Founded in 1969, Omtex was born during a pivotal era in Indian retail—when consumers were increasingly looking to international brands for their sportswear and fitness needs. It was a time when the domestic market lacked homegrown brands that could rival global counterparts in terms of quality, design, and innovation. Omtex stepped into this gap with a bold vision and a passionate commitment to excellence.
At the heart of Omtex’s inception was the belief that Indian consumers deserved high-quality, performance-driven, and stylish activewear—crafted locally, priced affordably, and designed for the Indian body and climate. We were determined not just to participate in the market, but to define a new standard. Our journey has always been about more than just apparel—it’s about enabling performance, encouraging healthy lifestyles, and empowering a growing community of fitness and sports enthusiasts.
A Legacy of Passion and Purpose
Our founder, the Late Mr. Jivanbhai Patel, was a visionary far ahead of his time. At a time when data-driven insights and consumer analytics were non-existent, he trusted his instincts, observed cultural shifts, and understood the growing aspiration of Indians to lead more active and health-conscious lives. He took the courageous step of building a brand in a category dominated by international names, with the mission of creating India’s own world-class sportswear label.
This spirit of innovation, risk-taking, and relentless passion continues to drive us today. What began as an entrepreneurial dream has grown into a legacy—one that continues to inspire every generation that carries the torch forward. The next-gen leadership, empowered by modern tools, technology, and global perspectives, remains anchored to the same core values: quality, innovation, affordability, and performance.
What Drives Us
Why are we into this? Because we live and breathe sports. At Omtex, we are athletes, fitness lovers, and wellness advocates ourselves. We understand firsthand the importance of wearing the right gear—whether it’s innerwear, outerwear, or sportswear that enhances performance during an intense workout or a high-stakes match.
Our mission is crystal clear:
“To bring to life activewear that seamlessly blends innovation, comfort, and functionality—to empower every individual to move better, train harder, and feel more confident in their fitness journey.”
We challenge ourselves constantly—pushing the boundaries of fabric technology, design ergonomics, and aesthetic appeal. We craft garments that are not only functional but are also style statements—particularly in cricket, a sport close to our hearts and deeply embedded in Indian culture.
Innovation with Integrity
Over the decades, we’ve infused cutting-edge textile technologies and global design practices into our product development process. From breathable, moisture-wicking fabrics to stretchable fits that move with your body, every Omtex product is engineered to enhance mobility, endurance, and comfort. But we never compromise on integrity—our materials are ethically sourced, and our production methods prioritize sustainability wherever possible.
Our approach is holistic. We not only look at performance but also at recovery, comfort, and aesthetics. Whether it's gym gear, training kits, or cricket jerseys, each garment tells a story of craftsmanship, research, and user-centric design.
Our People, Our Strength
Behind every Omtex product is a dedicated team—driven by values, fuelled by creativity, and committed to excellence. We are proud of our inclusive and passionate work culture, where every individual—be it in design, production, marketing, or customer service—is empowered to contribute meaningfully. Our people are our power, and their commitment ensures that we remain a brand trusted by athletes, fitness communities, and everyday wellness seekers alike.
Looking Ahead
For over five decades, Omtex has evolved with the times while staying true to its roots. Today, we stand as a proud Indian brand that not only competes with global names but often exceeds expectations. The trust we’ve built over generations motivates us to continually raise the bar, explore new innovations, and expand our footprint—locally and globally.
The journey from a dream in 1969 to becoming a household name in Indian sportswear has been one of resilience, reinvention, and relentless pursuit of excellence. And we are just getting started.
Operations Commenced On 1969
Distribution Commenced On 1969
Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
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Distributor | Rs. 50000 - 2lakh | 20% | NIL |
Exclusive territorial rights to a channel partner Yes
Anticipated percentage return on investment 25 %
Likely pay back period of capital for a Channel Partner 1-1 Years
- NA -
- NA -
- NA -
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
- NA -
Type of property required for this dealership opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit dealership outlet Pan India
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 5 Years
Is the term renewable? Yes
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