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Jayaashree Industries Franchise Model: Empowering Women, Changing Lives
Jayaashree Industries is offering an exciting opportunity for individuals to invest in a transformative business model that combines social impact with entrepreneurship. This franchise model provides a unique chance to not only generate income but also contribute to solving a significant public health issue. Here’s a detailed overview of the journey of Jayaashree Industries, the innovative product, and the franchise opportunity.
The Vision of Arunachalam Muruganantham:
Jayaashree Industries was founded by Arunachalam Muruganantham, a visionary Indian social entrepreneur who has worked tirelessly to improve the lives of women from low-income communities in India. His journey began with a single, powerful mission: to make sanitary napkins affordable and accessible for every woman, regardless of her economic status. The groundbreaking work done by Muruganantham has reshaped the landscape of women’s health and hygiene in India.
Before his intervention, many women in India used unsanitary materials such as ashes, sand husks, dried leaves, and even newspapers during menstruation. These unhygienic practices not only posed serious health risks but also led to a higher incidence of reproductive tract infections, which in turn increased the chances of life-threatening diseases, including cancer. According to a report from market research group AC Nielsen, a staggering percentage of women, especially in rural and low-income urban areas, resorted to these unhygienic methods during their menstrual cycles.
Muruganantham recognized the need to address both the accessibility and affordability of sanitary napkins. He re-engineered a sanitary pad machine to make it low-cost, while ensuring that it still met the necessary quality standards for hygiene. His work culminated in the creation of the world’s first low-cost machine capable of producing sanitary towels, which could be made locally and at an affordable price.
A Groundbreaking Innovation:
Muruganantham's invention was not only a technological breakthrough but also a powerful tool for social change. In 2006, his innovation was awarded the prestigious "Best Innovation for the Betterment of Society" by the Indian Institute of Technology, Chennai. Additionally, he received a presidential award for his ingenuity and dedication to improving women's health in India. His efforts have since resulted in widespread positive social impact, with over 1300 machines installed across 27 states in India and in seven other countries. These machines have helped women from marginalized communities access affordable sanitary products, while also providing them with opportunities to earn a livelihood by becoming part of the production and distribution process.
The Role of Jayaashree Industries in Empowering Women:
Jayaashree Industries has not only made sanitary pads more accessible but has also created a sustainable and empowering economic model for women. The franchise model is designed to engage women at the grassroots level, providing them with a pathway to both financial independence and improved health. By becoming part of this innovative enterprise, women are given the opportunity to operate machines that produce sanitary pads, manage distribution networks, and train other women to join the movement.
One of the key features of the Jayaashree Industries model is its scalability. The machines are designed for easy operation, with training required for just a few hours. A machine operator can learn the entire process of making sanitary towels in as little as three hours, making the technology accessible even to those without technical expertise. This makes the franchise opportunity ideal for women, as they can quickly set up their own businesses and begin producing and distributing sanitary napkins in their communities.
By reducing the number of intermediaries in the supply chain and allowing women to directly handle production and distribution, the model ensures that the final consumer receives the product at an affordable price. Furthermore, this direct supply chain reduces the impact of middlemen who typically increase the cost of sanitary products in the market.
Franchise Opportunity:
Jayaashree Industries is now expanding its impact by offering franchise opportunities for individuals who are passionate about creating social change and are eager to contribute to the well-being of women in India. The franchise model is designed to be low-investment, with a focus on empowerment and local impact.
Franchisee Profile:
Franchise Benefits:
How the Franchise Model Works: The core of the business revolves around the sanitary pad production machines, which are provided by Jayaashree Industries. These machines are designed to be user-friendly, allowing individuals with little technical knowledge to quickly become proficient in their operation. Franchisees are responsible for training local women in the community to operate the machines, thus creating employment opportunities for women while also ensuring the production of sanitary pads.
The product, a high-quality yet affordable sanitary napkin, is sold to women at a much lower cost than many branded alternatives available in the market. By eliminating middlemen and reducing the complexity of the supply chain, the cost is kept low, making it accessible for low-income communities.
Why Join the Jayaashree Industries Franchise Network?
Operations Commenced On 2006
Distribution Commenced On 2010
Investment INR 50000 - 2lakh
Franchise/Brand Fee INR 000
Royalty/Commission 00 %
State Wise
Investment INR 50000 - 2lakh
Anticipated percentage return on investment 25 %
Likely pay back period of capital for a Channel Partner 1 - 2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this dealership opportunity Rented
Floor area requirement 300 - 400 Sq.ft
Preferred location of unit dealership outlet any
Detailed operating manuals for dealerships Yes
Dealership training location at Their place if needed at Coimbatore
Is field assistance available for Dealership ? Yes
Expert guidance from Head Office to franchisee in opening the dealership Yes
Current IT systems will be included in the dealership Yes
How long is the dealership term for? 3 Years
Is the term renewable? Yes
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