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Mitti Cafe

Others Food Service Mitti Cafe Franchise Cost – How to get, Contact, Apply, Fee

  • 2000 - 3500 Sq.ft
    Area Req
  • INR 30 Lakh - 50 Lakh
    Investment Size
  • Less than 10
    No. Of Franchise Outlets
  • 2017
    Establishment Year

About brand - Mitti Cafe

Mitti, born out of a simple yet revolutionary idea, is redefining the food scene in Central India. Mitti is not just a café; it is a movement to bring fresh, homemade, organic food into the lives of people who crave healthy and hygienic eating options. Mitti is Central India’s first organic café chain, focusing on serving standardized desi dishes, made exclusively with organic ingredients, all while maintaining the highest standards of hygiene.

The journey of Mitti began with a struggle—a struggle many of us face every day: access to fresh, hygienic, and authentic homemade food. In a fast-paced world where we are often juggling work, studies, and daily responsibilities, the need for healthy, organic food that doesn’t compromise on taste or convenience became more apparent. This struggle led to the birth of Mitti Café. Today, Mitti has grown into a well-loved brand, now expanding into the North Indian region, and continues to be the go-to place for food lovers seeking wholesome, organic, and hygienic Indian cuisine.

The Genesis of Mitti: From a Struggle to a Revolution

The idea behind Mitti was born from the realization that traditional Indian food, despite being an integral part of our culture, is often underrated and overlooked in the current food market. Indian food, with its rich variety and deep-rooted flavors, has always been a symbol of comfort and tradition. However, over the years, fast food chains, unhealthy snack options, and unhygienic roadside eateries have dominated the food scene. The essence of home-cooked, healthy, and flavorful Indian food seemed to be fading away.

Additionally, street food and the “thela” (street vendor) culture, while offering an authentic taste of Indian culinary heritage, often fall short when it comes to hygiene and quality control. This realization prompted the founders of Mitti to create a safe, clean, and organic space where people could enjoy their favorite desi dishes, knowing that every bite was prepared with the finest organic ingredients, in a hygienic environment.

The founders of Mitti, driven by a passion for healthy eating and preserving the rich food traditions of India, embarked on a mission to bridge the gap between traditional homemade food and modern-day consumer demands for organic and hygienic food options. Thus, Mitti was born—a café where you could savor everything from piping hot chapatis and dal makhani to chole bhature, pav bhaji, and much more, all while knowing that the ingredients used were sourced from organic farms that care for the environment and your health.

Mitti’s Philosophy: Healthy, Hygienic, and Homemade

Mitti’s core philosophy revolves around three main pillars: health, hygiene, and homemade flavors.

  1. Health through Organic Ingredients
    One of the primary motivations behind Mitti was the growing demand for organic food. With increasing awareness about the harmful effects of chemicals and pesticides in our daily food, people are increasingly turning to organic options for a healthier lifestyle. At Mitti, all ingredients used in the dishes are organic, from vegetables and grains to spices and oils. This commitment to organic farming ensures that the food is free from harmful chemicals and is packed with the natural nutrients that our bodies need. Whether it's the grains for your morning poha or the spinach for your palak paneer, everything at Mitti is carefully sourced to ensure that the food you are consuming is both safe and nutritious.
  2. Hygiene as a Priority
    Indian food, especially street food, is often seen as delicious but not very hygienic. The unhygienic practices in some roadside eateries have become a major concern for food lovers. Mitti was founded with the aim of changing this narrative. Hygiene is maintained at every step of food preparation—from the sourcing of ingredients to the final serving. The kitchens are equipped with state-of-the-art equipment and follow strict cleanliness protocols to ensure the food is prepared in a safe, clean environment. Additionally, Mitti’s cafes are designed with customer comfort and safety in mind, creating a clean and pleasant environment for all.
  3. Homemade Flavors
    One of the biggest appeals of Mitti is the authenticity of the food. The café serves classic desi dishes that are beloved by every Indian, from the streets of Delhi to the corners of Rajasthan, but with a twist: organically sourced ingredients and hygienic preparation. The recipes are designed to deliver that homemade, nostalgic taste, taking you back to the comfort of a home-cooked meal. Whether you’re having a simple aloo paratha, a spicy samosa, or a rich, creamy butter chicken, you’ll feel like you’re eating a meal prepared by your own family, made with care and love.

Mitti’s Menu: A Journey through India’s Culinary Heritage

The menu at Mitti is a celebration of India’s diverse food culture. From North Indian curries to South Indian snacks and everything in between, the offerings are curated to provide a wholesome, flavorful experience. The food at Mitti is perfect for everyone—from students and office-goers to families and foodies who appreciate the taste of traditional Indian food made with organic ingredients.

Some of the popular items on Mitti’s menu include:

  • Tandoori Roti and Dal Makhani: Soft, fresh roti paired with a rich, flavorful dal made with organic lentils.
  • Chole Bhature: A classic North Indian dish with spicy chickpea curry served with fluffy, deep-fried bread.
  • Pav Bhaji: A Mumbai street food favorite with a delicious mix of mashed vegetables served with soft buttered pav.
  • Paneer Tikka: Organic paneer marinated in a tangy mix of spices and grilled to perfection.
  • Aloo Paratha: A comfort food, stuffed with spiced mashed potatoes and served with fresh yogurt and pickle.
  • Masala Dosa: A crispy, thin crepe made from organic rice and lentil batter, stuffed with spiced potatoes.
  • Fresh Juices and Smoothies: Sourced from organic fruits, these beverages provide a refreshing, healthy accompaniment to any meal.

Mitti also offers a variety of vegan and gluten-free options for those with specific dietary preferences, ensuring that everyone can enjoy delicious, healthy food at the café.

Mitti’s Community Focus: More Than Just a Café

At Mitti, we believe in creating more than just a place to eat. Our cafés have become community hubs for students, office goers, and anyone who loves traditional Indian food made with care and hygiene. The relaxed, welcoming atmosphere of Mitti makes it a popular spot for people to unwind, catch up with friends, or study. The café is designed to provide a cozy, homely environment, making it the perfect place to spend time whether you’re on your own or with a group.

Mitti has also become a safe space for students who are away from home, offering them not just a meal but a sense of community and belonging. Many students, especially those from outside the region, find comfort in knowing that they can enjoy healthy, home-style food at Mitti, offering a break from the fast food culture that often dominates student life.

Expanding Horizons: Mitti’s Vision for the Future

After successfully establishing its brand in Central India, Mitti is now expanding to the North Indian regions, making its mark in cities like Delhi, Chandigarh, and Jaipur. The goal is to make organic, hygienic, and traditional Indian food accessible to a broader audience, creating a national presence that resonates with people who are looking for healthy alternatives in their everyday meals.

Mitti is not just a café; it is a movement to celebrate Indian food in its most authentic and sustainable form. The expansion will introduce more people to the joy of homemade flavors made from organic ingredients and served in a hygienic environment. With this expansion, Mitti hopes to create a food culture that honors traditional Indian culinary practices while embracing the modern demand for organic, sustainable, and healthy eating

Mitti Cafe Franchise Cost & Investment

Commenced Operations

Operations Commenced On 2017

Franchise Commenced On 2018

Franchise Details
Units

Investment INR 30lakh - 50lakh

Franchise/Brand Fee INR 500000

Royalty/Commission 9 %

Details

Anticipated percentage return on investment 30 %

Likely pay back period of capital for a Unit Franchise 3-4 Years

Other investment requirements No

Mitti Cafe Expansion Plans

North

Delhi, Punjab

South

- NA -

East

- NA -

West

Maharashtra, Rajasthan

Central

Madhya Pradesh

Union Territories

- NA -

 

Tags: Food And Beverage Business Franchise in Madhya Pradesh   |   Food And Beverage Business Franchise in Maharashtra   |   Food And Beverage Business Franchise in Delhi   |   Food And Beverage Business Franchise in Punjab   |   Show more...

Mitti Cafe Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 2000 - 3500 Sq.ft

Preferred location of unit franchise outlet Hi-Street, IT Park, Good Parking space

Mitti Cafe Franchise Training

Franchisee training location Indore

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Mitti Cafe Franchise Agreement Details

How long is the franchise term for? 3 Years

Is the term renewable? Yes

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How to get Mitti Cafe Franchise

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