MAD & CO is a pioneering Indian brand in the bubble tea market, dedicated to delivering an authentic and refreshing experience in the cold beverage space. The brand draws inspiration from Southeast Asia’s rich and diverse tea culture, carefully curating a menu that captures the essence of the region’s unique flavors and drink styles. MAD & CO has developed a distinctive range of offerings, including Bubble Teas, Cheese Teas, and Froot Teas, each designed to introduce new tastes and textures that stand apart from traditional drinks like coffee, tea, and milkshakes.
The brand differentiates itself not only through its innovative products but also through its commitment to advanced operational efficiency. MAD & CO operates on a fully tech-driven model powered by Operational Intelligence. This approach allows the brand to maintain high standards of quality, streamline its supply chain, and ensure a smooth customer experience across all touchpoints. By utilizing data and automation, MAD & CO manages inventory, optimizes preparation times, and enhances service efficiency, giving it a competitive edge in a rapidly growing market.
Positioning itself as an alternative in the cold beverage industry, MAD & CO appeals to consumers looking for fresh, exciting options beyond the usual offerings. Bubble teas, with their signature chewy tapioca pearls, creamy or fruity bases, and innovative add-ins like cheese foam, create a fun and customizable experience that is especially popular among younger demographics. Additionally, MAD & CO’s commitment to sourcing authentic ingredients ensures a genuine taste experience, capturing the adventurous spirit of bubble tea fans while also attracting newcomers curious to try something different.
Mission:
MAD & CO's mission is to redefine India’s cold beverage landscape by introducing innovative and authentic bubble tea experiences inspired by Southeast Asia. Through our diverse menu and commitment to quality, we aim to offer a unique alternative to traditional beverages like coffee and milkshakes, creating a fresh and enjoyable experience for our customers. We are dedicated to operational excellence and technological integration, ensuring every cup of bubble tea is crafted with precision, efficiency, and delight.
Vision:
Our vision is to become India’s leading bubble tea brand, recognized for its authenticity, innovation, and commitment to quality. We aspire to cultivate a vibrant bubble tea culture across the nation, offering consumers a go-to destination for exciting and refreshing beverages. By leveraging technology and operational intelligence, we aim to scale our brand sustainably and responsibly, creating memorable experiences for customers and lasting value for all our stakeholders.
MAD & CO offers a compelling franchise opportunity for entrepreneurs interested in joining India’s growing bubble tea market. As a franchisee, you’ll partner with a brand that combines authentic Southeast Asian flavors with a technology-driven operational model, setting it apart in the cold beverage industry.
Franchise Benefits
Operations Commenced On 2019
Franchise Commenced On 2020
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 1100000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-1 Years
Other investment requirements 00
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 50 - 800 Sq.ft
Preferred location of unit franchise outlet PAN
Detailed operating manuals for franchisees Yes
Franchisee training location Corporate office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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