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Mitti, born out of a simple yet revolutionary idea, is redefining the food scene in Central India. Mitti is not just a café; it is a movement to bring fresh, homemade, organic food into the lives of people who crave healthy and hygienic eating options. Mitti is Central India’s first organic café chain, focusing on serving standardized desi dishes, made exclusively with organic ingredients, all while maintaining the highest standards of hygiene.
The journey of Mitti began with a struggle—a struggle many of us face every day: access to fresh, hygienic, and authentic homemade food. In a fast-paced world where we are often juggling work, studies, and daily responsibilities, the need for healthy, organic food that doesn’t compromise on taste or convenience became more apparent. This struggle led to the birth of Mitti Café. Today, Mitti has grown into a well-loved brand, now expanding into the North Indian region, and continues to be the go-to place for food lovers seeking wholesome, organic, and hygienic Indian cuisine.
The Genesis of Mitti: From a Struggle to a Revolution
The idea behind Mitti was born from the realization that traditional Indian food, despite being an integral part of our culture, is often underrated and overlooked in the current food market. Indian food, with its rich variety and deep-rooted flavors, has always been a symbol of comfort and tradition. However, over the years, fast food chains, unhealthy snack options, and unhygienic roadside eateries have dominated the food scene. The essence of home-cooked, healthy, and flavorful Indian food seemed to be fading away.
Additionally, street food and the “thela” (street vendor) culture, while offering an authentic taste of Indian culinary heritage, often fall short when it comes to hygiene and quality control. This realization prompted the founders of Mitti to create a safe, clean, and organic space where people could enjoy their favorite desi dishes, knowing that every bite was prepared with the finest organic ingredients, in a hygienic environment.
The founders of Mitti, driven by a passion for healthy eating and preserving the rich food traditions of India, embarked on a mission to bridge the gap between traditional homemade food and modern-day consumer demands for organic and hygienic food options. Thus, Mitti was born—a café where you could savor everything from piping hot chapatis and dal makhani to chole bhature, pav bhaji, and much more, all while knowing that the ingredients used were sourced from organic farms that care for the environment and your health.
Mitti’s Philosophy: Healthy, Hygienic, and Homemade
Mitti’s core philosophy revolves around three main pillars: health, hygiene, and homemade flavors.
Mitti’s Menu: A Journey through India’s Culinary Heritage
The menu at Mitti is a celebration of India’s diverse food culture. From North Indian curries to South Indian snacks and everything in between, the offerings are curated to provide a wholesome, flavorful experience. The food at Mitti is perfect for everyone—from students and office-goers to families and foodies who appreciate the taste of traditional Indian food made with organic ingredients.
Some of the popular items on Mitti’s menu include:
Mitti also offers a variety of vegan and gluten-free options for those with specific dietary preferences, ensuring that everyone can enjoy delicious, healthy food at the café.
Mitti’s Community Focus: More Than Just a Café
At Mitti, we believe in creating more than just a place to eat. Our cafés have become community hubs for students, office goers, and anyone who loves traditional Indian food made with care and hygiene. The relaxed, welcoming atmosphere of Mitti makes it a popular spot for people to unwind, catch up with friends, or study. The café is designed to provide a cozy, homely environment, making it the perfect place to spend time whether you’re on your own or with a group.
Mitti has also become a safe space for students who are away from home, offering them not just a meal but a sense of community and belonging. Many students, especially those from outside the region, find comfort in knowing that they can enjoy healthy, home-style food at Mitti, offering a break from the fast food culture that often dominates student life.
Expanding Horizons: Mitti’s Vision for the Future
After successfully establishing its brand in Central India, Mitti is now expanding to the North Indian regions, making its mark in cities like Delhi, Chandigarh, and Jaipur. The goal is to make organic, hygienic, and traditional Indian food accessible to a broader audience, creating a national presence that resonates with people who are looking for healthy alternatives in their everyday meals.
Mitti is not just a café; it is a movement to celebrate Indian food in its most authentic and sustainable form. The expansion will introduce more people to the joy of homemade flavors made from organic ingredients and served in a hygienic environment. With this expansion, Mitti hopes to create a food culture that honors traditional Indian culinary practices while embracing the modern demand for organic, sustainable, and healthy eating
Operations Commenced On 2017
Franchise Commenced On 2018
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 9 %
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 3-4 Years
Other investment requirements No
Delhi, Punjab
- NA -
- NA -
Maharashtra, Rajasthan
Madhya Pradesh
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 2000 - 3500 Sq.ft
Preferred location of unit franchise outlet Hi-Street, IT Park, Good Parking space
Franchisee training location Indore
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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