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Manyavar

Ethnic Stores Manyavar Franchise Cost – How to get, Contact, Apply, Fee

  • Manyavar
  • Manyavar
  • Manyavar
  • 1000 - 2000 Sq.ft
    Area Req
  • INR 50 Lakh - 1 Cr
    Investment Size
  • 500-1000
    No. Of Franchise Outlets
  • 1999
    Establishment Year

About brand - Manyavar

Manyavar is a distinguished brand in men’s ethnic wear, established in 1999 by Ravi Modi as a family venture that later evolved into a successful retail operation. Since its inception, the brand has expanded significantly, growing from 90 to over 5,000 employees, and now operates under the umbrella of Vedant Fashions Limited.

Brand Evolution

  • Initial Focus: Manyavar started as a niche market player in men’s ethnic fashion, becoming synonymous with wedding wear.
  • Product Range: The brand has diversified its offerings to include a wide variety of garments and accessories for celebrations, such as Sherwanis, Indo-Westerns, Bandhgalas, Kurta-Jackets, and kids' ethnic wear.
  • Global Presence: With over 600 stores in 240 cities and 15 international locations across the U.S., Canada, U.K., and U.A.E., Manyavar has solidified its status as a leading name in the ethnic fashion sector.

Workplace Culture

Manyavar is recognized as one of the best places to work, featuring modern infrastructure, a friendly workforce, and numerous employee benefits. This positive work environment contributes to the brand's ethos and commitment to excellence.

Marketing Strategy

Manyavar's growth is closely tied to its aggressive marketing and advertising strategies, which include:

  • High Advertising Budget: The brand boasts the highest advertising budget in the industry, enabling expansive reach and visibility.
  • Shift in Brand Identity: Originally focused on wedding attire, Manyavar has successfully transitioned to being synonymous with overall celebration wear.

Mohey, a prominent brand in the ethnic wear segment, has made significant strides in recent years, particularly through its strategic collaborations with celebrated Bollywood actresses.

Alia Bhatt's Association with Mohey

  • Influence and Recognition: Alia Bhatt's association with Mohey marked a pivotal moment for the brand. Renowned for her exceptional performances, Alia embodies authenticity and individuality, aligning seamlessly with Mohey's philosophy of embracing unique identities.
  • Brand Ethos: Mohey celebrates every bride's individuality, and Alia's genuine persona resonates with this vision, making her an ideal ambassador for the brand.

Kiara Advani's Appointment

  • New Brand Ambassador: In January 2023, Mohey appointed Kiara Advani as its new brand ambassador, reinforcing the brand's commitment to representing modern brides.
  • Symbol of Modernity: Kiara is recognized as a radiant, confident, and independent figure in contemporary Indian cinema. Her values reflect Mohey’s mission to celebrate not just weddings but also the unique identities of brides.
  • #DulhanWaliFeeling Campaign: Kiara’s association is central to the DulhanWaliFeeling campaign, which aims to evoke the emotions and beauty associated with bridal wear, enhancing the brand's connection with its audience.

Franchise Model Overview

  1. Brand Recognition: Manyavar is known for its high-quality men's ethnic wear, particularly wedding outfits, and has extended its reach into women's fashion with the Mohey brand. This established brand recognition can attract customers and contribute to franchise success.
  1. Training and Support: Manyavar provides comprehensive training programs covering aspects such as inventory management, customer service, and marketing strategies. This training is designed to help franchisees operate efficiently and uphold the brand's standards.

Manyavar Franchise Cost & Investment

Commenced Operations

Operations Commenced On 1999

Franchise Commenced On 2008

Franchise Details
Units

Investment INR 50lakh - 1 Cr.

Franchise/Brand Fee INR 000

Details

Anticipated percentage return on investment 50 %

Likely pay back period of capital for a Unit Franchise 1-3 Years

Manyavar Expansion Plans

North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh

South

Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana

East

Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha

West

Gujarat, Rajasthan, Maharashtra, Goa

Central

Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

 

Recent Updates

Tags: Fashion Business Franchise in Delhi   |   Fashion Business Franchise in Haryana   |   Fashion Business Franchise in Himachal Pradesh   |   Fashion Business Franchise in Jammu and Kashmir   |   Fashion Business Franchise in Punjab   |   Show more...

Manyavar Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 1000 - 2000 Sq.ft

Manyavar Franchise Training

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Manyavar Franchise Agreement Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.

How to get Manyavar Franchise

Franchise India stands as a premier platform offering a wide spectrum of franchise opportunities across diverse industries. Embarking on your entrepreneurial journey through a franchise presents a promising venture. To get information about Manyavar franchise, you can fill up the application form provided on the website and get all the details viz. Manyavar franchise fee, Manyavar franchise cost, Manyavar apply process and more.

Interested in Manyavar Franchise? Apply here

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