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Instabite:
In a highly competitive and saturated food and beverage (F&B) market, where countless brands have already established a presence and are aggressively expanding their franchise models, it would be reasonable to ask: Why enter now?
The answer lies not in what the existing brands are doing—but in what they are failing to do. Despite their size, longevity, and presence, 93% of food brands in India struggle with two critical pillars that define long-term franchise success: Operational Efficiency and After-Sales Support.
This is the exact problem that Instabite was born to solve.
The Genesis of Instabite
The founding team behind Instabite observed a consistent pattern in the Indian quick-service restaurant (QSR) and food franchise market. While numerous brands offered flashy franchise packages and aggressive marketing, the execution at the ground level was flawed.
The problems were universal:
In essence, the franchise partners were left to fend for themselves once the initial setup was done. As a result, customer experience deteriorated, brand reputation suffered, and the entire network was undermined.
Instabite was created as an antidote to these industry-wide failings—a food brand that doesn't just sell a franchise but builds a business alongside its partners, ensuring consistency, scalability, and long-term success.
What Makes Instabite Different?
While the Indian F&B market is flooded with franchises, very few brands prioritize what happens after a franchise is sold. Instabite turns this model on its head.
We have reimagined the franchise journey to focus on two core pillars:
Superior After-Sales Support
Franchisees are not left alone post-launch. Our centralized support team remains engaged and responsive, offering:
Strong Operational Backbone
Operations are the heart of any F&B business. Our team comprises industry veterans who have led operations at India’s top food chains. Their expertise allows us to:
By integrating technology, training, and teamwork into every franchise, Instabite ensures that each outlet delivers the same delightful customer experience, every single time.
Our Mission: Empowering Togetherness for Growth
At Instabite, our mission is simple yet powerful:
“If everyone is moving forward together, then success takes care of itself.”
We don't believe in building a brand alone. We believe in building a movement—a family of motivated franchise partners who are as invested in the brand as we are. Our goal is to walk together, grow together, and win together.
Franchise ownership should not be a lonely journey. That’s why every Instabite franchisee becomes part of a strong support ecosystem where collaboration, knowledge-sharing, and growth are constant.
Our Vision: To Become India’s Most Loved Affordable Food Brand
India is a price-sensitive market, and while many food brands exist, few manage to deliver quality at an affordable price point. Instabite was created with a bold vision—to be India’s first truly affordable food brand that doesn’t compromise on taste, hygiene, or experience.
Key pillars of our vision:
We want to be the "value leader" in Indian QSR—offering customers delicious, hygienic, and quick food at honest prices while enabling entrepreneurs to thrive with minimal operational headaches.
Our Beliefs: The Power of Teamwork and Brutal Honesty
Every successful business is built on strong values. At Instabite, our core beliefs shape how we work, grow, and interact with our partners.
Teamwork Makes the Dream Work
We believe collaboration is our greatest strength. Our model is built not on hierarchy but partnership. Everyone at Instabite—from the kitchen staff to the CEO—is aligned towards one goal: customer satisfaction and partner profitability.
Brutal Honesty in the Short Term, Optimism in the Long Term
We don’t believe in selling dreams without substance. We are brutally honest with our franchise partners about challenges, risks, and market realities. However, we are also relentlessly optimistic—confident in our systems, team, and vision for the long run.
Consistency Over Flashiness
We don't chase trends. We focus on building consistent, reliable outlets that can perform over decades. Our success is measured not in vanity metrics but in repeat customers, happy partners, and sustainable growth.
Instabite’s Franchise Model: Built for Scalability and Success
Our franchise model is designed to be low-investment, high-return, and operationally simple. Unlike traditional food franchises that require heavy CAPEX, Instabite offers a lean model with efficient kitchens, optimized menus, and fast-moving inventory.
What's Included:
Operational Excellence: The Instabite Advantage
We understand that the real game begins after the outlet is launched. Here’s how we help franchise partners maintain consistent operations:
Staffing Support
Raw Material & Supply Chain
Tech & Reporting
Marketing & Customer Engagement
Looking Ahead: The Future of Instabite
We are just getting started. With 25+ operational outlets and dozens more in the pipeline, Instabite aims to cross 500 outlets by 2028, covering urban and semi-urban areas across India.
Our future roadmap includes:
Join the Instabite Movement
Instabite isn’t just a business—it’s a movement to change how food franchises operate in India. With our focus on affordability, operational support, and true partnership, we are redefining the franchise experience for both entrepreneurs and customers.
If you’re someone who believes in teamwork, transparency, and long-term growth, then Instabite is your ideal partner.
Because alone we can do so little, but together we can do so much.
Operations Commenced On 2024
Franchise Commenced On 2025
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 250000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 1000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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