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Welcome to Mad Over Chicken (MOC), where the joy of great food meets a youthful spirit! Founded by the visionary Mr. Nitin Dua, our American-style fried chicken restaurant has become a beloved destination for those seeking delicious, high-quality meals that don’t break the bank. Since our inception, we have been dedicated to delivering crispy, juicy fried chicken, mouth-watering burgers, and a cheerful dining experience that resonates with our vibrant community.
Mad Over Chicken started as a simple idea fueled by passion—a passion for food that is fresh, delicious, and accessible. Mr. Nitin Dua, a young entrepreneur with a vision, realized that there was a gap in the market for affordable yet high-quality American cuisine, especially fried chicken. Inspired by the joy that great food can bring, he set out to create a restaurant that would not only serve incredible meals but also cultivate a lively and positive atmosphere where everyone felt welcome.
From those humble beginnings, MOC has grown into a brand synonymous with quality and satisfaction. Our mission has always been clear: to provide exceptional food and a memorable dining experience for every guest.
At Mad Over Chicken, we believe that dining out should be an experience to savor. Our restaurant embodies a youthful and energetic vibe that invites customers to relax, enjoy their meals, and create lasting memories with friends and family. Here’s what makes the MOC experience truly special:
High-Quality Ingredients: Our commitment to quality is unwavering. We source only the freshest ingredients, ensuring that every dish we serve is not only delicious but also wholesome. Our chickens are carefully selected, marinated to perfection, and cooked to achieve that iconic crispy outer layer while remaining juicy inside.
A Menu That Excites: Our menu is a celebration of American cuisine, featuring a variety of fried chicken options, burgers, and sides that cater to diverse tastes. From classic fried chicken pieces to flavorful chicken sandwiches and loaded burgers, each dish is crafted with care and attention to detail. We also offer a range of sides, from crispy fries to refreshing salads, ensuring there’s something for everyone.
Affordability Without Compromise: At MOC, we believe that everyone deserves to enjoy great food without the burden of high prices. Our pricing strategy reflects our commitment to making quality American cuisine accessible to all. Whether you’re a student looking for a quick bite or a family seeking a satisfying meal, we have options that fit your budget.
A Positive Atmosphere: The ambiance at Mad Over Chicken is designed to uplift and energize. With bright, cheerful decor and a friendly staff, we strive to create a space where our customers feel at home. Our team members are passionate about delivering exceptional service, ensuring that every visit is a delightful experience.
One of the cornerstones of MOC’s growth is our focus on building strong relationships with our customers. We understand that dining is not just about food; it’s about connection and community. Here’s how we foster these important relationships:
Engagement and Feedback: We value our customers’ opinions and actively seek feedback to enhance our offerings. Through surveys, social media interactions, and in-person conversations, we listen to what our customers want and need. This engagement helps us continuously improve and adapt to their preferences.
Community Involvement: Mad Over Chicken is not just a restaurant; it’s a part of the community. We participate in local events, sponsor initiatives, and support local charities. By giving back to the community, we strengthen our ties and create a sense of belonging for our patrons.
Loyalty Programs and Promotions: To show our appreciation for our customers, we offer loyalty programs and special promotions. These initiatives encourage repeat visits and reward our loyal diners with exclusive deals, making every visit to MOC feel special.
As we continue to grow and evolve, our commitment to excellence remains at the forefront of our operations. Here’s how we maintain the highest standards in everything we do:
Training and Development: We invest in our team members through ongoing training and development programs. By equipping our staff with the skills they need to excel, we ensure that they can deliver the quality of service that our customers expect and deserve.
Consistent Quality Control: Our kitchen operates under strict quality control measures. From ingredient sourcing to cooking techniques, we adhere to rigorous standards that guarantee the consistency and quality of our food. Every dish that leaves our kitchen meets our high expectations.
Innovation and Adaptation: The culinary world is ever-changing, and we embrace innovation. We regularly update our menu with seasonal items and new recipes to keep our offerings fresh and exciting. We also stay attuned to food trends, incorporating popular flavors and dietary preferences to cater to our diverse customer base.
Mad Over Chicken has captured the hearts of food lovers, and we are excited about our future growth. As we expand our presence, we remain committed to maintaining the quality and values that define our brand. Our vision includes:
New Locations: We are exploring opportunities to open new locations in various cities, bringing our delicious offerings to even more customers. Each new restaurant will reflect the same commitment to quality, affordability, and positive dining experiences.
Franchise Opportunities: We are also looking to partner with aspiring entrepreneurs who share our passion for food and community. By offering franchise opportunities, we aim to extend the MOC experience to new markets while ensuring that our core values are upheld.
Innovative Marketing Strategies: To reach a broader audience, we are investing in innovative marketing strategies that leverage digital platforms and social media. By creating engaging content and interactive campaigns, we aim to connect with food lovers and build a vibrant online community.
Operations Commenced On 2013
Franchise Commenced On 2015
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 500000
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements Setup cost, Working capital
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 2000 Sq.ft
Preferred location of unit franchise outlet Malls, High Street Markets, Food Court, any commercial location with high footfall
Detailed operating manuals for franchisees Yes
Franchisee training location Training center at company owned outlet
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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