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Mirchi & Mime is a pioneering restaurant concept that blends modern Indian cuisine with a socially impactful model. Located in India, it stands out not only for its innovative culinary offerings but also for its unique service approach. The restaurant is staffed exclusively by speech and hearing-impaired individuals, creating a distinctive dining experience where communication with staff is done through sign language. This commitment to employing differently-abled individuals is part of a larger mission by its founders to provide sustainable and respectful employment opportunities, aiming to hire 500 speech and hearing-impaired employees through a network of restaurants.
The concept was founded by two first-generation entrepreneur-investors who wanted to combine their passion for promoting entrepreneurship with their desire to create a meaningful social impact. Their vision is to set up a chain of Mirchi & Mime restaurants across India and potentially internationally, empowering people with disabilities while providing them with dignified and gainful employment.
The menu at Mirchi & Mime features a carefully curated selection of seasonal and regional dishes, offering a contemporary take on classic Indian fare. These dishes are created by a team of skilled chefs who focus on presenting traditional flavors with modern techniques and stylish presentations. Guests can expect to enjoy a wide range of dishes from different parts of India, each with a unique expression that reflects the diverse culinary traditions of the country.
The restaurant's ambiance is equally thoughtfully designed, with an indoor seating capacity of 88 and an additional 18-seat patio area for al fresco dining. For more intimate gatherings, there is also a private dining area. The restaurant serves a variety of cocktails and wines, making it an ideal venue for both casual meals and festive celebrations.
In summary, Mirchi & Mime is a restaurant that blends modern Indian cuisine with an inclusive, socially responsible staffing model. It offers a unique experience where the focus is not just on great food but also on the value of communication, respect, and inclusion.
Mission
To provide exceptional dining experiences through innovative modern Indian cuisine, while empowering speech and hearing-impaired individuals by offering them sustainable and respectful employment opportunities. Mirchi & Mime seeks to transform perceptions about inclusivity in hospitality and set an example for socially responsible business practices.
Vision
To become a globally recognized chain of inclusive restaurants that celebrates the art of silent communication and redefines the dining experience. By fostering empowerment, equality, and social impact, Mirchi & Mime aspires to employ 500 speech and hearing-impaired individuals across India and beyond, demonstrating that inclusivity and excellence go hand in hand.
Core Values
Operations Commenced On 2015
Franchise Commenced On 2020
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR 4000000
Royalty/Commission 7 %
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Haryana, Delhi
Karnataka
- NA -
Gujarat, Maharashtra, Rajasthan
Madhya Pradesh
Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 2500 - 2700 Sq.ft
Preferred location of unit franchise outlet Tier 1 & Tier 2 Cities
Detailed operating manuals for franchisees Yes
Franchisee training location Mumbai
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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