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Skills / Personality Development

Penkraft

  • Area Req
    400 Sq.ft
  • Investment Range
    INR 50 K - 2 Lac
  • Franchise Outlets
    Less than 10
Business Details

About Us:

The Beginning

With a 20+ years domain experience in art, edutainment and education, Pallavi founded Penkraft in 2015 at Thane - a woman-pioneered, women-oriented brand to help home-makers set up their own home-based business of conducting children’s classes in Handwriting Improvement, Calligraphy and various Art forms. Establishing the brand’s own Activity Centers run by these trained teachers was the next logical step, and the brand then also expanded into conducting workshops for both, adults and children.

 

The Present

Penkraft is now a brand that conducts courses in Handwriting Improvement, Calligraphy, Abacus and various Craft & Art forms - Madhubani, Mandala, Warli, Gond, Chinese One Stroke Painting, Nail Art, Mural Art, at pan-India locations. With our mission to inspire, educate, empower & uplift people through our endeavors, we have trained and operationally supported (and continue to support) 100+ home-makers to become Penkraft Certified Teachers in various disciplines.

 

PENKRAFT's concept of 'course in a box' means that everything that a child needs for undergoing a course, be it in art & craft, handwriting improvement, Abacus, or calligraphy, is included in the box. The box thus consists of the course-book, the course schedule, practice books, and equipment such as the calligraphy nibs, pens, pencils, etc for the particular course.

 

Thus, all that is needed thereafter is a qualified teacher to conduct the course! We therefore conduct regular & structured courses for 'Training the Trainers' for Art & Craft activities, Handwriting Improvement, Calligraphy & Abacus through our Master Trainers at various locations pan-India and a few places abroad to train teachers and help them establish their classes. Penkraft’s central operations & marketing teams provide complete & comprehensive technical, digital, operational, creative & marketing support to our Penkraft Master Trainers and Penkraft Certified Teachers round the year.

 

The Future

 Today, our trained teachers in various disciplines run their home-based classes and also work at Penkraft Centers in cities & towns of India, and in a few countries abroad too!

Penkraft Centers in different cities are the local community’s hub for children’s edutainment – for learning, leisure, hobbies and fun! These Penkraft Centers are run on a Franchisee-owned, franchisee-operated basis with a 1 to 3 year renewable franchise agreement. The Centers have their own Penkraft-trained teachers and also contractually employ other independent Penkraft Certified Teachers who are residing in the area.

Investment Details

Commenced Operations

Operations Commenced On 2015

Franchising / Distribution Commenced On 2018

Franchise Details
Units

Investment INR 50 K - 2lac

Franchise/Brand Fee INR 100000

Master / Multi Units

Country Wise

Investment INR 50 K - 2lac

Unit/Brand Fee INR 100000

Master/Brand Fee INR 100000

Region Wise

Investment INR 50 K - 2lac

Unit Fee INR 100000

Master Fee INR 100000

State Wise

Investment INR 50 K - 2lac

Unit/Brand Fee INR 100000

Master/Brand Fee INR 100000

City Wise

Investment INR 50 K - 2lac

Unit/Brand Fee INR 100000

Master/Brand Fee INR 100000

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Likely pay back period of capital for a unit franchise 0- Months

Property Details

Type of property required for this franchise opportunity Domestic

Floor area requirement 400 Sq.ft

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location Penkraft Head Office or Franchisee location

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes

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