Chandrani Pearls: A Legacy of Elegance and Trust
Founded on January 24, 1985, Chandrani Pearls is the brainchild of Mr. Kuldip Nayar, Mrs. Lakshmi Nayar, and the late Mr. N.C. Nayar. The brand was established in Kolkata’s prestigious Minto Park area, marking the beginning of a new era in the Indian pearl jewelry industry. With a commitment to innovative marketing, honest pricing, impeccable purity, and exquisite designs, Chandrani Pearls swiftly gained recognition, not only in Kolkata but across India. Today, the brand proudly operates 58 showrooms nationwide and envisions further expansion to establish a pan-India presence.
Pioneering Change in an Unexplored Market
When Chandrani Pearls opened its first outlet, the pearl jewelry segment in India was largely unorganized. The market was dominated by gold and diamond jewelry, with pearls receiving little attention. Existing pearl stores lacked design innovation, quality control, and standardized pricing. It was in this landscape that Chandrani Pearls revolutionized the industry, transforming pearls from an overlooked accessory to a coveted jewelry choice.
By introducing high-quality craftsmanship, a diverse range of elegant designs, and fixed, transparent pricing, Chandrani Pearls reshaped consumer perception, setting new industry benchmarks. This shift not only redefined fashion trends in West Bengal but also established pearls as a premium jewelry option across India.
Building Awareness and Trust
Creating a strong foothold in an industry where gold reigned supreme was no easy feat. Educating the public about the beauty, elegance, and value of pearls was a gradual process, requiring patience, resilience, and an unwavering commitment to excellence. Chandrani Pearls undertook this challenge head-on, fostering awareness through integrity-driven business practices.
Despite the initial skepticism in a gold-dominated market, the brand’s dedication to honest dealings, superior quality, and exquisite craftsmanship gradually won over customers. As a result, pearl jewelry evolved from a niche product to a mainstream choice, challenging conventional preferences and reshaping buying patterns.
From an Emerging Name to an Industry Leader
Today, Chandrani Pearls is synonymous with pearls—a testament to its transformative journey. In a country often referred to as the "Gold Sink of the World" due to its high gold imports, pearls have now secured a respected place alongside gold and diamonds. This shift is reflected in the brand’s consistent growth in turnover, expansion of retail outlets, and increasing consumer preference for pearl jewelry.
With an unwavering commitment to excellence, Chandrani Pearls continues to redefine luxury, inspire trust, and celebrate the timeless elegance of pearls. As the brand sets its sights on further expansion, it remains dedicated to its core values of quality, innovation, and customer satisfaction, ensuring that pearls continue to shine as a cherished treasure in the world of fine jewelry.
Operations Commenced On 1985
Franchise Commenced On 1997
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 10 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements NO
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Domestic
Floor area requirement 150 - 300 Sq.ft
Preferred location of unit franchise outlet ON HIGH STREET STAND ALONE
Detailed operating manuals for franchisees Yes
Franchisee training location KOKKATA
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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