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ESSBEE, a premium multi-brand one-stop store, is rapidly gaining recognition in the retail industry, built on the extensive experience of its owner with two decades of industry expertise. The brand has cultivated a strong reputation among over 100 retail brands and company executives, establishing itself as a trustworthy and reliable entity. ESSBEE has also garnered a loyal customer base, with approximately 40,000 customers in the Vidharbha region, underscoring its growing influence and demand.
Expansion Strategy:
ESSBEE is now focused on an aggressive PAN India expansion plan to extend its footprint across the country. The brand's expansion will be executed in the MBO (Multi-Brand Outlet) format under the SIS (Shop-in-Shop) format, a retail approach where various brands are housed within a larger retail space. This model allows ESSBEE to offer a diverse and extensive collection of fashion items, while also optimizing space and providing convenience for customers by showcasing a variety of styles and collections from different brands under one roof.
Vision Statement:
The vision of ESSBEE is to become the one-stop shop for all fashion needs for every family member. The store is dedicated to providing the latest trends in fashion, offering a wide range of products that cater to men, women, and children. The store not only focuses on delivering top-quality fashion but also ensures that customers have access to fashion-forward and trendy pieces. Whether it is for casual wear, formal attire, or accessories, ESSBEE aims to be the go-to destination for fashion that speaks to the needs and preferences of every individual.
Key Objectives:
ESSBEE’s franchise model is an essential part of its PAN India expansion strategy, aiming to bring its premium multi-brand fashion experience to a wider audience across the country. The franchise opportunity allows entrepreneurs and investors to partner with a proven brand that has over two decades of industry experience, a solid reputation, and a growing customer base.
ESSBEE Franchise Opportunity:
Proven Business Model:
ESSBEE operates under a successful MBO (Multi-Brand Outlet) in SIS (Shop-in-Shop) format, which is an efficient way to showcase various fashion brands under one roof. This model is already tested and successful in the Vidharbha region with a customer base of over 40,000, making it an attractive business opportunity for potential franchisees.
Franchisee Support:
Franchisees will benefit from ESSBEE’s industry expertise, having a strong operational framework and marketing strategies in place. The franchisor will provide:
With the SIS format, franchisees can minimize overheads and maximize space utilization. This allows multiple brands to operate within the same retail space, reducing individual brand setup costs and offering a diverse product selection to customers.
Revenue Potential:
As a premium multi-brand store offering the latest fashion for all family members, ESSBEE offers high customer traffic, which translates into strong sales potential. With its expanding customer base and aggressive growth strategy, franchisees can expect good returns on investment, driven by the brand's popularity and demand.
Operations Commenced On 2016
Franchise Commenced On 2023
Investment INR 50lakh - 1 Cr.
Franchise/Brand Fee INR 200000
Royalty/Commission 15 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 320 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Other investment requirements NA
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 5000 - 6000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Detailed operating manuals for franchisees Yes
Franchisee training location PAN INDIA
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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