barriers for new entrepreneurs and optimizing the journey toward profitability.
Here are the core reasons why Rollex Coffee is the right franchise choice for aspiring entrepreneurs:
One of the most compelling aspects of the Rollex Coffee business model is the zero royalty structure. Traditional franchising often involves recurring royalty payments that can erode monthly profits and limit scalability. Rollex Coffee eliminates this obligation entirely, allowing franchisees to retain full control over their earnings. This fosters better financial independence and enables faster growth without the pressure of sharing a percentage of revenue.
Rollex Coffee is designed to be affordable and accessible. Unlike conventional café models that require heavy capital expenditure on kitchen equipment, décor, staffing, and ongoing royalty, this concept keeps costs low by simplifying operations and infrastructure. Entrepreneurs can set up a Rollex Coffee outlet with minimal financial input, making it ideal for first-time investors, small business owners, or those looking to diversify their portfolio.
Coffee, by nature, offers excellent profit margins, and Rollex Coffee has strategically maximized this potential. By using streamlined supply chains, pre-optimized menus, and efficient staff training systems, the business operates with profit margins exceeding 50%. These margins are not just theoretical; they are achievable, thanks to the low operational costs and the high value of each product served.
One of the rare but highly attractive promises of the Rollex Coffee model is the ability to reach operational breakeven from the very first month. This is a significant advantage, especially in the food and beverage industry where recovery of initial investment often takes months, if not years. With a lean setup, a proven menu, and strong brand support, new outlets can start earning profits almost immediately.
A major challenge in food ventures is the dependency on skilled chefs or cooks. This dependency can lead to operational inconsistencies and higher labor costs. Rollex Coffee eliminates this need by offering a pre-standardized menu and a process-driven model where beverages can be prepared easily by anyone with basic training. This ensures product consistency, reduces staff-related costs, and enhances business continuity.
Rollex Coffee operates on a Standard Operating Procedure (SOP) based menu, ensuring that each product is prepared with the same taste, quality, and hygiene—regardless of location or staff experience. This SOP-driven approach enhances the customer experience, minimizes operational risk, and makes training new staff straightforward. It also helps maintain brand consistency, which is crucial for scaling the business.
You don’t need a team of experts to run a Rollex Coffee outlet. The SOP-driven operations allow business owners to hire staff with minimal or even zero prior experience in the food industry. This further reduces labor costs and widens the potential hiring pool. Since operations are simple and well-documented, new employees can quickly become proficient, contributing effectively from day one.
Understanding that every location has its own challenges, Rollex Coffee offers on-site training for staff. This includes everything from drink preparation and hygiene practices to customer service and equipment handling. Training is conducted in the actual working environment, ensuring that employees are comfortable and competent in their roles. This not only reduces the learning curve but also boosts operational efficiency.
Rollex Coffee is designed as a hassle-free business. With no cooking, minimal equipment, easy-to-follow recipes, and straightforward staffing needs, franchisees can focus more on growth and customer engagement rather than daily operational headaches. This makes it an attractive option for those who want to run a business without being bogged down by the complexities often associated with the food and beverage industry.
A Modern Brand with Traditional Roots
Rollex Coffee successfully balances tradition and innovation. While it pays homage to the deeply rooted heritage of South Indian coffee culture, it also aligns with modern consumer preferences. The outlet design, branding, and menu presentation are contemporary, appealing to a wide demographic—from students and professionals to families and tourists.
Moreover, the brand's connection to previously successful ventures like Mad Fries and We Chai assures franchisees of its credibility and commitment to excellence. The same principles of high-quality ingredients, consistent preparation, and memorable customer service apply to Rollex Coffee, creating a brand that customers will return to time and again.
Your Opportunity Awaits
Rollex Coffee is not just a business; it is a movement—a chance to be part of a brand that honors tradition while embracing the future. For entrepreneurs seeking a low-risk, high-return venture, this franchise model is a golden opportunity. With no royalty fees, low startup costs, high margins, and easy operations, Rollex Coffee offers a chance to build a rewarding business with lasting impact.
By choosing Rollex Coffee, you're not only entering a lucrative industry but also becoming a part of a larger narrative that celebrates flavor, culture, and entrepreneurship. Whether you're a seasoned business owner or a newcomer exploring your first venture, this model equips you with everything you need to succeed—from training and support to branding and innovation.
Every cup tells a story. Let yours begin with Rollex Coffee.
Operations Commenced On 2024
Franchise Commenced On 2024
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 190000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 6-8 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 150 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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