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Jivhala Amruttulya
India’s Fastest Growing Tea Brand | Home of the Ulta Pulta Vada Pav
Welcome to Jivhala Amruttulya, India’s only well-known and fastest-growing tea brand that redefines the traditional tea experience with bold flavors, aromatic blends, and irresistible street food. At the heart of our success lies a deep commitment to quality, authenticity, and innovation—backed by a strong mission to serve flavorful tea and street food that connects generations.
From a humble beginning to becoming one of the most recognized names in India’s vibrant street tea culture, Jivhala Amruttulya has quickly emerged as a favorite destination for chai lovers across the country. And we’re not just known for our exceptional tea. We’re also the proud creators of the deliciously twisted street food sensation—Ulta Pulta Vada Pav—a fun and flavorful twist on a timeless Mumbai classic.
Our Journey: Brewing Trust, One Cup at a Time
Jivhala means affection or warmth—and that’s exactly what we serve in every cup. What started as a small tea outlet quickly grew into a brand that people associate with premium quality, unforgettable taste, and consistent service. With a growing chain of Amruttulya tea outlets across India, Jivhala Amruttulya has created a benchmark for affordable luxury in tea and street food.
From the buzzing lanes of Mumbai to the peaceful corners of small towns, our authentic jaggery-based chai, strong milk tea, and fusion food offerings have earned us a loyal customer base. Today, we proudly serve thousands of customers daily and continue to expand rapidly through a scalable and successful franchise model.
What Makes Jivhala Amruttulya Different?
Signature Tea Experience
At Jivhala Amruttulya, tea is more than just a beverage—it’s an emotion. Our specially crafted recipes ensure a rich taste, bold aroma, and consistent flavor that keeps customers coming back. Whether it’s the strong cutting chai, the healthier jaggery tea (gur chai), or the soothing masala chai, each blend is made from hand-picked tea leaves, premium milk, and select ingredients.
Home of the Ulta Pulta Vada Pav
We’re not just about tea—we’re also known for serving India’s favorite street snack with a quirky twist. The Ulta Pulta Vada Pav is our in-house creation—a fun, flavorful take on the iconic Mumbai vada pav, flipped upside down and loaded with layers of savory goodness, chutneys, crispy textures, and masala magic.
This crowd-puller snack is fast becoming the go-to favorite for young foodies and street food lovers. With a rising demand across outlets, it’s now as much a part of our identity as our tea.
Franchise-Driven Growth
With a strong and proven business model, Jivhala Amruttulya franchise outlets are growing at a rapid pace across urban and semi-urban India. We provide complete support in setup, supply chain, branding, and marketing, making it easy for entrepreneurs to start and run a successful tea business under our trusted banner.
Why Customers Love Jivhala Amruttulya
Taste That’s Addictive
Our customers often say, “Once you taste Jivhala tea, no other chai will do.” That’s because we never compromise on the core ingredients—every sip is full-bodied, aromatic, and consistent.
Affordable Yet Premium
We offer premium taste at pocket-friendly prices. Whether you’re a college student or a busy professional, our offerings fit all budgets without compromising quality.
Hygiene & Consistency
All our outlets maintain strict hygiene standards, uniform taste, and standardized service protocols—ensuring a reliable customer experience every time.
Fast Service, Great Vibes
Our quick-service model ensures minimal wait time and maximum satisfaction. Most outlets are designed as grab-and-go chai points with a vibrant street-style ambiance.
Our Vision
To be India’s most loved tea and street food brand by blending tradition, innovation, and entrepreneurship. We aim to have 1,000+ franchise outlets by 2027, making Jivhala Amruttulya a household name in every corner of the country.
Let’s Build the Future of Chai Together
At Jivhala Amruttulya, we don’t just serve tea—we serve opportunity, warmth, and innovation. From brewing the perfect chai to crafting iconic street food twists like the Ulta Pulta Vada Pav, our mission is to offer joy in every bite and sip.
Whether you're a tea lover, a street food enthusiast, or a budding entrepreneur, there's a place for you in the Jivhala family.
Operations Commenced On 2017
Franchise Commenced On 2017
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 6-9 Months
Himachal Pradesh
Karnataka
- NA -
Maharashtra
Madhya Pradesh
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 150 Sq.ft
Preferred location of unit franchise outlet Karnataka, Maharashtra, Madhya Pradesh, Himachal Pradesh
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 1 Year
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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