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Rentiyo stands as a revolutionary concept store in India, uniquely positioned at the intersection of modern fashion and traditional craftsmanship. As the only retail establishment dedicated exclusively to modern and contemporary Khadi clothing and village industry crafts, Rentiyo has carved a niche in the Indian retail landscape. By offering an unparalleled blend of innovation and tradition, Rentiyo is not only revitalizing Khadi but also providing a platform for village industries to flourish.
Proven Successful Model
The Rentiyo Experience Center represents a proven successful model in retail, reflecting a combination of strategic planning, effective execution, and deep understanding of market dynamics. This model has been meticulously designed to ensure that franchisees benefit from a well-established, lucrative business with minimal risk. The success of the Rentiyo Experience Center underscores the robustness and potential of expanding this unique retail concept through a Franchisee Owned, Company-operated (FOCO) model.
Unparalleled Catalogue and Product Launches
A cornerstone of Rentiyo’s success is its extensive catalogue, which features over 250 unique styles. This diverse range of offerings ensures that customers are presented with a wide array of choices, catering to various tastes and preferences. Furthermore, Rentiyo’s commitment to innovation is demonstrated through its monthly new product launches. By consistently introducing fresh designs and collections, Rentiyo keeps the shopping experience exciting and dynamic, encouraging repeat visits and sustained customer engagement.
100% Price Parity and Channel Integrity
In an era where online and offline retail often compete for customer loyalty, Rentiyo has taken a strategic approach to ensure 100% price parity between its physical stores and online platforms. This commitment to price consistency eliminates channel conflict and reinforces trust with customers. Shoppers can confidently make purchases at Rentiyo, knowing they are receiving the best possible price, regardless of their chosen shopping method. This strategy not only drives sales but also enhances customer satisfaction and brand loyalty.
Low Investment and Quick Returns
One of the most compelling aspects of the Rentiyo franchise model is the low initial investment required. With an approximate investment of 15-25 Lakhs for a 1000 square feet store, potential franchisees can enter the market with a relatively modest financial commitment. This accessibility makes the Rentiyo franchise an attractive option for investors looking for high-growth potential with manageable risk.
Additionally, the franchise model is designed for quick returns. Franchisees can expect a short payback period, with breakeven typically achievable within the first year of operation. This rapid financial recovery is a testament to the efficacy of the Rentiyo business model and its alignment with market demand.
Zero Inventory Carrying
A significant advantage of the Rentiyo franchise model is the zero inventory carrying policy. This innovative approach alleviates one of the most substantial challenges in retail—inventory management. By eliminating the need for franchisees to hold large amounts of stock, Rentiyo reduces overhead costs and minimizes the risk of unsold inventory. This streamlined inventory model not only simplifies operations but also enhances cash flow and profitability for franchisees.
Extensive Brand Support
Rentiyo’s commitment to its franchisees is reflected in the extensive brand support provided. This support encompasses several critical areas:
Brand-Led Marketing Promotions: Franchisees benefit from coordinated marketing efforts led by Rentiyo’s central team. These promotions are designed to build brand awareness, attract customers, and drive sales. By leveraging the strength of a well-recognized brand, franchisees gain access to high-impact marketing campaigns and promotional strategies that might be beyond their individual capabilities.
Staff Training and Recruitment Assistance: Rentiyo understands the importance of a well-trained and motivated team in delivering exceptional customer experiences. To this end, the company provides comprehensive training programs for staff, covering all aspects of store operations, customer service, and product knowledge. Additionally, Rentiyo assists with recruitment to ensure that franchisees have access to skilled and capable personnel.
Order Fulfillment and After-Sales Support: Efficient order fulfillment and robust after-sales support are integral to maintaining customer satisfaction and fostering brand loyalty. Rentiyo’s centralized systems manage order fulfillment, ensuring that franchisees receive timely and accurate deliveries. Post-purchase support is also a key component of the Rentiyo service offering, addressing any issues or concerns that customers may have and ensuring a positive shopping experience.
Expansion Plans
The success of the Rentiyo Experience Center has paved the way for ambitious expansion plans. The company aims to scale its unique retail concept through the Franchisee Owned, Company-operated model, increasing its footprint across India. By partnering with franchisees, Rentiyo seeks to bring its modern Khadi and village industry crafts to new markets, fostering greater appreciation for traditional craftsmanship while capitalizing on contemporary fashion trends.
Operations Commenced On 2016
Franchise Commenced On 2021
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 30 %
State Wise
Investment INR 10lakh - 20lakh
Master/Brand Fee INR 250000
Royalty/Commission 30 %
City Wise
Investment INR 10lakh - 20lakh
Master/Brand Fee INR 250000
Royalty/Commission 30 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 11-11 Months
Other investment requirements 2000000
Delhi
Kerala, Karnataka, Tamil Nadu
West Bengal, Sikkim
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh
Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 800 - 1500 Sq.ft
Preferred location of unit franchise outlet high-street, mall
Franchisee training location mumbai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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