Rasam is a standout pure-vegetarian South Indian restaurant that has captivated guests with its genuine flavors, carefully crafted ambiance, and pocket-friendly dining experience. Located in a sleek and simple setting, Rasam boasts a welcoming 60-seat capacity, with its interior designed to reflect a subtle blend of modern aesthetics and traditional South Indian charm. The restaurant features a cream-toned marble floor, soft yellow-textured walls, and broad glass windows that flood the space with natural light. This inviting design is complemented by smooth, polished wooden tables that add a contemporary edge, while authentic wooden artifacts and idols lend a cultural touch that enhances its South Indian identity.
Rasam’s menu is curated to offer a true taste of South India, with dishes that are both low in calories and light on the pocket. Diners can indulge in a range of beloved South Indian staples, including crispy Dosas, fluffy Idlis, savory Vadas, and flavorful Uttappams. For those seeking something extra special, Rasam presents an array of signature items such as its famous hot and spicy Rasam, the indulgent Mysore Dosa, the comforting Pongal, and the sweet, rich Payasam. Each dish embodies the rich flavors and time-honored culinary techniques that define South Indian cuisine.
The secret to Rasam’s widely acclaimed taste lies in the skill and passion of its culinary team, which is composed of experienced chefs hailing from South India. These chefs bring a wealth of regional expertise, carefully crafting a comfort menu that appeals to both traditionalists and new diners alike. By sourcing fresh ingredients and using authentic spices, they ensure each dish provides a genuine taste experience, embodying the flavors of South India with every bite.
Rasam’s dedication to quality, authenticity, and customer satisfaction has not gone unnoticed; in 2019, the restaurant was honored with the Times Hospitality Icon Popular South Indian Restaurant award. This accolade is a testament to Rasam’s position as a beloved dining destination, celebrated for its exceptional food and consistent quality. Ideal for aficionados of South Indian cuisine and newcomers alike, Rasam continues to uphold its reputation as a go-to spot for those in search of an authentic and memorable culinary experience.
Expanding Rasam through a franchise model could be a compelling opportunity, especially for those interested in bringing authentic South Indian cuisine to broader audiences. With its well-defined brand identity, award-winning reputation, and established menu, Rasam is well-positioned to attract franchisees who value quality, tradition, and the booming demand for authentic vegetarian options. Here’s an outline of what a Rasam franchise could look like:
Operations Commenced On 2020
Franchise Commenced On 2021
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 400000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 49 %
Likely pay back period of capital for a Unit Franchise 2-2 Years
Other investment requirements 00
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 150 - 1500 Sq.ft
Preferred location of unit franchise outlet PAN
Detailed operating manuals for franchisees Yes
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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