Zing’s key brand – ‘Rang de Basanti Dhaba’ is the biggest North Indian food brand in East India by volume. Rang de Basanti Dhaba is a modern take on the traditional concept of dhabas. The aim was to recreate the highway dhabas in the vicinity of the city by taking out the shortcomings faced in a highway Dhaba and retaining the positives- taste, and affordability. The kitchens at Rang de Basanti Dhaba are modern and hygienic. ‘Basanti Delivers’ is a cloud kitchen that delivers food from Rang De Basanti Dhaba.
‘Rang De Basanti Urban Dhaba’ offers food that retains the spirit of the classic dhaba in terms of taste, but there is a twist that comes with every item on the menu, or for that matter, every corner of the wall.
Zing is an F&B company. The company owns and operates a bouquet of brands, including Rang De Basanti Dhaba (RDBD), which is the biggest North Indian brand in East India by volume, and the newly launched Asia! Asia! Asia!, which aims to bring the best of Asian streets under one roof.
Operations Commenced On 2011
Franchise Commenced On 2019
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 700000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 43 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements 00
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 1200 Sq.ft
Preferred location of unit franchise outlet PAN
Detailed operating manuals for franchisees Yes
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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