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Primecuts: A Cut Above in Fresh Meats, Seafood & Gourmet Essentials
In today’s fast-paced world, where quality is often compromised for convenience, discerning consumers are looking for food sources they can trust—sources that offer not only convenience but also uncompromising quality, hygiene, and freshness. Primecuts is that trusted name. Born out of a desire to redefine how people shop for meat and seafood, Primecuts has rapidly earned a reputation as a premium provider of fresh, high-quality meats, seafood, and gourmet products. Whether you're a professional chef, a passionate home cook, or someone simply looking for a healthy protein source for your family, Primecuts ensures you get nothing but the best—delivered fresh and on time, straight to your kitchen.
Our Story: The Origins of Primecuts
Primecuts began with a simple yet ambitious idea: to bridge the gap between the traditional butcher shop and the modern gourmet store. The founders, all with deep-rooted backgrounds in food processing, hospitality, and supply chain management, recognized the challenges that consumers faced They envisioned a place where freshness, quality, and variety were not luxuries, but the standard. With this in mind, Primecuts was launched—an integrated platform combining expert meat and seafood sourcing with customer-friendly retail and delivery operations.
The Primecuts Promise
At the heart of Primecuts lies a clear and unwavering commitment to quality, freshness, variety, and customer convenience. We believe that what you feed your family should be fresh, traceable, hygienically handled, and ethically sourced. Our entire business model revolves around this belief.
What Sets Primecuts Apart
Freshness Guaranteed – Our supply chain is optimized to minimize time from source to table. Unmatched Quality Control – Every cut is rigorously inspected, trimmed, and packaged to perfection. Wide Variety – From premium chicken and mutton to prawns, lobsters, exotic fish, and gourmet ready-to-cook meals. Hygiene and Safety – Stringent hygiene standards at every touchpoint—from processing to packaging to delivery. Convenience at Your Fingertips – Order through our app or website and get doorstep delivery in a few hours.
Our Product Range
Primecuts is not just a meat and seafood retailer—it’s a curated experience for food lovers. Our offerings span across multiple categories, designed to meet every culinary need:
Fresh Chicken
We offer a variety of chicken products Our chickens are sourced from trusted farms, free from growth hormones and antibiotics, ensuring lean, tender meat every time.
Premium Mutton
Our mutton range features All our mutton is sourced from certified farms and slaughtered using ethical practices. We ensure a soft texture and clean taste with zero unpleasant odor.
Seafood & Fish
Primecuts is especially renowned for its seafood offerings. Our seafood is fresh-caught or sustainably farmed and handled with utmost care Every catch is immediately iced and delivered to our processing units where it’s cleaned, descaled, de-veined, and portioned as per customer preferences.
Gourmet & Ready-to-Cook Range
Catering to the urban lifestyle, we also offer an expanding gourmet section Kebabs and tikkas Burger patties and sausages Meatballs and cutlets Continental marinades and spice rubs These products are made fresh and preservative-free, offering quick meal solutions without compromising on flavor or quality.
Sourcing & Supply Chain
Behind our superior offerings is a robust and ethical sourcing network. Primecuts has built long-standing relationships with local farmers, fisherfolk, and certified suppliers to ensure that our products are: Our cold chain logistics ensure that freshness is never compromised. From sourcing hubs to processing centers and delivery vans, the cold storage chain is unbroken, maintaining the meat’s ideal temperature at all times.
Processing & Packaging
Our state-of-the-art processing units adhere to international safety and hygiene protocols such as HACCP (Hazard Analysis & Critical Control Point) FSSAI-certified kitchens UV-sanitized equipment and stainless-steel surfaces Contactless cutting and cleaning systems Every cut is vacuum sealed or packed in eco-friendly, leak-proof trays using modified atmosphere packaging (MAP) to extend shelf life without preservatives.
Customer Experience: Where Technology Meets Tradition
We understand that modern consumers value both efficiency and experience. At Primecuts, we blend the personal touch of a traditional butcher with the ease of digital technology.
Online Ordering Platform
Our website and mobile app feature Intuitive navigation and product filtering Real-time inventory updates Detailed product descriptions and cooking tips Order customization (cut type, portion size, etc.) Live delivery tracking and support
Subscription Plans
Regular customers can subscribe to weekly or monthly delivery plans—ideal for busy families or fitness enthusiasts requiring consistent protein intake.
Loyalty & Rewards
Frequent buyers earn PrimePoints that can be redeemed for discounts or free products, making every purchase more rewarding.
Personalized Service
Our customer service team is always on hand to answer product queries, assist with custom orders, and resolve issues swiftly.
Sustainability & Social Responsibility
Primecuts is deeply committed to operating in a manner that is sustainable and socially responsible. Sustainable Fishing & Farming: We partner with fisheries that use ethical catch methods and poultry farms that prioritize animal welfare. Minimal Waste: By offering pre-portioned cuts and efficient packaging, we help reduce food waste. Eco-Friendly Packaging: We are transitioning to biodegradable trays and recyclable packaging materials. Community Initiatives: We support local producers and regularly donate protein products to food banks and shelters. In addition to retail, Primecuts also supplies to Restaurants & hotels Cloud kitchens & caterers Cafeterias & corporate canteens We offer tailored B2B plans with consistent supply, custom cuts, volume pricing, and strict adherence to service-level agreements (SLAs).
Expansion & Future Plans
With growing demand and positive customer feedback, Primecuts is now poised for regional and national expansion. Our future roadmap includes Opening experience stores and express counters in residential areas Launching exclusive gourmet product lines under the Primecuts label Partnering with health food brands for custom high-protein offerings Creating a line of pet-friendly meats and treats Expanding into Tier-II and Tier-III cities through franchise and dark kitchen models Technology will continue to drive innovation in user experience, logistics, and personalization, allowing Primecuts to scale while staying rooted in its quality-first philosophy. Primecuts is more than just a meat and seafood retailer—it’s a brand built on trust, quality, and convenience. By ensuring fresh, hygienic, and responsibly sourced products, we’ve become the go-to destination for customers who won’t compromise on what goes on their plate. As India’s appetite for quality protein and gourmet experiences continues to grow, Primecuts stands ready to meet that demand—one fresh cut at a time. Primecuts: Where Freshness Meets Trust, and Taste Begins with Quality.
Operations Commenced On 2016
Franchise Commenced On 2024
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 700 - 1000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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