JURU is a portmanteau of JUte and RUbber and our first mat overlay was made of jute and natural rubber. ‘juu-roo’ also means ‘eureka’, ‘joy’ in a few tribal languages. Instead of crying Eureka we cried JURU! And this is precisely what JURU is – a perfect yoga companion for yogis who wish to choose the eco-friendly path. We wanted mats and props to reflect and value the peaceful principles that yoga embodies; one of which is to establish perfect harmony with nature. Taking inspiration from some wonderful international eco-yoga brands and from the make-in-India campaign, we launched our first made-in-India anti-slip yoga mat overlay.
Our happy customers wanted us to make all natural thick yoga mats and get creative with yoga props, so we continued our R&D. We discovered a unique blend of cork and natural rubber, and gave yogis their very first all-natural, reversible, antimicrobial, washable mat with unmatched grip ideal for everyday practice. Today we have a variety of cork and natural rubber mats that come in different colors, weight and thickness.
JURU has grown from being a product name to being a made-in-India yoga brand that strives to deliver innovative, comfortable and trending, eco-friendly yoga mats, props and accessories made from unique and sustainable resources like cork, jute, natural rubber, cotton, etc., for yoga-lovers across the globe.
We believe that JURU products are not an outcome of long hours of brainstorming and hard-work alone, but also of love, built to celebrate yoga’s many triumphs, a gift from one yogi to another, a gift from a yogi to nature!
A perfect yoga mat to perfect those asanas.
The quest to find a good mat started when I was struggling with grip on my regular PVC mat during the teacher’s training course in 2014. With long hours of practice, the mat was tough to maintain and had started slipping, flaking and smelling! The search for good yoga mats resulted in educating myself with popular and sustainable yoga brands and also learning about the detrimental effects PVC/TPE/Micro Fiber and other synthetic mats have on our body and the environment at large. Yoga as a practice helps us nourish our body and mind and as a way of life, it teaches us to live in harmony with nature and respect Mother Earth – not destroy it. A green future is possible if you and I accept our present responsibility and act consciously.
Why JURU?
What Juru Cares About
Providing sustainable, eco-friendly yogic products that are PVC-FREE, premium & best-crafted made with love from India.
Nature-Giver
Yoga nurtures our inner nature while our products nurture nature. A gift from a yogi to nature!
Juru is For Whom
JURU is for the global community of Yogis who are transforming the world with their inner light. We are grateful to all of you for choosing JURU.
Operations Commenced On 2014
Franchise Commenced On 2017
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 100000
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Domestic
Floor area requirement 200 - 500 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Franchisee training location Head office
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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