This team of consultants from the field of Nutrition, Food Technology and an Ayurveda helped Mrs. Vidya Joshi to set up of a venture named “Millets Treat Health Food (MTHF)”. Motto of this venture is “Benefits of tradition, Goodness of nutrition!
MTHF is not intending to replace or change the diet but making best efforts to reintroduce the millets in many acceptable forms apart from traditional “Roti / bhakri / papad” in breakfast / lunch / hi tea/dinner.
Millets treat Health Foods is epitomised by the idea of giving gluten free as well as low GI food choices to all age groups. Considering a scientific view that along with other factors gluten is contributing to obesity through gluten sensitivity and also effects on the absorption and metabolism of micro nutrients which give rise to food carving. So, Millets Treat Health Foods will provide a healthy option to all such populations. MTHF want to offer health with taste and guilt free consumption of favorite food items through our food products for all age groups.
Millets Treat Health Foods products have a variety, taste, availability, affordability and of course nutritional values – NutriMillets®.
THE BRAND –NUTRIMILLETS®
The brand "NutriMillets®" is built with a range of ready to eat and ready to cook products. These products are launched in November -2020.
· Ready to Cook - Idli, Dahiwada, Dhokla, Uttapam, Appam, and Thalipeeth Mix – a famous Maharashtrian dish.
· Ready to Eat - Flakes Chiwda, Puff Chivda, Sweetened Flakes, Multi millet laddu, millet-n-nuts bar, cookies, shev, jowar pop flour
Now they are developing noodles and pasta.
Nutrimillets® USPs
1. No gluten as no wheat or maida.
2. No White sugar used.
3. No added flavors, colors or preservatives.
4. Nutritional values certified by NABL accredited labs
5. Full with goodness of honey, jaggery and cow ghee
6. Perfect blend of millets with legumes and lentils
7. Good option as breakfast, meals or evening snacks
8. All products are granular in nature which is good for oral hygiene and gut
Operations Commenced On 2020
Franchise Commenced On 2021
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 10 %
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements Store infrastructure, and inventory
- NA -
- NA -
- NA -
Maharashtra
- NA -
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 250 - 350 Sq.ft
Preferred location of unit franchise outlet Market place
Detailed operating manuals for franchisees Yes
Franchisee training location At Franchisee unit
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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