To get access to over 10000+ Franchise Business Opportunities.
Network with the growing Business Community to get expert interventions to let you learn to Grow & Expand your Business with Franchising.
PAISLEI is a dynamic, omni-channel, hyper-local ethnic fusion wear brand that caters to the evolving needs of fashion-conscious, middle-class Indian women. After 13 years of successful brick-and-mortar operations, with a solid base of 120,000 loyal repeat customers, the brand has evolved to offer a seamless, tech-integrated shopping experience to a much broader audience, making high-quality fashion accessible through both physical and digital platforms.
The brand fills a crucial gap in the market for middle-class women, who are increasingly exposed to global fashion trends but often face limitations when it comes to finding stylish, affordable, and well-fitting options. In many cases, they are forced to settle for low-quality or uninspiring choices from mainstream online or offline retailers. PAISLEI addresses this by offering true designer-style ethnic fusion wear that’s both trendy and functional. With a wide size range (XS-5XL) and a focus on delivering the best fit for all body types, PAISLEI ensures that women of all shapes and sizes can enjoy fashionable, high-quality clothing that boosts their confidence.
PAISLEI’s unique proposition is in providing a “round-the-clock, one-stop-shop” experience where customers can access a diverse range of stylish outfits for every occasion, from casual wear to more formal or festive attire. The brand manages to offer this premium experience at surprisingly affordable price points, making it an attractive option for the middle-class demographic. This combination of unique designs, excellent quality, and sharp pricing has earned PAISLEI a loyal customer base, which continues to expand as the brand moves further into the online space.
As part of its expansion strategy, PAISLEI is now offering franchise opportunities, making it possible for potential partners to tap into the growing demand for ethnic fusion wear. The cost of setting up a franchise unit ranges from Rs. 20 lakh to Rs. 30 lakh, with a franchise/brand fee of Rs. 3 lakh. Franchisees will be required to pay a 35% royalty/commission on sales. Given the brand’s strong customer loyalty and its widespread recognition, PAISLEI expects a return on investment (ROI) of 35% and estimates a payback period of 1-2 years for unit franchises. Franchisees are required to have a floor area of 400 to 1,000 square feet to accommodate the store.
With these attractive terms and a proven business model, PAISLEI presents a promising opportunity for entrepreneurs looking to tap into a thriving market with a well-established and innovative brand.
Operations Commenced On 2009
Franchise Commenced On 2015
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 35 %
Region Wise
Investment INR 20lakh - 30lakh
Unit Fee INR 300000
Commission 35 %
State Wise
Investment INR 20lakh - 30lakh
Unit/Brand Fee INR 300000
Royalty/Commission 35 %
City Wise
Investment INR 20lakh - 30lakh
Unit/Brand Fee INR 300000
Royalty/Commission 35 %
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
- NA -
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
- NA -
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 1000 Sq.ft
Preferred location of unit franchise outlet MALLS / HIGH STREETS
Detailed operating manuals for franchisees Yes
Franchisee training location AT FRANCHISE STORE
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
Thanks for showing your interest in Paislei.
Your contact detail has been shared with the company. requested you to create your investor profile and upgrade to directly contact the brand.
Thanks for showing your interest in Paislei.
But you have already applied for Paislei.
Business Opportunities
Browse By Investment Range
Popular Cities