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Nandini: Dairy Cooperative Powerhouse
Nandini, the flagship brand of the Karnataka Milk Federation (KMF), stands as a testament to the power of cooperative dairy farming in India. Established in 1974, KMF has grown to become the second-largest dairy cooperative in the country, second only to Gujarat's Amul. With its extensive network of milk unions and cooperative societies, Nandini has become synonymous with quality dairy products and beyond.
The Genesis of Nandini
The inception of Nandini dates back to the establishment of KMF, which was formed to ensure fair prices for both producers and consumers and to promote the welfare of dairy farmers. KMF operates through 15 district milk unions across, each representing a network of primary dairy cooperative societies. These societies procure milk from farmers, which is then processed and marketed under the Nandini brand. This cooperative model ensures that a significant portion of the revenue generated returns to the farmers, empowering them and promoting sustainable dairy farming practices.
Nandini's Product Portfolio
Nandini offers a diverse range of dairy products that cater to the varied tastes and preferences of consumers. Some of the key products include These products are available in various packaging options, including sachets, bottles, and bulk containers, to meet the needs of different consumers.
Operational Scale and Reach
KMF's operations are vast and encompass various facets of the dairy industry:
Milk Procurement: KMF procures approximately 98 lakh liters of milk daily from over 26 lakh milk producers across 15,737 dairy cooperative societies. This extensive network ensures a steady supply of milk to meet the demands of consumers.
Processing Facilities: The milk collected is processed in state-of-the-art facilities located in various parts . These plants adhere to stringent quality standards to ensure the production of safe and nutritious dairy products.
Distribution Network: KMF has a robust distribution network that ensures the timely delivery of products to urban and rural markets. The products are available in over 22,000 villages across, making Nandini a household name in the state.
Export Operations: KMF has expanded its reach beyond national borders, exporting dairy products such as milk powder, ghee, and UHT milk to over 25 countries. This global presence underscores the quality and reliability of Nandini products
Economic Impact and Farmer Welfare
One of the core objectives of KMF is to improve the economic status of dairy farmers. By operating on a cooperative model, KMF ensures that a significant portion of the revenue generated from the sale of dairy products is returned to the farmers. This model not only provides farmers with fair prices for their milk but also offers them various support services:
Technical Support: Farmers receive guidance on best practices in dairy farming, including animal husbandry, breeding, and disease management.
Financial Assistance: KMF provides financial support for the purchase of dairy equipment and infrastructure development.
Training Programs: Regular training sessions are conducted to enhance the skills of farmers and improve their productivity.
These initiatives have led to increased milk production and improved livelihoods for farmers, contributing to the overall growth of the dairy sector.
Challenges and Adaptations
Despite its success, KMF faces several challenges:
Seasonal Variations: The dairy sector experiences seasonal fluctuations in milk production, with lean periods affecting supply. KMF has implemented strategies to mitigate these variations and ensure a consistent supply of products.
Market Competition: The dairy market is highly competitive, with brands like Amul and Mother Dairy dominating the national scene. KMF has focused on differentiating its products through quality, pricing, and customer service
Supply Chain Management: Efficient logistics are crucial for maintaining product quality. KMF has invested in modern infrastructure and technology to streamline its supply chain operations.
Operations Commenced On 1995
Distribution Commenced On 2024
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 200000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Channel Partner 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this dealership opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Dealership training location Head Office
Is field assistance available for Dealership ? Yes
Expert guidance from Head Office to franchisee in opening the dealership Yes
Current IT systems will be included in the dealership Yes
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 3 Years
Is the term renewable? Yes
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