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Our journey began in December 2018 with the launch of Rasta Street Café's first food cart. Initially, our offerings were modest, focusing on a limited menu of beverages and fast food. Despite its simplicity, our food cart quickly carved out a niche for itself, with our hot chocolate becoming a standout favorite among our early patrons.
At the outset, our food cart was a small yet dynamic venture. The focus was clear: deliver high-quality hot chocolate alongside a selection of fast food items. This combination allowed us to test our concept and build a foundation of loyal customers. The success of our hot chocolate, in particular, set us apart and became a defining element of our brand.
As we continued to operate, it became evident that our customers were eager for more diverse culinary options. Through feedback and observation, we learned that there was a growing demand for Mexican and Italian cuisine. This realization was a turning point for us.
To meet these new customer expectations, we decided to expand our menu to include a select range of Mexican and Italian dishes. We approached this addition carefully, starting with a limited number of items to maintain the high quality of our offerings while exploring these new culinary territories. The response to this menu expansion was overwhelmingly positive, and it marked a significant milestone in our growth.
The positive reception to our expanded menu provided the momentum we needed to take the next big step: transitioning from a food cart to opening our very first café. This transition allowed us to enhance our brand presence and offer a more comprehensive dining experience.
Our café became a new hub where customers could enjoy a wider variety of dishes in a comfortable, welcoming environment. The shift from a food cart to a café was not just about physical space but also about creating a more immersive and engaging culinary experience. With this new setting, we were able to offer our customers an inviting place to savor their meals, socialize, and enjoy the ambiance.
With the successful launch of our café, our vision for Rasta Street Café has evolved. We are committed to becoming an inspirational food venture that stands out in the culinary landscape. Our goal is to create more than just a place to eat; we aim to provide an experience that resonates with our customers and reflects our passion for food and service.
Core Elements of Our Vision:
Innovation and Quality: At Rasta Street Café, innovation is at the heart of everything we do. We continuously seek to enhance our menu and improve our offerings, staying ahead of culinary trends and incorporating customer feedback. Our focus is on delivering exceptional quality and an ever-evolving menu that excites and delights.
Customer-Centric Approach: We place our customers at the center of our operations. Our goal is to create a welcoming and engaging environment where every guest feels valued. By understanding and responding to our customers’ needs, we strive to provide an experience that goes beyond their expectations.
Community Engagement: We believe in the power of community and aim to play an active role in our local area. Through participating in local events, supporting community initiatives, and fostering connections, we seek to build a sense of belonging and contribute positively to the community we serve.
Sustainability and Responsibility: As we grow, we are committed to adopting sustainable practices and making responsible choices. This includes sourcing ingredients thoughtfully, reducing waste, and implementing eco-friendly practices. Our goal is to operate in a way that respects both our customers and the environment.
Creating Memorable Experiences: Beyond just serving food, we aim to create memorable experiences for our customers. Whether it’s through unique menu items, special events, or a distinctive café atmosphere, we want every visit to Rasta Street Café to be a special occasion.
As we continue to grow and evolve, our focus remains on staying true to our vision while adapting to new opportunities and challenges. We are excited about the future and committed to making Rasta Street Café an inspiring destination for food lovers.
Our journey from a food cart to a thriving café is a testament to our dedication and passion. We look forward to continuing this journey, driven by our commitment to quality, innovation, and customer satisfaction. With every step, we aim to inspire, delight, and create lasting memories for our customers.
Operations Commenced On 2018
Franchise Commenced On 2021
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 250000
Royalty/Commission 4 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location SURAT
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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