Womens Wear ITRANA Franchise Cost – How to get, Contact, Apply, Fee

ITRANA EXCLUSIVE: A Fusion of Tradition and Modernity in Indian Fashion

Introduction: ITRANA EXCLUSIVE, conceptualized by Amit Singh, is a brand that brings together adornment, attitude, and showmanship. This label epitomizes modern femininity, with an emphasis on sophistication, charm, and delicate embellishment in every piece. The designs cater to the modern woman’s need for both subtlety and strength, blending traditional Indian influences with contemporary global trends. The fusion of these elements in ITRANA EXCLUSIVE makes it stand out in the Indian fashion landscape, offering a wardrobe that caters to every woman’s confidence, elegance, and modern lifestyle.

Founded in June 2017, ITRANA EXCLUSIVE set out to establish itself as a trendsetter. With a clear vision and an understanding of the evolving fashion needs of today’s woman, the brand rapidly captured the imagination of women who are fashion-conscious, versatile, and value both aesthetics and comfort. The brand is known for its impeccable designs, luxurious fabric finishes, and the focus on making its customers feel confident at every occasion.

The Evolution of ITRANA EXCLUSIVE: In a short span of time, ITRANA EXCLUSIVE has evolved into a leading name in the Indian fashion industry, owing much of its growth to its commitment to quality and contemporary design. With a robust network of retailers, wholesalers, franchise owners, and e-commerce platforms, the brand has emerged as one of the fastest-growing ethnic wear labels in India. Its success is marked by a deep understanding of the modern Indian woman’s needs and the ability to deliver a wide range of styles that mix traditional Indian craftsmanship with a modern twist.

ITRANA EXCLUSIVE specializes in creating women’s ethnic wear, including kurtis, tunics, pants, palazzos, and various other wardrobe essentials. By constantly introducing innovative designs and incorporating the latest trends, the brand has redefined women’s ethnic fashion, catering to the expressive, free-spirited women of today.

Mission and Vision: The core mission of ITRANA EXCLUSIVE is to provide the modern Indian woman with a complete wardrobe solution. By offering a wide range of contemporary Indian ethnic wear, the brand bridges the gap between traditional styles and modern retail formats. It provides its products through a mix of exclusive brand outlets (EBO), multi-brand outlets (MBO), and e-commerce platforms, thus ensuring accessibility for customers across India and beyond.

ITRANA EXCLUSIVE envisions becoming the most preferred fashion brand for the modern Indian woman. The brand believes that fashion plays a key role in boosting confidence and self-expression. ITRANA EXCLUSIVE strives to create designer wear that leaves an unforgettable impression, while also being versatile enough to cater to every lifestyle and occasion. It aims to fuse a variety of styles, silhouettes, and designs, creating a fashion line that is globally chic yet rooted in Indian tradition.

By offering a fusion of modern silhouettes with traditional elements, ITRANA EXCLUSIVE caters to the quintessential Indian woman who seeks a blend of quality, design, and affordability. The brand’s ethos reflects the belief that fashion should be accessible, timeless, and empowering.

Values: At the heart of ITRANA EXCLUSIVE’s success are its core values of integrity, result orientation, speed, innovation, and camaraderie. These values permeate every aspect of the brand’s operations, from design and production to retail and customer service. The brand’s commitment to providing the highest quality materials, designs, fit, and sizing sets it apart from its competitors. One of the notable innovations by ITRANA EXCLUSIVE is its approach to sizing. The brand recognized the unique body shapes of Indian women and created a size classification system that offers seven different sizes, compared to the usual three. This attention to detail and inclusivity is one of the reasons the brand has gained immense popularity.

The work culture at ITRANA EXCLUSIVE is built on inclusion, collaboration, high performance, and opportunity. The brand fosters an environment where creativity and innovation thrive, and where each member of the team is motivated to achieve the collective goals of the organization.

Product Offering: ITRANA EXCLUSIVE offers a wide range of ethnic wear designed for the modern Indian woman. The product range includes kurtis, tunics, palazzos, pants, sarees, and other traditional attire. Each product is treated with special finishing agents to ensure a lustrous shine and superior drape, making the garments comfortable and long-lasting. These products are designed to enhance a woman’s confidence and are suitable for a wide variety of occasions—whether casual, formal, or festive.

The brand’s design philosophy combines intricate embellishments with practical silhouettes. The garments strike a perfect balance between modernity and tradition, offering women the best of both worlds. From simple, everyday wear to more elaborate, occasion-ready pieces, ITRANA EXCLUSIVE’s diverse collection has something for every woman, no matter her personal style or body shape.

Franchise Model and Business Expansion: ITRANA EXCLUSIVE's expansion is driven by a robust franchise model. The brand offers lucrative franchise opportunities for individuals looking to be part of a growing, dynamic industry. The eligibility for opening an exclusive brand outlet (EBO) requires a minimum of two years of experience in the retail business and a retail space ranging from 200 to 1000 square feet. Franchise owners are required to invest in stock, furniture, and technology, which are essential to the successful operation of the store. The investment is typically around Rs. 4000 per square foot.

The franchisee agreement emphasizes a strong partnership, where franchisees are expected to maintain regular stock levels, submit weekly sales reports, and engage in promotional activities organized by the company. Additionally, the franchisee is required to ensure the proper display of visual merchandise (VM), which is refreshed every three months to keep the store’s presentation up-to-date.

To further incentivize franchisees, ITRANA EXCLUSIVE has a sales target system that allows franchise owners to earn substantial profits based on their sales volume. Depending on the daily, monthly, and yearly targets achieved, franchisees can earn a profit margin of up to 35% on the products sold. This structure creates a mutually beneficial relationship between the brand and its franchise network.

Sales Promotions and Marketing: ITRANA EXCLUSIVE runs annual sales promotions to attract both new and returning customers. These sales events provide benefits to loyal customers while also encouraging footfall to the stores. Franchise owners are encouraged to participate in these promotional activities to increase visibility and sales.

The brand’s marketing efforts are supported by visual merchandising, which ensures that each store’s layout and presentation align with the company’s branding. Franchisees are expected to update their visual displays regularly, and the brand provides the necessary materials for this purpose.