FF21. Franchise Cost – How to get, Contact, Apply, Fee

FF21: Redefining Urban Living for Young Professionals

In a rapidly urbanizing world where young professionals are constantly on the move, the idea of home is being reimagined. Traditional living options—individual apartments, hostels, and PGs (paying guest accommodations)—have long dominated the landscape, but they often come with compromises: isolation, lack of amenities, poor maintenance, and little to no sense of community. In this context, FF21 emerged not just as a housing alternative, but as a visionary lifestyle revolution.

Born out of a simple but profound realization by its founder Ajay Nemani, FF21 is built on the belief that where you live should empower how you live. It goes beyond four walls and a roof—it’s a thriving, vibrant ecosystem that cultivates community, connection, and comfort.

The Genesis: From Frustration to Innovation

Ajay Nemani, an entrepreneur with a keen sense of urban pain points, noticed a glaring gap in the living experiences of fresh recruits and working professionals in metros. With little support in new cities, these individuals were often forced to choose between cramped PGs with rigid rules or costly apartments lacking flexibility and community.

Thus, FF21 was born—not merely as a real estate venture, but as a co-living movement. A space where freedom meets responsibility, convenience meets design, and strangers become family.

What Is FF21?

At its core, FF21 is a co-living brand crafted specifically for young working professionals, freelancers, digital nomads, and entrepreneurs seeking more than just a bed to sleep in. It combines well-designed living spaces with community-driven experiences, blending the privacy of individual rooms with shared social amenities and curated events that foster belonging.

The name FF21 reflects its identity:

• FF for First Floor—symbolizing accessibility, relatability, and grounded beginnings.
• 21 as a nod to the 21st-century lifestyle—agile, connected, aspirational, and experience-driven.

Who Lives at FF21?

FF21 is "home away from home" for:

• Fresh college graduates starting their first jobs
• Remote techies who want social interaction
• Freelancers and creatives looking for inspiration
• Entrepreneurs who want a like-minded network
• Individuals who are tired of soulless flats and inflexible landlords

These are the dreamers, doers, and believers. And at FF21, they find more than a room—they find a vibe, a tribe, and a lifestyle.

Design Meets Function: The Living Experience

FF21 isn’t just about renting a room. It’s about curated living—each property is thoughtfully designed to blend style, functionality, and warmth. The spaces reflect the lifestyle of today’s youth—flexible, fun, and fast-paced.

Private Spaces: Your Own Zone

• Fully furnished private or twin-sharing rooms
• High-speed Wi-Fi and smart TV access
• En-suite bathrooms in select rooms
• Ample natural light and ergonomic furniture
• Plug-and-play convenience—just move in with your bag

Shared Spaces: Where the Magic Happens

• Designer lounges for work and relaxation
• Fully-equipped modular kitchens
• Dining areas and common chill zones
• Rooftop hangout areas, balconies, and reading nooks
• Fitness corners, yoga decks, or game rooms (location-dependent)

Each FF21 property is a microcosm of shared experiences, where personal space meets community living.

Why FF21 Over Traditional Housing?

The traditional housing model often lacks flexibility, comes with high deposits, inconsistent maintenance, and zero community. FF21 flips that narrative by offering:

Tech-Enabled Living: Smart, Seamless, Stress-Free

FF21 leverages technology to simplify the urban living experience. Residents can manage everything—from booking to bills—through an intuitive digital platform. This tech-first approach makes FF21 ideal for digital natives, enabling a lifestyle where every aspect of living is just a tap away.

Community Comes First

What truly sets FF21 apart is its focus on people, not just property. The brand has cultivated a tight-knit community of like-minded individuals through curated events, forums, and everyday interactions.

Community-Driven Experiences:

Residents often describe FF21 as a place where "friends become family". Whether it’s sharing a meal, brainstorming a startup idea, or just playing board games, FF21 homes are alive with connection and camaraderie.

Hospitality Meets Housing: The FF21 Service Model

FF21 offers a hospitality-level service standard that eliminates the usual frustrations of city living. Think of it as a boutique hotel that you live in long-term. Services Included It’s this blend of care, cleanliness, and consistency that makes FF21 a favorite among working professionals.

Safety & Security: Peace of Mind Is Priceless

Living in a new city comes with its own set of concerns—especially for women. FF21 prioritizes safety as non-negotiable. Parents and residents alike trust FF21 for providing not just comfort, but also complete security.

Pan-India Presence: Growing with the Millennials

What began as a single concept property is now a rapidly growing co-living network across India. FF21 currently operates in With growing demand from Tier 1 and emerging Tier 2 cities, FF21 is poised to expand further—bringing quality living spaces to thousands of young professionals in need of a better home, a better life.

Sustainability & Responsibility

FF21 is also mindful of its social and environmental impact. Several initiatives are underway across its properties The goal is to build conscious communities that care not just about how they live—but how they impact the world around them.

A Word from the Founder

“FF21 isn’t just a real estate idea—it’s a lifestyle revolution. I wanted to create homes where young professionals could thrive, not just survive. Spaces where community, design, and convenience come together to make people feel truly at home. That’s what FF21 is all about.”

– Ajay Nemani, Founder of FF21

The Road Ahead

FF21’s vision goes beyond housing. The company is actively exploring:

• Co-living for students & postgrads
• Premium offerings for mid-level professionals
• Integration of co-working spaces
• Digital nomad and remote worker accommodation packages
• Subscription-based living plans
• AI-enabled resident engagement platforms

As urban living continues to evolve, FF21 aims to be at the forefront of that evolution, creating homes that inspire productivity, creativity, and happiness.

FF21 – More Than Just a Place to Stay

In a world where cities are expanding faster than ever, finding a meaningful, comfortable, and connected living space can feel like a luxury. FF21 changes that—offering young professionals not just a bed or a room, but a life-enhancing experience.

With design-led spaces, a warm community, and smart technology, FF21 is writing the future of urban living—one roommate, one rooftop conversation, and one home-cooked meal at a time.

FF21 is where your next chapter begins. Are you ready to move in?