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Jewellery has always been an essential part of a woman’s wardrobe. While traditionally associated with weddings and grand occasions, today, jewellery is evolving into a more everyday accessory that complements every aspect of life. This change is more than just a trend; it is a reflection of the growing need for contemporary, versatile jewellery pieces that can be worn for different occasions — from office wear to casual outings, and from pool parties to school functions. This is where Melorra, India’s fastest-growing brand in the everyday fine jewellery segment, comes into play.
Melorra is revolutionizing the jewellery industry by offering fine jewellery pieces that cater to a modern woman’s lifestyle. In India, jewellery has often been seen as something for special occasions—expensive, heavy, and often locked away after a single use. However, Melorra has changed this mindset by creating light, contemporary, and trendy jewellery that can be worn every day, no matter the occasion. From sleek gold necklaces to diamond rings and statement earrings, Melorra’s pieces are designed to fit seamlessly into any woman’s daily routine.
Melorra’s jewellery is not only about style, but also about quality. Each piece is BIS Hallmarked 22KT Gold and comes with Certified Diamonds, ensuring that customers are purchasing jewellery that is both beautiful and authentic. The brand offers a wide variety of designs that are aligned with global fashion trends, ensuring that every piece is on-trend, stylish, and affordable.
Moreover, Melorra's unique week-on-week launch of new designs sets it apart from other jewellery brands. Whether it's a bold Military-inspired design, a free-spirited Bohemian collection, delicate Floral motifs, or trendy Checks and Stripes — Melorra’s collections cater to diverse tastes and preferences. With over 16,000 designs and counting, the brand ensures that there is something for everyone. Melorra’s designs are not just beautiful, but also extremely wearable, making them perfect for women who want to elevate their everyday style with fine jewellery that can transition from work to play.
Melorra is a trusted name in the global jewellery market, with operations in India, the USA, the UK, and other countries. The brand’s strong market presence, diverse design portfolio, and commitment to quality make it an attractive business opportunity for franchisees. Melorra offers a Franchisee Owned Franchisee Operated (FOFO) model, which provides franchise partners with the opportunity to own and operate their own Melorra retail outlet.
The jewellery industry, especially the everyday fine jewellery segment, is a multi-billion-dollar industry with tremendous growth potential. As more and more women seek jewellery that complements their everyday lifestyle, the demand for affordable, stylish, and quality jewellery is rapidly increasing. This presents a huge business opportunity for those who wish to be part of this growth story.
By partnering with Melorra, franchisees gain access to a well-established brand that has earned the trust of thousands of customers. Melorra’s reputation for quality, design innovation, and customer satisfaction makes it a compelling brand to associate with. Furthermore, with a FOFO model, franchise partners can run their businesses with a certain level of autonomy, while still benefiting from the brand’s marketing, operational support, and established reputation.
Established Brand Recognition: As one of India’s fastest-growing jewellery brands, Melorra has built a strong reputation in the market. By becoming a franchisee, you can leverage the brand’s established name to attract customers and drive sales.
Exclusive and Trendy Designs: Melorra’s commitment to introducing new collections each week ensures that you will always have fresh and on-trend products to offer your customers. The brand’s designs cater to a wide range of tastes and preferences, ensuring that your store will appeal to a diverse clientele.
Comprehensive Training and Support: As a Melorra franchisee, you will receive extensive training in every aspect of the business — from sales and customer service to inventory management and store operations. The brand offers ongoing support to help franchisees succeed, ensuring that you have the tools and resources needed to run your business smoothly.
Marketing and Brand Support: Melorra’s marketing team will work with you to create effective promotional campaigns, both online and offline, to drive foot traffic to your store. The brand’s strong digital presence, along with its social media strategies, will help you reach a larger audience and increase sales.
Exclusive Products and Quality Assurance: Melorra’s jewellery is known for its quality and craftsmanship. All pieces are made with BIS Hallmarked 22KT Gold and Certified Diamonds, ensuring that customers receive authentic and high-quality products. As a franchisee, you’ll be offering your customers the best in everyday fine jewellery.
Attractive Profit Margins: Melorra’s affordable pricing and quality assurance allow franchisees to maintain attractive profit margins. The growing demand for everyday fine jewellery ensures a steady stream of customers, making it a potentially lucrative business opportunity.
Access to a Global Market: While you’ll be operating locally, Melorra’s global reach means you can tap into a broader market. The brand’s presence in countries like the USA and UK gives franchisees a unique opportunity to cater to a diverse and international customer base.
Growing Industry: The jewellery market, especially the fine jewellery segment, is booming. More women are seeking jewellery that suits their everyday needs, and Melorra is at the forefront of this transformation. Joining Melorra as a franchisee means being part of this rapidly expanding industry.
To become a Melorra franchise partner, you need to have a passion for the jewellery business and a commitment to providing customers with exceptional service. Additionally, you will need the following:
Capital Investment: The initial investment for a Melorra franchise depends on the size of the store and the location. Melorra offers flexible investment plans to suit various budgets.
Location: A prime retail space in a high footfall area is essential for the success of your franchise. The ideal location would be in a popular shopping mall, retail complex, or high-street location.
Commitment to Excellence: As a Melorra franchisee, your commitment to customer service and store management is key to your success. You will need to ensure that your store upholds the Melorra brand values and offers a premium shopping experience.
Business Acumen: Strong business and management skills are essential for running a successful franchise. Melorra offers comprehensive training and support to help you build a profitable business.
Operations Commenced On 2018
Franchise Commenced On 2023
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 500000
Anticipated percentage return on investment 12 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh
Pondicherry, Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 2000 Sq.ft
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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