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Metro Dosa.: A Revolution in South Indian Street Food with 101 Irresistible Dosa Varieties
In a nation as rich in culinary diversity as India, few dishes are as beloved and iconic as the dosa. With its crispy golden edges, soft interior, and endless possibilities for stuffing and sauces, dosa has become a favorite across age groups and regions. But while most dosa outlets stick to the basics, Metro Dosa. has taken a giant leap forward—reimagining the humble dosa into a gourmet experience with 101 varieties that cater to every palate. Metro Dosa. isn’t just a restaurant. It’s a business model, a trademarked brand, and a franchise opportunity built on a simple yet powerful idea: make dosa exciting again.
The Concept: 101 Dosas, Endless Possibilities
At the heart of Metro Dosa. lies its innovative and expansive menu—a dazzling selection of 101 dosa varieties, from the timeless Masala Dosa, Paneer Dosa, and Rava Dosa, to exotic creations like Chocolate Dosa, Chinese Schezwan Dosa, and Pizza Dosa. This diversity ensures there’s something for everyone—kids, foodies, health-conscious eaters, vegetarians, and spice lovers. Every dosa is crafted with signature batters, in-house masalas, and inventive fillings. With the growing popularity of fusion food in India, Metro Dosa. is at the forefront of an evolving trend, taking an age-old tradition and making it modern, youthful, and mass-appealing.
Trademark Assurance: Legally Protected Brand Identity
One of the key strengths of the Metro Dosa. business model is its registered trademark. This gives all franchise partners the security of operating under a legally protected, professionally established brand. In a highly competitive market, having a trademark ensures exclusivity and safeguards against brand imitation or misuse. This assurance is particularly important for entrepreneurs and investors who want to enter the food and beverage sector without the risks of building a new brand from scratch.
Franchisee Support: Chef, Training, Equipment & Guidance
Metro Dosa. is more than just a franchisor—it is a complete support system for partners. Here’s how the brand ensures operational success for every new outlet:
Trained Chef Provided
Each Metro Dosa. outlet is assigned a skilled, trained chef to manage the kitchen. These chefs are experienced in the preparation of all 101 dosa varieties, ensuring consistency in taste, speed, and quality. While the franchisee is responsible for the chef’s salary, food, and accommodation, Metro Dosa. handles the chef’s recruitment and training.
Kitchen Helper Options
To ensure smooth back-end operations, every outlet requires a kitchen helper. Franchisees can either hire locally or request Metro Dosa. to provide one. As with the chef, the franchisee will bear the costs of salary, food, and accommodation.
Chef Training for Existing Staff
If a franchisee already has a local chef or cook, Metro Dosa. offers custom training programs under separate terms. These programs ensure that even a new chef can learn the proprietary recipes, techniques, and standards.
Chef Compensation
Chef salaries are competitively structured and depend on location and experience, typically ranging from 1,000 to 1,300 per day. This flexible salary model allows the franchisee and franchisor to reach a mutual agreement before the outlet launch.
Operations & Business Model
Metro Dosa. follows a streamlined, evening-centric operating model, making it ideal for urban settings with high footfall during after-office hours. This model keeps operations lean, efficient, and focused on peak sales hours, helping franchisees optimize resources and labor costs.
Morning Expansion Support
Outlets interested in expanding to morning hours—ideal for targeting breakfast crowds—can receive full strategic and operational support from the Metro Dosa. team. This opens an additional revenue stream and allows the outlet to serve diverse customer segments throughout the day.
Licensing & Online Delivery Support
In today’s competitive food industry, online presence is critical. Metro Dosa. provides complete guidance and support in food packaging for delivery This ensures that franchisees can tap into the growing online food delivery market, increasing their reach beyond walk-in customers.
Franchise Investment Model
Unlike many franchise models that demand royalties or profit-sharing, Metro Dosa. offers a one-time investment model with no recurring royalty fees. This makes it significantly more attractive for entrepreneurs seeking faster ROI and full control over their profits. Know-How & Onsite Training Signature Recipes Live Kitchen Training Standard Operating Procedures (SOPs) Franchisees receive comprehensive hands-on training to maintain high product standards across all outlets.
Franchise Package Inclusions
The Metro Dosa. franchise package is thoughtfully designed to include all critical kitchen and operational infrastructure Excluded (But Supported) Interior Branding and Furniture Design guidance provided Furniture can be procured through Metro Dosa. at additional cost This hybrid approach allows franchisees to manage costs while still maintaining brand consistency and aesthetics.
Net Profit & Operational Costs
Net profit margins vary depending on Location and footfall Rent, salaries, and utility expenses Online delivery commissions However, with no royalty fees and a lean business model, franchisees have the potential to recover their initial investment quickly and enjoy high margins especially during peak evening and weekend hours.
Strengths
Unique Selling Proposition (USP): 101 Varieties of Dosa
A strong differentiator in a crowded food market. Customers are drawn to novelty and diversity.
Trademarked Brand
Legally protected identity builds consumer trust and offers brand security to franchisees.
No Royalty Model
Franchisees retain 100 of profits, encouraging more efficient operations and better ROI.
Franchise Support System
From chefs to licensing, Metro Dosa. provides robust support—ideal for first-time entrepreneurs.
Scalable Evening Model
Focused business hours mean lower labor and operational costs while maximizing revenue.
Online & Delivery Support
Strategic onboarding with Swiggy/Zomato gives access to a large digital customer base.
Dependence on Trained Chefs
The model relies heavily on chef expertise. Finding replacements or dealing with turnover can disrupt operations.
Franchisee Accommodation Responsibility
Food and housing costs for chefs/kitchen staff add to fixed monthly expenses.
Non-Inclusive Interiors
Interior design and furniture are not included in the franchise package, requiring additional investment.
Market Saturation Risk
In highly competitive zones, pricing and menu innovation must stay ahead to maintain customer interest.
Evening-Only Limitation (Initially)
While the focused evening model keeps costs low, it also limits potential full-day revenue unless expanded.
Morning Operations Expansion
Capitalize on the breakfast rush with dosa combos and filter coffee to boost daily revenues.
Catering & Event Services
A mobile dosa stall can become a hit at weddings, corporate events, and food festivals.
Tier 2 & Tier 3 Market Penetration
With rising food aspirations in smaller cities, Metro Dosa. can scale rapidly in underserved markets.
Menu Evolution
Add healthier options, millet dosas, or international fusion dosas to stay on trend and attract new customer segments.
Merchandising & DIY Kits
Branded sauces, chutneys, or ready-to-make batter could serve as a secondary revenue stream.
A Modern Business Built on a Timeless Dish
Metro Dosa. is not just a dosa joint—it’s a scalable, smart, and strategic business opportunity backed by brand power, innovation, and proven success. Its 101 dosa varieties give it mass appeal, while its low-friction franchise model makes it accessible and lucrative for entrepreneurs of all levels. As consumer preferences continue to evolve and food lovers crave unique yet comforting experiences, Metro Dosa. is perfectly poised to become a leading national franchise.
Operations Commenced On 2019
Franchise Commenced On 2019
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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