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Forno Pizzeria: Bringing the Soul
In a city where flavor speaks louder than trends, Forno Pizzeria emerged as more than just a restaurant—it became a promise. A promise that every pizza served would be more than a quick bite; it would be a crafted experience, rooted in centuries-old traditions from the streets of, Italy. In a market crowded with fast-food chains and commercialized imitations of pizza, Forno was born out of a belief that . deserved something authentic, soulful, and artisanal.
At Forno Pizzeria, we don’t just bake pizzas—we bring the heart of to your table. Every dough stretch, every charred edge, every bite is a tribute to the art of authentic Neapolitan pizza—crispy, airy, and kissed by fire.
The Origin Story: From Passion to Pizza
The inspiration behind Forno Pizzeria was simple, yet profound: create something honest. The founders, food lovers and travelers themselves, had experienced pizza in its truest form in Italy—where pizza isn’t just food; it’s culture. They were struck by the simplicity, the richness of tradition, and the painstaking techniques that Neapolitan pizzaiolos (pizza makers) used.
Back in ., they saw a gap. There were plenty of pizza outlets, but none brought the true Neapolitan experience. Most offered heavy crusts, synthetic cheese, and toppings that overwhelmed rather than complemented. Fast food had overtaken craftsmanship.
Forno Pizzeria was envisioned as a reclamation of authenticity. A space where simplicity met skill, where ingredients mattered, and where the process was just as important as the product.
The Philosophy: Authenticity Over Imitation
Forno Pizzeria is founded on a philosophy that values purity, quality, and technique. It’s not about making pizza quickly—it’s about making it correctly.
Key Principles:
The Dough – Our dough is fermented for 48 hours, made with imported Italian flour, water, salt, and yeast. No shortcuts, no additives. The result? A crust that is light, airy, and digestible. The Fire – Our pizzas are baked in a wood-fired oven, just like. The intense heat (around 800°F) chars the edges and gives the pizza its signature leopard spots—those beautiful blackened bubbles on the crust. The Ingredients – From San Marzano tomatoes grown in the volcanic soil of Mount Vesuvius to Fior di Latte mozzarella, we use only the best, often imported, ingredients. Fresh basil, extra virgin olive oil, and in-season vegetables complete the experience. The Process – Each pizza is hand-stretched, not rolled. Every bite reflects our commitment to old-world techniques.
Our Menu: Curated Simplicity
While many restaurants rely on dozens of options, Forno believes in doing a few things exceptionally well. Our menu is designed to honor tradition while offering subtle innovations that reflect local flavors and preferences.
Signature Neapolitan Pizzas
Margherita DOP – The queen of pizzas. Tomato sauce, mozzarella, basil, and a drizzle of EVOO. Simple, balanced, perfect. Marinara – No cheese, just bold San Marzano tomatoes, garlic, oregano, and olive oil—a vegan classic. Diavola – A spicy kick with hot salami, mozzarella, and chili oil. Quattro Formaggi – A cheese lover’s dream with mozzarella, gorgonzola, parmigiano, and fontina.
Forno Specials (Fusion with Flavor)
Paneer Pesto Pizza – Combining Indian comfort with Italian flair—grilled paneer, basil pesto, and fresh arugula. Tandoori Chicken Napoli – Juicy chicken chunks marinated in tandoori spices with mozzarella and a yogurt drizzle. Truffle Mushroom – Earthy, rich, and luxurious with wild mushrooms, mozzarella, and truffle oil.
Starters & Sides
Garlic Knots – Twisted dough with garlic butter and herbs. Burrata Salad – Creamy burrata with tomatoes, arugula, and balsamic reduction. Wood-fired Veggies – Seasonal vegetables charred in the same oven as our pizza Desserts & Drinks Nutella Pizza – Sweet pizza base topped with warm Nutella and crushed hazelnuts. Affogato – A scoop of vanilla gelato drowned in espresso. Italian Sodas & Coffee – Refreshing and artisanal options for every palate.
The Forno Experience: More Than Just a Meal
Dining at Forno Pizzeria is designed to be an immersive culinary journey.
Ambiance
The interiors are warm and rustic—brick walls, wood finishes, an open kitchen, and the centerpiece: the roaring wood-fired oven. Guests can see their pizzas being stretched, topped, and fired right before their eyes, turning a meal into an engaging performance.
Hospitality
Forno isn’t just about food; it’s about community. Our staff is trained not only in service but in storytelling. They explain each pizza, describe ingredients, and sometimes even share fun anecdotes about or the origins of a recipe.
Why .? Why Now?
. is evolving. Its people are more traveled, its youth more curious, and its culinary landscape more competitive. Yet, there was a void in the premium casual dining space—a space where authenticity and craftsmanship mattered.
By choosing ., Forno aimed to Elevate local expectations about what great pizza can be. Celebrate culinary diversity, marrying international traditions with local preferences. Be a pioneer—not just another restaurant, but a culinary educator and tastemaker.
Sourcing & Sustainability
Forno Pizzeria believes in responsible sourcing and sustainability We work with local farms and suppliers for fresh produce, herbs, and meats, ensuring traceability and community impact. Our packaging is eco-friendly, using biodegradable boxes and plant-based containers. We minimize food waste by using seasonal specials, precise prep systems, and composting organic waste.
Educating the Palate
An integral part of Forno’s mission is educating customers—especially younger diners—on the value of authenticity in food. We organize Pizza Workshops – Learn how to knead, stretch, and bake like a Neapolitan chef. Tasting Flights – Sample mini versions of our pizzas to explore different profiles. Pizza Appreciation Evenings – Interactive events that delve into history, techniques, and stories. This isn’t just about promoting Forno—it’s about building a food-conscious community.
Customer Loyalty & Community Building
Forno’s approach to loyalty goes beyond punch cards. We’ve created a tight-knit food-loving community through "Friends of Forno" – A VIP membership that offers early access to new menu items, event invites, and special discounts. Local Collaborations – We partner with local artists, musicians, and crafters for weekend events and markets Social Media Engagement – Our Instagram isn’t just food photos—it’s stories, polls, behind-the-scenes reels, and customer shoutouts.
Challenges & Triumphs
Bringing Neapolitan pizza to a city more familiar with commercial pizzas came with its challenges Educating customers on why our pizzas are smaller, lighter, and less loaded than chain pizzas. Convincing skeptics to try pizzas without ketchup or “extra cheese.” Dealing with import regulations and sourcing authentic ingredients during uncertain supply chains. But these challenges became our strength. They helped Forno define its identity—not as a crowd-pleaser, but as a standard-setter. Today, word of mouth, repeat customers, glowing reviews, and a passionate team have made Forno a pillar in dining culture.
Future Expansion & Vision
Forno isn’t content with just one oven or one city. The dream is to Expand to new cities—particularly Tier 2 and Tier 3 cities where demand for authentic, premium food is rising. aunch Forno Express – a takeout/delivery-focused format with the same standards. Create a line of signature sauces and dough kits for home chefs and foodies. Host an annual Forno Fest, celebrating global pizza styles with live music, workshops, and pop-ups.
A Slice of Soul
Forno Pizzeria isn’t just a restaurant. It’s a movement—a celebration of purity, tradition, and flavor. In a world of shortcuts and mass production, Forno stands tall as a reminder that great food takes time, passion, and fire.
So, the next time you take a bite of a charred crust, taste that delicate balance of mozzarella and tomato, or watch the flames dance behind the oven wall, remember this: you’re not just eating a pizza—you’re tasting. Right here.
Because at Forno Pizzeria, we don’t just serve food—we serve stories, tradition, and love on a plate.
Operations Commenced On 2018
Franchise Commenced On 2025
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 400000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 250 - 300 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 10 Years
Is the term renewable? Yes
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