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In a world where quality healthcare remains an elusive dream for many, Glocal stands out as an integrated healthcare organization committed to providing affordable, quality healthcare services, particularly to underserved and unserved areas. By redefining the conventional notions of healthcare, Glocal demonstrates that excellent medical services don’t have to come at exorbitant costs. Operating 11 multi-specialty hospitals with 100 beds each in India, and with five more under construction, Glocal is paving the way for a new paradigm in healthcare delivery.
The Glocal Mission
At the heart of Glocal's mission is a belief that healthcare should be accessible to everyone, regardless of their socio-economic status. The organization recognizes that barriers to healthcare access lead to dire consequences, such as delayed treatments and poorer health outcomes. Therefore, Glocal employs innovative solutions to tackle these challenges head-on.
One of Glocal's groundbreaking initiatives is the Digital Dispensary, an end-to-end primary healthcare solution designed to deliver essential medical services through a convenient “OPD in a Box” model. This innovation aims to provide three crucial aspects of primary healthcare through a brick-and-mortar dispensary within just 30 minutes:
Consultancy with Certified Doctors: Patients can consult with empaneled, certified general physicians and specialists via video conferencing. This is facilitated by the Hellolyf web interface, complemented by LitmusDX, a differential diagnosis software that aids doctors by offering standard treatment protocols and minimizing treatment errors.
Investigations and Confirmatory Tests: The Digital Dispensary is equipped with advanced devices such as RDKs, biochemistry analyzers, and digital scopes. These tools help doctors perform necessary investigations and confirmatory tests, streamlining the diagnostic process.
Automatic Medicine Dispensing: Utilizing LitmusRX, an automatic medicine dispensing unit, patients receive medications as prescribed by their doctors. The system ensures that prescriptions are printed concurrently with the medicine dispensing, further enhancing the efficiency of the healthcare process.
Addressing Key Challenges in Healthcare
Glocal's Digital Dispensary addresses several major healthcare challenges prevalent in India:
1. Poor Access to Healthcare
Many communities face inadequate access to healthcare facilities, which impedes early detection and treatment of illnesses. By establishing Digital Dispensaries in remote and underserved areas, Glocal ensures that quality healthcare services reach those who need them most.
2. Scarcity of Doctors
India grapples with a severe shortage of healthcare professionals, particularly in rural and semi-urban areas. Glocal’s model mitigates this issue by leveraging technology, enabling patients to consult with qualified doctors from the comfort of their homes or local dispensaries.
3. High Out-of-Pocket Expenses
Healthcare costs in India can be prohibitive, forcing many to seek cheaper and often substandard alternatives. Glocal's focus on affordability allows patients to receive quality care without the burden of catastrophic expenses.
4. Long Waiting Times
Traditional healthcare settings often suffer from long waiting periods for consultations. Glocal's model aims to cut consultation waiting times to a standard 30 minutes, improving the patient experience and facilitating timely care.
Improving Healthcare-Seeking Behavior
Glocal has made significant strides in shaping healthcare-seeking behavior among patients. The organization has been operating over 100 Digital Dispensaries since early 2017 in states like Rajasthan, Odisha, Chhattisgarh, and West Bengal. An impact assessment of these dispensaries indicates:
The dispensaries have seen a remarkable increase in consultations, with rural patient engagement growing at a compound rate of 15% month-on-month, and 48% in semi-urban areas. This trend highlights the growing acceptance of digital healthcare solutions as a viable option for addressing health issues.
Healthcare-seeking behavior in India is influenced by several factors:
Quacks and Informal Care: In many communities, the presence of unqualified practitioners serves as a primary source of healthcare. This often leads to misdiagnoses and substandard treatment.
Infrastructure Deficiencies: Poor infrastructure in government healthcare facilities forces patients to seek private, often more expensive, alternatives.
Economic Constraints: Inherent poverty drives many individuals to seek the cheapest possible healthcare options, which can lead to delays in treatment and negative health outcomes.
Awareness Levels: Increased awareness of healthcare services can significantly improve healthcare-seeking behavior, leading to early detection and treatment of ailments.
Glocal's Digital Dispensaries have played a vital role in reducing the lag between the onset of an ailment and the initiation of treatment. Over the past three months, there has been a significant 50% decrease in this lag, indicating that patients are more informed and proactive in seeking care.
Ensuring Quality of Care (QoC)
Quality of care is paramount in healthcare delivery. Glocal emphasizes evidence-based practices to ensure that patients receive effective and appropriate care. Key metrics of QoC include:
Early Recovery Rates
The effectiveness of treatments can be gauged by the recovery rates of patients post-consultation. Feedback collected from patients shows that over 85% reported significant recovery after being treated at a Digital Dispensary.
Continuous Improvement
By utilizing advanced technologies like LitmusDX and LitmusRX, Glocal maintains a high standard of care, which is constantly refined based on the latest medical research and practices.
Societal Impact Beyond Healthcare
Glocal’s initiatives extend beyond healthcare enhancement. The organization has created significant societal impact through its operations:
1. Entrepreneurship Development
By establishing Digital Dispensaries, Glocal fosters entrepreneurial opportunities in local communities. This model allows individuals to become stakeholders in their healthcare systems, contributing to local economies.
2. Employment Generation
The establishment of dispensaries has led to increased employment opportunities, particularly for trained nursing staff and healthcare professionals. This not only enhances healthcare access but also supports local job markets.
3. Women Empowerment
Many women in rural areas have seized opportunities within the Glocal framework, gaining employment and enhancing their roles in their communities. This empowerment is vital for promoting gender equality and improving family health outcomes.
4. Rural Development
By reducing morbidity rates through timely healthcare interventions, Glocal plays a role in overall rural development. Healthier communities can lead to increased productivity and economic stability.
5. Poverty Reduction
By providing affordable healthcare options, Glocal helps reduce the financial burden on families, thus mitigating the risk of catastrophic health expenditures that can drive them deeper into poverty.
Operations Commenced On 2010
Franchise Commenced On 2017
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 25000
Royalty/Commission 5 %
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements Basic infrastructure of 300 sqft with utilities
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 Sq.ft
Preferred location of unit franchise outlet Vantage position with a population of 25k within 5 sqkm
Detailed operating manuals for franchisees Yes
Franchisee training location onsite with In-house trainers
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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