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MadAboutDogs Franchising Private Limited

  • Area Req
    400 - 1000 Sq.ft
  • Investment Range
    INR 10 Lac - 20 Lac
  • No. Of Dealer/Distributor
    No Outlets
Business Details

About Us:

  • Mad About Dogs (MAD), an ambitious venture of Mad About Dogs Franchising Private Limited, is first of its kind chain of pet experience retail stores. It aims to be the preferred destination for pets and pet owners by different products, services & solutions to pet dogs.

Integrated Offerings:

  • Pet Products Retail
  • Pet Grooming Services
  • Pet Care Services
  • Pet Buying Facility
  • Pet Café

About the founder: Viren Sharma (The Dogman of India)

  • Operates Pet Animal Welfare Society (PAWS) for stray dogs & abandoned animals
  • Secretary of Rajasthan’s Kennel Club of India- the only affiliated canine governing body in India
  • CEO & Founder of International Dog Bazar- India’s first online portal to buy dogs

 About Indian Dog Industry:

  • India is one of the most attractive pet dogs market in the world. With >15M pet dogs in India, it is the only country in which pet dogs population is expected to grow >10% in the next 5 years(2016-2021).
  • It ranks sixth in terms of pet population & lags USA, Brazil, China, Mexico & Russia with 70M, 56M, 28M, 27M & 17M population respectively.
  • India’s dog market is unique in terms of the growth trajectory, it has shown in the last 15 years. Among the top 30 nations in terms of the pet dogs population, India has grown the fastest from- 5M in 2002 to 15M in 2016 i.e. > 8% CAGR over the 15 years.

In near future, analysts predict that India is going to lead all the 30 nations (largest pet population countries) in terms of the future growth rate of dog pet population. By 2021, India is expected to have- 26M dog pets, i.e. a growth rate of- 10.5% CAGR  in the coming years

Franchising Details:

Mad About Dogs Franchising Private Limited is inviting both Community Franchisees (CF) & Unit Franchisees for opening MAD stores across India in different formats:

  • MAD Studio
  • MAD Café
  • MAD Care

As CF, the partner would be responsible for opening 1 own MAD Care Centre & sub-franchise 2 MAD Care centres, 4 MAD Cafes, & 14 MAD Studios in their assigned area during the agreement term. The CF will also organise atleast two Dog Shows annually in their area.


Investment Details

Commenced Operations

Operations Commenced On 2006

Distribution Commenced On 2018

Distribution Details

Investment INR 10lac - 20lac

Franchise/Brand Fee INR 300000

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

- NA -

Franchise Details

Anticipated percentage return on investment 93 %

Likely pay back period of capital for a Channel Partner 1-9 Months

Other investment requirements no

Property Details

Type of property required for this dealership opportunity Commercial

Floor area requirement 400 - 1000 Sq.ft

Preferred location of unit dealership outlet Tier-1 Metro City

Training Details

Dealership training location Jaipur

Is field assistance available for Dealership ? Yes

Expert guidance from Head Office to franchisee in opening the dealership Yes

Current IT systems will be included in the dealership Yes

Agreement & Term Details

Do you have a standard dealership agreement? Yes

How long is the dealership term for? 5 Years

Is the term renewable? Yes

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