Other Electronics & Electrical Prod Intex Technologies Franchise Cost – How to get, Contact, Apply, Fee

Intex is a renowned and established brand in India that has made its mark as a leading player in the mobile handsets, consumer durables, and IT accessories sectors. With a broad product range spanning 16 categories, Intex has been able to capture the attention of customers with its mobile handsets, mobile accessories, multimedia speakers, LED TVs, washing machines, wearables, and more. Over the years, the company has witnessed substantial growth, thanks to its strategic focus on innovation, product development, and an expansive market presence. As of now, Intex is not just a dominant player in India but also has an international footprint, with its products being distributed across nearly 70 countries.

The brand has achieved rapid growth due to its commitment to quality and value for money. Today, Intex employs more than 13,000 people across the country and continues to expand its reach through its extensive network of stock and sales offices, service centers, distributors, and dealers. The company operates over 1,500 service centers, 1,100 distributors, and more than 80,000 dealers spread across India, ensuring that its products are easily accessible to a wide range of consumers. This extensive network has been pivotal in helping Intex build trust and loyalty with customers, who can always rely on its products and services.

One of the key reasons behind the company’s rapid expansion and success in the competitive Indian market is its emphasis on manufacturing. Intex is a pioneer in domestic manufacturing, having established state-of-the-art production facilities in India. These manufacturing plants are located in Jammu, Baddi in Himachal Pradesh, and Noida in Uttar Pradesh. Additionally, the company is constructing a massive manufacturing facility in Greater Noida, Uttar Pradesh, which spans over 100 acres of land. This facility is expected to further elevate the brand’s production capacity and efficiency, enabling Intex to cater to both domestic and international markets.

The Greater Noida plant, with an investment of approximately INR 1,500 crore, will serve as a world-class manufacturing hub, reinforcing Intex’s commitment to producing high-quality products in India.

The focus on research and development (R&D) has also played a crucial role in Intex's success. The company has R&D facilities in both India and China, equipped with the most modern technology and managed by a team of highly qualified professionals. This dedicated R&D effort ensures that Intex stays at the forefront of innovation, consistently introducing new and improved products that meet the evolving needs of consumers. The company’s R&D team is responsible for product design and development, ensuring that Intex remains competitive in a rapidly changing technological landscape.

Intex’s expansion is not limited to its product portfolio and manufacturing capabilities. The company is also focusing on increasing its retail presence across India through a unique and innovative business model. With the goal of reaching more customers and providing them with better access to Intex’s products and services, the brand has already rolled out over 100 exclusive stores across India. This network of stores continues to grow daily, offering customers a dedicated space where they can explore Intex’s wide range of products, from mobile handsets to consumer durables.

To facilitate the growth of its retail network, Intex offers a comprehensive franchise model that includes detailed guidelines for store setup, along with financial and business support. For anyone looking to start their own business, the Intex franchise model provides a valuable opportunity to partner with an established and successful brand. The required space for opening an Intex exclusive store is approximately 400 square feet, ideally located in high-footfall areas to ensure maximum visibility and customer engagement. The total investment required to set up an Intex exclusive store is estimated between 16 to 17 lakhs, which includes a refundable security deposit, stock for sale, furniture and fixtures, and civil work costs.

The investment structure is broken down as follows. A security deposit of Rs. 25,000 is required, which is fully refundable. The stock required for the store is approximately Rs. 8,00,000, ensuring that the store is well-stocked with Intex products for sale. The furniture and fixtures for setting up the store amount to around Rs. 5,00,000. This includes everything necessary for creating a professional and appealing retail space, from display units to signage and other essential fixtures. Additionally, the civil work required to set up the store, such as installing tiles, toughened glass, false ceilings, and air conditioning, is typically done by the franchisee at a cost of Rs. 2,50,000 to Rs. 3,00,000.

In terms of returns, Intex’s franchise model offers attractive financial incentives. The sales margin for franchisees ranges from 10 to 15% of the sales, providing a profitable opportunity for store owners. Additionally, Intex offers a monthly business support credit note worth Rs. 20,000, which can be used for various operational and marketing expenses. Franchisees also receive extensive marketing support from Intex, including customized marketing activities to promote the brand and attract customers to the store. These marketing initiatives help franchisees create awareness about the brand, boost sales, and ensure a steady flow of customers to the store.

One of the key advantages of partnering with Intex is the company’s commitment to providing trained manpower for the franchisee store. Intex provides one staff member on its payroll to manage the store, ensuring that the store is adequately staffed with a trained individual who understands the brand’s products and services. This support eliminates the need for franchisees to recruit and train employees on their own, making the business model more efficient and easier to manage.

Intex’s exclusive stores are designed to create a premium shopping experience for customers. These stores are an integral part of the company’s strategy to increase its brand visibility, engage directly with customers, and drive sales. The retail stores offer customers the opportunity to experience Intex’s products firsthand, interact with knowledgeable staff, and receive personalized recommendations based on their needs. These stores also serve as a platform for customers to explore Intex’s latest products and innovations, enhancing the brand’s presence in the market.