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Offbeat Strength: A 24/7 Hub for Fitness, Lifestyle, and Community
In the ever-evolving landscape of health and fitness, there exists a new breed of wellness spaces that go beyond the ordinary. These are not just gyms but ecosystems designed to nurture mind, body, and community spirit. At the forefront of this evolution is Offbeat Strength—a name that speaks not only to an unconventional approach to fitness but also to a broader, more inclusive vision of what a lifestyle hub can be. Open 24 hours a day, 365 days a year, Offbeat Strength stands as a testament to accessibility, innovation, and a reimagined wellness experience.
Around-the-Clock Access and Unmatched Convenience
One of the standout features of Offbeat Strength is its round-the-clock availability. Whether you're a morning warrior, a night owl, a shift worker, or someone whose schedule defies traditional routines, the doors are always open. This 24/7 accessibility ensures that fitness fits into your life—not the other way around. There's no rush to squeeze in a session before closing time, no need to alter plans to meet gym hours. The result is an empowering environment where discipline and flexibility co-exist harmoniously.
This sense of freedom is matched by the gym’s meticulous design. Fully air-conditioned and spacious, Offbeat Strength caters to comfort as much as it does to performance. The well-ventilated interiors, high ceilings, and uncluttered layout create a calming, energizing environment that welcomes everyone—from first-time gym-goers to seasoned athletes. The equipment selection is equally impressive, with a range of state-of-the-art machines and free weights designed to support strength training, cardio, functional fitness, and more.
Personalized Guidance for Every Fitness Journey
Offbeat Strength understands that fitness is not one-size-fits-all. Every individual has unique goals, body types, preferences, and pace. That’s why personal training is a core component of the experience. With a roster of certified trainers available, members can access tailored programs that align with their aspirations—whether it’s weight loss, muscle gain, endurance, flexibility, or simply adopting a healthier lifestyle. These trainers bring not only technical expertise but also motivational energy, helping individuals overcome hurdles and celebrate milestones, however big or small.
Moreover, personal training at Offbeat Strength is not limited to traditional approaches. Trainers incorporate functional movement, holistic wellness advice, and performance tracking, ensuring that each session delivers measurable progress and sustainable results.
Affordability Meets Premium Quality
Despite the premium offerings and high-end infrastructure, Offbeat Strength prides itself on its affordability. Membership rates are intentionally kept lower than the standard market prices, making quality fitness accessible to a broader audience. This pricing model reflects a deeper philosophy: wellness should not be a luxury but a right. By removing financial barriers, Offbeat Strength opens its doors to students, working professionals, homemakers, and retirees alike, building a diverse and inclusive fitness community.
Refresh, Rejuvenate, Repeat
Fitness doesn't stop at the last rep or final stretch. Recovery is a vital part of the process, and Offbeat Strength has made thoughtful provisions for that too. After a rigorous workout session, members can access well-maintained rooms designed for refreshing and unwinding. These spaces offer shower facilities and a comfortable environment to cool down, rehydrate, and get ready to step back into the world. Whether you're heading to work, meeting friends, or simply moving to the next part of your day, these refresh rooms ensure that you do so feeling clean, relaxed, and invigorated.
Café Offbeat Up There: Nourishment Meets Ambience
Taking the experience beyond the gym floor, Offbeat Strength introduces a remarkable rooftop café—Café Offbeat Up There. This serene, elevated retreat offers more than just food. It offers a moment of escape. Surrounded by open skies and a tranquil atmosphere, the café provides an ideal space to unwind, socialize, or reflect post-workout.
The menu is carefully curated to include a blend of wholesome dishes and indulgent treats, catering to both the health-conscious and the cheat-day celebrators. It’s not just about what you eat, but how and where you enjoy it. The café’s ambiance complements its culinary excellence, making it a destination in itself. As the sun sets and the sky changes hues, patrons are treated to a spectacular view that adds a touch of magic to every meal.
The Biryani Canteen: Flavorful Indulgence
Speaking of indulgence, Offbeat Strength is also home to The Biryani Canteen—a culinary hotspot that caters to food lovers with a taste for the rich, aromatic flavors of classic comfort meals. Ideal for cheat days, post-workout feasts, or simply satisfying spontaneous cravings, The Biryani Canteen serves up dishes that are as memorable as they are delicious.
This space celebrates food as a source of joy and connection. It reminds patrons that balance is essential, and indulgence has its rightful place in a sustainable fitness journey. Every bite is crafted with care, and the welcoming atmosphere invites diners to relax, savor, and share the experience.
Events and Celebrations: A Multipurpose Banquet Space
Fitness is just one part of a well-rounded life. Celebrations, gatherings, and milestones deserve a space of their own. Offbeat Strength offers a versatile banquet hall available for rent, designed to host everything from personal events to professional functions. This well-equipped venue adapts to a wide range of occasions—birthdays, anniversaries, corporate meetings, or community workshops.
With customizable setups, audio-visual support, and seamless integration into the wider Offbeat Strength complex, the banquet space reflects the brand's commitment to serving the community in multifaceted ways. It's more than a rental; it’s an extension of the Offbeat philosophy—dynamic, flexible, and always elevating the everyday experience.
TopCat CCU: Where Entertainment Meets Excellence
Adding a unique cultural dimension to the Offbeat Strength ecosystem is TopCat CCU—a 400-seat venue that doubles as a performance and event space. Designed with a live-stream setup, it stands at the intersection of entertainment, creativity, and digital accessibility. Whether it’s a music gig, stand-up comedy, a panel discussion, or a live podcast recording, TopCat CCU serves as a stage for expression.
Its integration within a fitness-focused environment reflects the broader vision of holistic living. Life, after all, is not just about workouts and meals—it’s also about laughter, stories, creativity, and community. The venue offers a platform for both emerging and established artists, enriching the Offbeat Strength experience with rhythm, voice, and soul.
The Offbeat Philosophy: A Way of Life
At its core, Offbeat Strength is built on the principle that wellness is multi-dimensional. Physical health, mental clarity, social connection, and personal growth are all interconnected. By offering a comprehensive environment that nurtures these facets, Offbeat Strength doesn’t just train bodies—it uplifts lives.
This philosophy is evident in every corner. From the gym floor to the café, the canteen to the performance hall, every detail is designed with purpose. It’s a space where goals are set and achieved, but also where people come together, stories are shared, and everyday moments are celebrated. It promotes a lifestyle that values discipline without rigidity, indulgence without guilt, and ambition without stress.
In a world increasingly driven by fast fixes and isolated routines, Offbeat Strength champions a more balanced, holistic, and inclusive path to well-being. It invites you to lift more than just weights—it encourages you to lift your spirit, expand your experiences, and redefine what strength means to you.
So whether you're sweating it out under the barbell, savoring a hot plate of biryani, soaking in a sunset with friends, or watching a live performance that stirs your soul, one thing is clear: Offbeat Strength is not just a place you visit—it’s a place where you belong.
Operations Commenced On 2017
Franchise Commenced On 2025
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 000
Royalty/Commission 20 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
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West Bengal
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Type of property required for this franchise opportunity Commercial
Floor area requirement 2000 - 3000 Sq.ft
Preferred location of unit franchise outlet Kolkata
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 1 Year
Is the term renewable? Yes
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