In 2014, when Kirana King began its journey, we were inspired by the recognition of India as one of the largest and most dynamic consumer markets for grocery retail. Yet, our venture was guided by a pivotal question: "How do we survive and thrive in a landscape shaped by ever-changing and challenging circumstances?"
The grocery retail sector in India, like its global counterparts, has been undergoing a profound transformation. Rapid advancements in technology, the rise of digital platforms, and evolving consumer behaviors have revolutionized the way retail businesses operate. E-commerce giants, quick-commerce platforms, and modern trade outlets have emerged as dominant forces, leveraging technology-driven logistics, tailored marketing strategies, and unparalleled convenience to redefine the retail ecosystem at an unprecedented pace.
Simultaneously, consumer buying habits have experienced a paradigm shift. The digital revolution has empowered customers with access to information, diverse choices, and seamless convenience, making them more discerning and demanding than ever before. Trends such as online grocery shopping, cashless transactions, and subscription-based delivery services have gained remarkable traction, particularly in urban areas.
However, amidst this wave of change, one cornerstone of India’s grocery retail market remains resilient and deeply rooted in tradition: the Kirana shops. These small, family-owned neighborhood stores have been the backbone of Indian communities for decades. Remarkably, Kirana shops continue to thrive despite the influx of modern retail formats, owing to their unique ability to adapt and cater to the specific needs of their customers.
The resilience of Kirana shops can be attributed to several key factors:
While modern retail continues to grow, the enduring relevance of Kirana shops underscores the unique dynamics of the Indian market. For businesses entering this space, the path to success lies in embracing this duality—where tradition harmoniously coexists with innovation.
As we at Kirana King embarked on this journey, we realized that thriving in this sector required more than just innovation. It demanded a profound understanding of the cultural and economic significance of Kirana shops. Their resilience has been a lesson in adaptability, customer-centricity, and community commitment—qualities that form the foundation of long-term success in India’s grocery retail landscape.
Operations Commenced On 2014
Franchise Commenced On 2020
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 60000
Royalty/Commission 20 %
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 500 - 1000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Detailed operating manuals for franchisees Yes
Franchisee training location Head office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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