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At LASHKAARA, we believe that fashion is more than just clothing; it’s an expression of identity, culture, and individuality. The name Lashkaara, derived from the Punjabi word used to describe young and pretty girls, symbolizes brightness, vibrance, and the rich cultural heritage that defines the Indian woman. This name was chosen with great thought, as it perfectly encapsulates the essence of our brand: a celebration of youth, beauty, and culture, crafted through modern and trendy ethnic designs. At LASHKAARA, we aim to blend tradition with contemporary style to create outfits that make women feel empowered, elegant, and confident.
Our Vision and Mission
Launched in 2019, LASHKAARA was founded with the vision of providing modern women with ethnic wear that is both stylish and reflective of the timeless traditions of India. We aim to empower women by offering them beautifully crafted ethnic clothing that suits every occasion, from casual wear to formal events, weddings, and everything in between. At LASHKAARA, we are committed to creating designs that bring together the best of both worlds: the latest global fashion trends and the rich, diverse fabric of Indian culture.
Our mission is to design high-quality, versatile pieces that cater to the modern woman’s lifestyle—be it for work, family gatherings, or grand celebrations. We strive to offer a diverse range of products that will meet the evolving tastes and preferences of women, ensuring that each piece is not just a garment but an experience of luxury, tradition, and craftsmanship.
The LASHKAARA Journey
Since its inception in 2019, LASHKAARA has steadily built a reputation for being a brand that values the blend of modernity and tradition in its clothing collections. We opened our flagship store in 2020 in Gurugram, a city known for its thriving fashion culture, with a goal of creating a space where women could experience the beauty of contemporary Indian ethnic wear firsthand. Our store quickly became a go-to destination for fashion-forward women seeking stylish yet culturally rooted pieces for all occasions.
Over the years, LASHKAARA has expanded its reach, both in terms of product offerings and its presence in the Indian fashion landscape. We now have a loyal customer base and are growing both online and offline, catering to women who value quality, style, and authenticity.
Our Product Range
At LASHKAARA, we take pride in offering a broad and varied collection of Indian ethnic wear that is suitable for all types of occasions. Each collection is carefully curated to ensure that it reflects the latest fashion trends while staying true to the rich craftsmanship and heritage of India. Here’s an overview of the different types of clothing we offer:
Wedding Collection: Weddings in India are grand celebrations filled with joy, rituals, and family bonding. To make every woman feel like a queen on her special day, LASHKAARA offers an exclusive wedding collection. Our wedding wear includes intricately designed Lehengas, Sharara Sets, Crop Top Skirt Sets, Lenghas, and Gowns. These pieces are crafted with premium fabrics such as silk, velvet, chiffon, and georgette, adorned with delicate embroidery, sequins, and beadwork. They are designed to make a lasting impression, ensuring that every bride or wedding guest feels graceful, elegant, and confident.
Whether you're attending a traditional wedding, a reception, or a festive occasion, LASHKAARA’s wedding collection offers the perfect outfit to suit your style, body type, and taste.
Cotton Stitched Pant/Palazzo Suits for Office/School/Regular Wear: Comfort and style are key when it comes to daily wear. Our collection of cotton stitched pant and palazzo suits is perfect for women who seek a blend of ease and elegance for regular use. Whether you're heading to the office, attending a family function, or just running errands, these suits provide a perfect balance of comfort and sophistication. Crafted from premium cotton, they are breathable, soft on the skin, and designed to keep you cool throughout the day.
The range includes simple yet stylish designs with a variety of cuts and prints, making them versatile enough for both casual and semi-formal occasions. Pair them with your favorite accessories, and you’ll have an effortlessly chic look for every day.
Regular & Party Wear Kurtis/Kaftaans: Kurtis and kaftaans are the ultimate ethnic wear staple in any Indian woman’s wardrobe. At LASHKAARA, we offer a diverse range of kurtis and kaftaans, perfect for both regular wear and special occasions. Our kurtis are designed in a variety of lengths, cuts, and styles, ensuring there’s something for every taste. From straight-cut kurtis to A-line and Anarkali silhouettes, our pieces are designed to make a statement without compromising on comfort.
For parties and evening functions, our kaftaans are the perfect choice. These garments exude a sense of luxury and elegance, with rich fabrics like satin, silk, and crepe, often adorned with subtle embroidery, sequins, or metallic accents. A kaftaan can be paired with slim trousers, palazzo pants, or even a lehenga skirt for a chic and modern look.
Unstitched Regular & Party Wear Suits: For those who prefer to customize their outfits, LASHKAARA offers an exclusive collection of unstitched suits for both regular and party wear. These suits come in an array of fabrics, including cotton, silk, georgette, and chiffon, with intricate designs and vibrant prints. Women can visit our store to select from a wide variety of unstitched pieces, which can then be tailored to their individual taste and measurements.
Our unstitched collection is perfect for those who appreciate personalizing their garments to create a one-of-a-kind outfit. Whether you're opting for a traditional look or a more modern take, these suits offer endless possibilities for customization.
Why Choose LASHKAARA?
Quality and Craftsmanship: At LASHKAARA, quality is at the heart of everything we do. Each piece is carefully designed and handcrafted to ensure that it meets our high standards of excellence. We source the best fabrics and work with skilled artisans who bring their expertise to each garment, ensuring precision and perfection.
Trendy and Timeless Styles: Our collections are designed to cater to the modern woman who values both contemporary fashion and traditional elegance. Whether you’re looking for a chic office look, a festive ensemble, or something for a special occasion, LASHKAARA offers versatile designs that can be dressed up or down.
Affordability: We believe that high-quality ethnic wear should be accessible to everyone. LASHKAARA strives to offer stylish, luxurious clothing at competitive prices, ensuring that every woman can indulge in the beauty of Indian fashion without compromising on quality.
Customer-Centric Approach: At LASHKAARA, customer satisfaction is our top priority. From personalized styling advice to customization options, we are dedicated to providing an exceptional shopping experience. Our team is always ready to assist you in selecting the perfect outfit, whether online or in-store.
Operations Commenced On 2019
Franchise Commenced On 2022
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 10 %
Exclusive territorial rights to a unit franchisee Yes
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
- NA -
- NA -
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 800 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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