PRISMA, as the brand conveys, is a reflection of Brightness and Happiness. So, Brand PRISMA goes with the tagline "Happiness Designed". Initially commissioned as an Export-Oriented Unit in 1996 in Tamil Nadu, the Company’s young Founder Mr.R. Gopalakrishnan saw great potential in the domestic market too and launched its ladies wear brand, PRISMA in 2012.
Brand PRISMA acquired a name for its unique quality while quickly capturing the highest market share in branded women’s leggings and jeggings in its geographies of operations. PRISMA leggings are finely crafted from fabric made in-house by using Aditya Birla’s LIVA yarn of high quality.
Operations Commenced On 2010
Franchise Commenced On 2017
Investment INR 20lac - 30lac
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 80 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 600 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
How long is the franchise term for? 4 Years
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