Business Categories
Furniture/Home Decor & Furnishing

HATIL by Kratos Franchise Cost – How to get, Contact, Apply, Fee

  • Area Req
    5000 - 10000 Sq.ft
  • Investment Range
    INR 50 Lakh - 1 Cr
  • No. Of Franchise Outlets
    10-20

About brand - HATIL by Kratos

About Us:

HATIL is a fast-growing Global Furniture Brand with customers and connoisseurs around the globe. The brand presents an impeccable range of wooden furniture products manufactured from the best sourced materials and with a deft touch of seasoned artisanship.

It all started in the late 60's with a modest timber company. Eventually the owning family of that company came forward to launch a Global Furniture Brand. Thus, HATIL was born. Latest Technology, Total Quality Management, Lean Manufacturing, Unique Design Sensibility and Smart Retail Presence have already curved a niche for the brand.

HATIL started its global journey making exports to the US, Canada, Russia and the Middle East. Brand showrooms were opened in Nepal, Bhutan and across India. In India, the first HATIL Furniture showroom opened in Zirakpur, Punjab in 2017. Immediately after, Kolkata saw its first showroom in Chinar Park. There was no looking back since then. Almost every major state in India has got HATIL Furniture showrooms in prominent locations.

Furniture Market

India has been the largest importer of furniture until 2006-2007 importing about 17% of total global export of furniture - a situation that has not been changed much as of 2020 for the reasons below -

1) Furniture has not been seen rightly as a life-style product and thus design innovations remained much classic compared to developments in other parts of the world. The industry remained "customer driven" and couldn't adopt the strategy of "driving the customers" through introducing slim, modern, and straight-line furniture. When every life-style segment (cars, phone, laptop, TV, fashion) is getting modern, furniture remained relatively victorian in Indian context.

2) Due to complexity of raw materials and processing variety, furniture manufacturing requires sole focus in the business. Thus furniture is generally less successful when it is part of a group of companies. In India, no significant manufacturer emerged as majority approached the industry as unrelated diversification.

3) Given this market gap, low quality Chinese and Malaysian imports have taken up the gap along with poorly finished local makes. This imports are also going to be impacted in short term due to changing Foreign policy of India. For most affluents, imported European/ American furniture are the solution at much higher price point.

The above analyses draws a sizable mid-market (mostly comprised of middle and upper-middle class) for modern furniture with Italian lacquer finish at Indian price. This is the segment where HATIL operates

HATIL: Strengths and Competitive Advantages

1) Currently we have the largest wood working factory in South Asia sprawling over 800000 sft production space and counting.

2) We are in the process of expanding our capacity further by making a fresh investment of over INR 200 crore in completely German and Italian multiple operation machines.

3) In home and abroad we have over 550000 sft (86 showrooms) dedicated single-brand retail floor

4) Our sole business focus is furniture manufacturing and supervising the retail operation so that your customers always get the best product.

5) Our slim and modern furniture with Italian lacquer finish has been tremendously successful in Bangladesh and other markets we operate. Indian customers have not seen such variety at such prices.

Attached herewith please find our company presentation. Any information you may need, please ask. We would love to arrange a meeting schedule soon to discuss this in person, where we can also showcase our World-Class Virtual Reality Technology- HATIL Wiz, which is unparalleled worldwide.

HATIL by Kratos Franchise Cost & Investment

Commenced Operations

Operations Commenced On 2017

Franchise Commenced On 2017

Franchise Details
Units

Investment INR 50lakh - 1 Cr.

Franchise/Brand Fee INR 000

Royalty/Commission 30 %

Details

Exclusive territorial rights to a unit franchisee Yes

Anticipated percentage return on investment 25 %

Likely pay back period of capital for a Unit Franchise 5-6 Months

HATIL by Kratos Expansion Plans

North

Haryana, Himachal Pradesh, Delhi, Punjab, Uttaranchal, Uttar Pradesh

South

Karnataka

East

- NA -

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Madhya Pradesh, Bihar

Union Territories

Chandigarh, Daman and Diu

 

HATIL by Kratos Franchise Requirements

Type of property required for this franchise opportunity Commercial

Floor area requirement 5000 - 10000 Sq.ft

Preferred location of unit franchise outlet High Street

HATIL by Kratos Franchise Training

Detailed operating manuals for franchisees Yes

Franchisee training location Chandigarh, Bangladesh

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

HATIL by Kratos Franchise Agreement Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Years

Is the term renewable? Yes

Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.

How to get HATIL by Kratos Franchise

Franchise India stands as a premier platform offering a wide spectrum of franchise opportunities across diverse industries. Embarking on your entrepreneurial journey through a franchise presents a promising venture. To get a HATIL by Kratos franchise, you can fill up the application form provided on the website and our expert team will guide you with all the details viz. HATIL by Kratos franchise fee, HATIL by Kratos franchise cost, HATIL by Kratos apply process and more. Our team will guide you during the process to avail HATIL by Kratos franchise.

Interested in HATIL by Kratos Franchise? Apply here

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