Oh my Shawarma
Nothing can match the experience of having mouth-watering street food. Billions of people around the world eat street food every day, and the demand for street food is soaring every year. But how can we retain the same experience in an organized setting? A group of three foodies and start-up enthusiasts started Oh My Shawarma with a vision to revolutionize the street food industry by providing a superior street food experience to customers.
The brand was started in 2017 with a small outlet in Chennai, and it quickly gained visibility only through word of mouth. We spent close to 6 months in our central kitchen to come up with our unique recipe. The recipe is a fusion of various cuisines, like Indian, Lebanese, Mexican, and Turkish, that suit our Indian taste buds. On your very first bite, you say, "Oh, my Shawarma."
Currently, we sell 20+ varieties of shawarma, and we do continuous R&D to launch more flavors. We are the first brand to launch different types of shawarma. We focus more on the volume per day per outlet. On average, we sell 300 to 500 shawarma per day per outlet. Hence, our outlets are able to breakeven in less than 9 months.
Currently, the brand has a presence in Chennai and Bangalore. We are looking to expand our operations in India through franchise partners. The outlet could be in the form of a kiosk or a small store. We do not charge any royalty on sales.
Model A: Kiosk type
Area Required: 70 to 100 sq. ft.
Typical locations: building frontage space, supermarkets, malls, food courts, busy streets, airports, and colleges
Items offered: 20+ varieties of Shawarma, fries, and juices
Investment: 7 to 8 lakhs
Model B: QSR with small dining space
Area Required: 150 to 200 sq. ft.
Typical locations: Shutter Shop model in high-footfall locations
Items offered: 20+ varieties of Shawarma, Kebabs, Barbecue, and Juices
Investment: 10 to 12 lakhs
Operations Commenced On 2017
Franchise Commenced On 2020
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 500000
State Wise
Investment INR 30lakh - 50lakh
Master/Brand Fee INR 3000000
City Wise
Investment INR 5lakh - 10lakh
Unit/Brand Fee INR 500000
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 6-11 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 50 - 100 Sq.ft
Preferred location of unit franchise outlet Busy street, Supermarket, Malls, Colleges, Food court, Airport
Detailed operating manuals for franchisees Yes
Franchisee training location Chennai or Bangalore
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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