Hotline: 1800 102 2007
Hotline: 1800 102 2007
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  • Area Req
    200 - 500 Sq.ft
  • Investment Range
    INR 5 Lac - 10 Lac
  • Franchise Outlets
    Less than 10
Business Details


ITRANA EXCLUSIVE, an idea by Amit Singh that reflects adornment, attitude and show. We create various style bounded by singular design philosophy.

ITRANA EXCLUSIVE design eponymous label that personifies the modern women with subtle sophistication and feminity. Full of charm and intricacies in embellishment and soft utility in silhouettes, design aesthetic plays to a woman's confidence and poise.

Each ITRANA EXCLUSIVE assemble continues to exploration of developing a modern voice, while stimulantously drawing a story from traditional vocabulary of Indian design.

ITRANA EXCLUSIVE was ideally born in the year 2017, 19th June beacon of best practices. A trendsetting icon that captured the imagination of the modern woman. All our products are treated with special finishing agents to deliver our trademark lustrous shine and drape ability that remains intact all day long. It gives our customers the confidence, to wear a ITRANA EXCLUSIVE to any and every occasion. Today, with the largest network of retailers, wholesalers franchisee owners, ITRANA EXCLUSIVE is a leading name in the Indian fashion industry within a short span of time.

Sphere heading with the wings of creativity in women's ethnic wear clothing for the last decade, ITRANA EXCLUSIVE is one of the fastest growing Ethnic-clothing brands engaged in manufacturing, retailing & exporting of women's ethnic wear in India. Constantly innovating designs, concepts by infusing latest trends in women's fashion wear and styling, ITRANA EXCLUSIVE has redefined Women's ethnic clothing with inspiring and wishful trends for the expressive and free women of today.


ITRANA EXCLUSIVE core mission is to provide complete wardrobe solution to the modern Indian woman. Started in 2017, the aim was to ll the gap by providing contemporary Indian ethnic wear in organized modern retail format , direct retail format, exclusive brand outlet, multi brand outlet and ecommerce platform, We aim to grow nationally as well as globally to cater a larger clientele through both retail and e-commerce space.


With the thought of changing the Indian fashion landscape forever, our products outshine the ITRANA EXCLUSIVE women from the rest.Our focus is on quality material, design, fit and sizing. We are the first fashion brand to study about Indian woman's shape, fits and size classification and came up with 7 instead of regular 3 sizes. 

We keep evolving with the changing tides of fashion, keeping the pace with Indian ever-changing never-changing woman and rendering ourselves indispensable.

Our core values of Integrity, Result Orientation, Speed, Innovation and Camaraderie reflects across organization. The work culture of ITRANA EXCLUSIVE is all about inclusion, collaboration, high performance and opportunity. We also create various style bounded by

singular design philosophy. 


ITRANA EXCLUSIVE wants to become the most preferred fashion brand for the modern Indian woman. We believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the ITRANA EXCLUSIVE labels seek to create designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions? A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. ITRANA EXCLUSIVE stands for a simple, beautiful thought - fashion is for everyone, everyone has a fashion.

We wish to become the leading brand in Indian wear segment and celebrate the effortless beauty of womanhood. We cater to the quintessential Indian woman, who seeks a branded experience with consistent good quality product with great t and sharp pricing. Starting from a basic to occasion-ready, casual to formal, day to night, ITRANA EXCLUSIVE has a fusion approach that is a combination of modern silhouettes with perfect mix of traditions and culture.

E.B.O Policy

The height of success achieved by "ITRANA" was not possible without your kind support and your TRUST in us. This is a theme project for developing business planning and infrastructure (through franchise concept) exclusively for ready-to-wear KURTI'S, STOEL'S, PANT'S and PALAZZO'S.

Following are the detailed specification of E.B.O.

  • Eligibility : Minimum 2 Years Of Retail Outlet Existence Is Required For Eligibility Of Brand Outlet (Ebo).
  • Space : Minimum Space .... Maximum Return Is Our Motto Our "exclusive Member" Is Supposed To Provide Minimum Retail Space Of Minimum 200 To 1000sqft Area Frontage Area Should Be 12 Feet & Above. Ceiling Height Min 10 Feet.
  • Investment : Your Total Investment Will Be Approx Rs. 4000/- Per Square Feet For Stock, Furniture, Technology Etc.
  • Weekly Report & Payments (Monday To Sunday) : You Will Give Us Weekly Barcode Report (Monday To Sunday) Along With Weekly Barcode Reports. We May Face A Lot Of Difficulties In Sending You Repeat Or New Items Even If One Barcode Is Missing. Along With The Reports You May Also Give Repeat Items Order And Suggestions For Future Development. (We Will Only Talk About How To Move Forward With A Positive Mindset). You Will Be Required To Fill Up The Attached Form And Send Us Or Mail The Same On A Weekly Basis Along With The Weekly Reports, Capital Etc. You Will Give Us 4 A/C Payee Blank Cheques Of Weekly Payments Every Month For Smooth Dispatches Of Goods. In Case Of Delay In Payments, 18% Rate Of Interest Per Annum Will Be Adjusted From Your Yearly Profit. Any Shortage Or Damage Of Pieces In Your Premises Will Be Considered As Sold.
  • Dispatch & Stock : Our Team Leader At Ho Will Analyze The Sales Report And Will Plan To Refill The Stocks With New Hot Selling Iteams As Well As Repeat Orders. So That Every Week You Will Receive New Designs Without Any Personal Efforts.
  • Product Range : Itrana Product Range Would Be Starting From Mrp 499 To 2999
  • Product Shelf Life : Due To Frequent Demands Of New Designs, Product Shelf Life Will Be 45 To 60 Days. On The Basis Of Request From Store Owner Regarding Display Of Product For More No. Of Days, The Product Shelf's Life Would Be Accordingly Adjusted.
  • Profit On Payments : You Will Have To Pay The Only Bill Amount Payments Against The Sales Report Every Week.

    If You Achieve Target Of
    Daily Sales Target Monthly Sales Target Yearly Sales Target Profit
    10pcs 260pcs 3120pcs INR 11,00,000
    15pcs 390pcs 4680pcs INR 16,50,000
    20pcs 520pcs 6240pcs INR 22,00,000
    25pcs 650pcs 7800pcs INR 27,50,000
    30pcs 780pcs 360pcs INR 33,00,000

    *26 days/month * 300 days per year *Average MRP - 999 *Margin 35%MD

  • Sales Promotions : The Company Announces Sales Period Once In A Year To Give Benefits To Its Regular Customers And Also To Attract New Customers And Increase Foot Falls. All Our Franchisees Would Have To Participate In Such Sales Promotion Activities Announced By The Company.

    Note: End Of Season Sale (Eoss) Will Not Be Included In The Above Target

  • Transportations : As Per The Regular Business Tactics, All Freight And Govt. Taxes Are To Be Borne By Consignee Visual Merchandise : We Will Give Visual Merchandise Every 3 Months. You Will Be Required To Send Photos Of The Same To Us. If Vm Sent By Us Is Not Displayed Then Amount Spent On Vm Will Be Adjusted From Your Annual Profit.
  • Suggestions : You Can Assign Your Sales Team With The Same Targets To Achieve Your Goal.
    Per Day Sale Per Month Sale Salary
    15 pcs 15,000
    20 pcs 20,000
    25 pcs 25,000
    30 pcs 30,000
  • Renovation: Company Reserves The Right To Modify The Furniture/Or Make Other Changes Once In Every 3 Years To Give The Store A Fresh Look. Gold Member Will Be Bound To Modify The Same As Per Co Directives Failure To Which May Result Into Termination.
  • Termination : In Case Of Termination Of The Franchisee Policy, Below Mentioned Formula Will Be Effective For Stocks In Hand.

    Net On Stock Value - Pro T Earned = Proots

Investment Details

Commenced Operations

Operations Commenced On 2017

Franchising / Distribution Commenced On 2017

Franchise Details

Investment INR 5lac - 10lac

Franchise/Brand Fee INR 100000

Royalty/Commission 35 %

Expansion Locations

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh


Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana


Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha


Gujarat, Rajasthan, Maharashtra, Goa


Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand

Union Territories

Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details

Exclusive territorial rights to a unit franchise Yes

Performance guarantee to unit franchisee Yes

Likely pay back period of capital for a unit franchise 1-3 Years

Other investment requirements 800000

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 200 - 500 Sq.ft

Preferred location of unit franchise outlet main market

Training Details

Detailed operating manuals for franchisees Yes

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Lifetime

Is the term renewable? Yes

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